Across nearly every industry, great digital experiences have become a primary battleground for capturing consumer mindshare. A recent Gartner survey on the role of marketing in customer experience found that, by 2016, 89% of companies expect to compete mostly on the basis of customer experience, versus 36% four years ago. (“Top 10 Strategic Predictions for 2015 and Beyond: Digital Business Is Driving ‘Big Change’” Gartner, November 5, 2015). We hear time and again that consumers want to be engaged in ways that are more personalized, simple to navigate and consistent across platforms. In a recent survey of 1,000 consumers for example, young millennials (ages 18 to 24) cite irrelevant push notifications, non-personalized ads and lack of “pinch and zoom” functionality as common frustrations on mobile retail properties.
Brands are now challenged with having to design and deliver great experiences across every consumer touch point, from desktop and mobile to offline and emerging channels such as virtual reality. This will require more harmony between where the content is created and how it’s served to consumers. Tools and technologies have to be purpose-built to support these efforts and help transform brands into Experience Businesses.
We are announcing today at MAX new capabilities that further bridge our creative tools in Adobe Creative Cloud with our digital marketing solutions in Adobe Marketing Cloud, providing brands a comprehensive way to connect content with data.
Bringing Social Analytics and Publishing into Adobe Premiere Pro
Video has won the race for consumer attention across social media platforms, and the numbers are staggering. A recent survey showed that amongst 13 to 24 year olds, 85 percent of respondents regularly watched video on YouTube, while 53 percent said the same for Facebook. This opens up big opportunities for content creators to attract new audiences and better engage existing ones.
The Social Publishing Panel (beta) in Premiere Pro infuses Adobe’s video creation tool with data analytics and social publishing capabilities. Through the integration with Adobe Analytics, social data will now play a much bigger role in the creative process. What was once reserved for data scientists, creative teams can now leverage to inform their development process with real-time insights on how users are engaging with content and what resonates best across platforms. The integration with Adobe Social means that videos can be published directly to audiences across major social media platforms without users having to leave their Premiere Pro workspace.
New capabilities in the Social Publishing Panel (beta) in Premiere Pro include everything from automated insights on individual videos that help creators expand their audiences, to metrics around multiple renditions of the same content to inform editing decisions. Learn more and apply for the beta here.
Adobe Campaign + Adobe Dreamweaver: Boost Your Email Game
Email design and testing provider Litmus recently conducted a survey in which marketers indicated that Adobe Dreamweaver is the primary tool used to create email content.
With the goal of making it easier and faster for email marketers to create and send emails, Adobe Campaign will offer a sneak preview of an integration with Adobe Dreamweaver at MAX. Email designers will be able to create emails in Adobe Dreamweaver that will automatically sync with Adobe Campaign to send personalized, contextual emails that look great on every device. The integration works bi-directionally so that both marketers and creatives can collaborate more quickly and seamlessly to create and deliver beautiful and timely content.
Engage in 3D with Felix + Adobe Experience Manager
Marketers are under pressure to deliver content that’s more engaging than ever. Today, Adobe announced a beta of its new 3D design tool “Felix.” Through a future release of Adobe Experience Manager Assets (AEM Assets), our enterprise digital asset management and delivery offering, 3D objects designed in Felix can be accessed, then used for delivery across mobile, web, email and more. For example, rather than the tedious process of creating each image in a series of photos individually, marketers using AEM Assets will be able to repurpose existing 3D renderings to create a set of images from an infinite number of camera angles.
The post From Design to Delivery: Powering Amazing Digital Experiences appeared first on Digital Marketing Blog by Adobe.
from Digital Marketing Blog by Adobe https://blogs.adobe.com/digitalmarketing/digital-marketing/design-delivery-powering-amazing-digital-experiences/
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