Point of Sale: Retail & Travel Weekly

This week’s articles look at the impact in-store mobile usage has on consumer spend, what stores can do to transform the customer experience, how retailers should start taking advantage of Google’s accelerated mobile pages (AMPs), and more.

• Shoppers who browse retail sites when in stores spend more at the stores they’re in [Internet Retailer]: A new study finds that consumers who use their phones in-store spend up to 150 percent more than those who don’t!
• How Department Stores Can Transform The Customer Experience [Forbes]: Technology — such as apps that work to make a store more usable — community events, and food can all help improve the customer experience.
• SEO: Accelerated Mobile Pages for Ecommerce [Practical Ecommerce]: Retail sites have lagged behind with regard to implementing AMPs, but e-commerce sites can benefit from them.
• Big Data and Analytics: Creating New Value [E-Commerce Times]: Targeting, timely marketing, the ability to anticipate customers’ needs, and new business models are all benefits that can be derived from Big Data analytics.
• Google’s latest search ads allow shoppers to text retailers [Internet Retailer]: A new type of search ad — which will start to roll out in the next few weeks on Google — allows consumers to send SMS messages to retailers.
• How Hotel Marketers Can Win The Battle Against Online Travel Agencies [Forbes]: Giving consumers a reason to book direct, making the booking process easier, and implementing metasearch listings can help marketers as they engage in their relationships with online travel agencies (OTAs).
• 6 Charts Comparing Business and Leisure Traveler Satisfaction With U.S. Destinations [Skift]: Business travelers are slightly more likely to be satisfied with their trips compared to leisure travelers.
• Book on Google — answers to hoteliers’ questions [Tnooz]: As Book on Google continues to grow, find answers to several questions and an explanation of how it could work for hoteliers right here.

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