New Research by Econsultancy Uncovers Top Areas of Focus for Media and Entertainment Marketers

Some marketers in the media and entertainment (M&E) industry have overcome key hurdles that can hamper a digital marketing strategy, including:

• Meeting the Needs of Digital Customers: Twenty-eight percent either disagree or strongly disagree with the statement, “We have not yet evolved our processes to meet the needs of digital customers and changing consumption habits.”
• Obtaining Executive Support for Data and Technology Investments: Thirty-one percent either disagree or strongly disagree with the statement, “Executive management is not committed to investing in data and technology as a path to growth.”

With hurdles such as these out of the way, what comes next?

Find out in the survey-based research report that Econsultancy conducted in association with Adobe entitled, “Trends and Priorities in the Media and Entertainment Sector.” This report demonstrates the trends and initiatives that vice president- and corporate-level marketers and executives in the M&E industry care about most.

They consider the following trends among the most pressing:

• Digital channels overtaking traditional,
• Advertisers’ demand for performance data,
• Content consumption on mobile devices,
• Competition for consumers’ time and attention, and
• Lack of technology to capitalize on digital opportunities.

The following initiatives are considered among their priorities:

• Upgrading and expanding data assets;
• Expanding products in the area of content, gaming, and virtual reality (VR);
• Reducing costs for content production; and
• Delivering a bigger ROI on technology investments.

Download your free copy of “Trends and Priorities in the Media and Entertainment Sector” to study these perspectives in more detail. You’ll benefit from the collective insights of over 200 vice president- and corporate-level respondents, and you can use these insights to further sharpen your own areas of focus.

The post New Research by Econsultancy Uncovers Top Areas of Focus for Media and Entertainment Marketers appeared first on Digital Marketing Blog by Adobe.

from Digital Marketing Blog by Adobe https://blogs.adobe.com/digitalmarketing/web-experience/38821/

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