Adobe Named Leader for 6th Year in Gartner MQ for Web Content Management

On behalf of the entire Adobe team, and our partners and customers who have been with us for many years, I am proud to announce that Adobe has been recognized — for the sixth year in a row — as a leader in Gartner’s Magic Quadrant (MQ) for Web Content Management (WCM).

Web content management is one of the most critical parts of an overall digital experience platform. A 2015 survey, with 912 respondents from various brands, found that desktop and mobile website touchpoints were considered central parts of the customer experience (see image below).

Source: eConsultancy Quarterly Digital Intelligence Briefing

A new study from Adobe, released last month, shows that internet traffic has reached its peak, meaning the net number of people who will ever access the web are already online. The study found that, for 6 out of 10 sites, traffic is growing, while the remaining are either slowing down or holding steady. No longer can brands rely on just showing up with a web presence. Websites must be active listeners and great conversationalists.

Results From Our Customers
Adobe’s continued investment in Adobe Experience Manager (AEM) has made it a cutting edge technology. Many brands already realize this, which is why AEM has been one of the fastest-growing content management solutions in the industry throughout the last six years:

• T-Mobile has increased the value of customer orders by over 56 percent with the help of AEM sites.
• MasterCard credits design simplicity for engaging audiences and improving website traffic by 30 percent in only two weeks!
• Philips’s ability to test and optimize its webpages led to a 20 percent improvement in customer click-through rates.

Manuel Niess, head of digital channels for UBS, noted “Our top three requirements were an intuitive user interface, the ability to create or modify existing pages with ease, and scalability. Adobe Experience Manager met all of these criteria.”

“The Best Way to Predict Your Future Is to Create It.” — Abraham Lincoln
The Gartner MQ for WCM is a snapshot in time. We believe we have achieved leadership to date because of our continued focus on investing in the future.

What excites me currently is the amazing work coming from Adobe Research on content intelligence — machine learning that not only delivers greater insights about the meaning of content, but also predictive insights regarding how each piece of content may make us feel. This year’s Livefyre acquisition also provides authors within AEM unprecedented access to curated streams of rich user-generated content. Studies have shown a 28 percent boost in engagement when brand and user-generated content are used in combination. Finally, innovations in progressive web apps and in-venue screens (i.e., digital signage) bring new possibilities to the level of engagement that can be delivered by AEM’s digital-experience platform.

Our innovation extends beyond the technology to the skills people actually need to use AEM and optimize it for their particular business models. We continue to invest in training and learning opportunities both on demand and in person. And, we just announced a Digital Marketing Accelerator Series: a two-day, truly immersive experience for emerging marketing leaders.

“I Do Not Know Anyone Who Has Got to the Top Without Hard Work.” — Margaret Thatcher
While being recognized as a leader is a great honor, I am most proud of the Adobe team and our customers and partners who have been on this journey of digital transformation with us. The ultimate measure is not a dot on a four-sector square; it is found in the many conversations I have had — sharing both successes and feedback for improvement. Leaders and champions are not created on stages or in analyst ratings. Rather, they are created when engineers strive to build better products, digital marketers recognize good is not good enough, or when people decide to work extra hours to ensure experiences delight every customer.

During the last Olympics, a truly inspirational moment for me was watching this video about Michael Phelps that was produced by Under Armour. In addition to being a powerful video, this phrase really struck home: “It’s what you do in the dark that puts you in the light.”

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