This week’s articles include a look at how soon consumers are starting their holiday shopping, the impact of cross-channel and cross-device on affiliate marketing programs, and recommendations to personalize a consumer’s customer journey across devices.
- Have US Consumers Begun Their Holiday Shopping? [eMarketer]: More than one-third of those polled will have started their holiday shopping before the end of October.
- Retailers reevaluate their affiliate marketing programs [Internet Retailer]: As retailers look at cross-channel and cross-device attribution, many are looking at adjusting their marketing spend to drive higher ROI.
- Multi-device holiday merchandising: Creating personalized product discovery journeys [Mobile Commerce Daily]: Focusing on mobile search and leveraging intent to purchase locally can help marketers optimize the customer journey across devices.
- 10 SEO Rules for Ecommerce Content Marketing [Practical Ecommerce]: Researching and providing content that customers are interested in, focusing on what needs to sell, and linking content and ecommerce are some of the strategies discussed in linking your content marketing and SEO execution.
- Travel Marketers Must Learn To Deal With Great Expectations [CMO.com]: Understanding the role of social in driving inspiration in the travel-customer journey will be key for travel companies going forward.
- The Modern Hotelier: The Coupling of Mobility and Connectivity [Skift]: Providing a both mobile and connected experience across devices will play a significant role in the hotel industry moving forward.
The post Point of Sale: Retail & Travel Weekly appeared first on Digital Marketing Blog by Adobe.
from Digital Marketing Blog by Adobe https://blogs.adobe.com/digitalmarketing/news-and-resources/point-sale-retail-travel-weekly-24/
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