New insights reveal the importance of different Facebook newsfeed served to users
Research from Social Bakers about the composition of posts on the Facebook newsfeed reveals that surprisingly little of the what people see is promoted content. In total, only 3% of the posts people see in their newsfeeds are promoted, although, as we might expect, the vast majority of posts are from users friends - as that tends to be the content users find most engaging.
Here’s our summary of some of the key insights from the research:
User posts Vs Page posts
The research shows that user posts make up the vast majority of posts that people see in their newsfeeds, whilst page posts make a roughly a quarter. People use Facebook to keep up with their friends and interact with them, so this is hardly surprising.
Engagement varies by category
Organic Vs Promoted
We are consistently told that Facebook has become ‘pay to play’ - that you can’t really get any traction without paying to boost your posts. It certainly can feel like an uphill struggle getting your posts seen by large numbers on Facebook when organic page reach is so low, but that doesn’t mean it is impossible. Pages with very high levels of engagement still get their posts served to large percentages of their audiences without having to pay. Only one in ten posts from pages in the average person’s newsfeed are promoted posts, the rest have got there via organic page reach. This is not to say paying to promote posts isn’t effective, but rather than if you have excellent and very shareable content, then it can still get through to your followers without you having to pay for it.
from Blog – Smart Insights http://www.smartinsights.com/social-media-marketing/facebook-marketing/study-only-3-of-facebooks-newsfeed-is-promoted-content/
via Tumblr http://euro3plast-fr.tumblr.com/post/151651330554
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