The road to financial success isn’t always a straight one. No company knows this better than Progrexion, which has been providing consumer credit services for nearly two decades. The company is committed to helping customers achieve their financial goals — which includes providing them with timely access to useful content.
And, Adobe Marketing Cloud — including Adobe Analytics, Adobe Target, and Adobe Experience Manager — helps Progrexion do just that. The integrated platform enables Progrexion to analyze audience behaviors, test new experiences, and deliver engaging materials. “We can deploy content when it’s ready,” says Kirk Nielson, assistant director, PMO, Progrexion. “With Adobe Experience Manager, we are no longer dependent on other resources and don’t have to wait to push new content live.”
Adobe Target also provides Progrexion’s marketers with insights into what makes website visitors click — specifically, what prompts visitors to take that extra step and engage with the company. Testing with Target has produced unexpected — yet, impactful — results. “With Adobe Target, we found the ideal balance to address different customer preferences, resulting in a 14% lift in conversion,” says Steven Jones, associate director, testing and optimization, Progrexion. “We could clearly map the impact back to a single test.”
Adobe Analytics has given Progrexion the ability to make data-driven decisions. In turn, the company has strengthened relationships with a larger audience — meaning, it can help more people achieve financial success sooner.
Read the case study in its entirety to learn more about Progrexion’s goals and how Adobe Marketing Cloud is helping the company achieve them.
The post Progrexion Builds a Marketing Ecosystem to Help More Consumers Repair Their Credit Faster. appeared first on Digital Marketing Blog by Adobe.
from Digital Marketing Blog by Adobe https://blogs.adobe.com/digitalmarketing/digital-marketing/progrexion-builds-marketing-ecosystem-help-consumers-repair-credit-faster/
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