Adobe Named a Leader in Forrester Wave Report on Lead to Revenue Management Vendors

This year Adobe was invited to participate in “The Forrester Wave:™ Lead-to-Revenue Management Platform Vendors, Q4 2016” report. The research firm took a hard look at the current offering, strategy and market presence of the 11 most significant solutions in market.

With the evaluation now completed, we are proud and honored that we are recognized as a leader by Forrester Research, Inc.

Forrester defines L2RM as, “A business system for marketers whose offerings mandate a long, complex, or highly considered buying process. L2RM mostly applies to B2B marketers, but not exclusively. Consumer marketers who are taking highly considered products and services to market also benefit from the managed process of L2RM and the changing marketing remit that the practice enables. The L2RM business system comprises integrated goals, processes, and metrics that reshape marketing practices to drive effective customer engagement across the entire customer life cycle — from awareness to advocacy.”

Here at Adobe, we realize the lines are continuing to blur between B2B and B2C strategies and our heritage in B2C brings great potential to B2B marketers. Therefore, we are excited about our strategy and vision to support L2RM strategies. Today’s marketer needs a marketing platform that enables them to deliver relevant and meaningful interactions to their customers and prospects, that accelerates the buying process and importantly, differentiates from the competition.

Adobe Campaign is a robust multichannel campaign management solution that can meet the needs of B2B, B2C, and business-to-business-to-consumer marketers. Including integrations into the Adobe Marketing Cloud, we provide a platform that allows marketers to better plan, launch and measure interactions throughout the customer journey, in real-time and at scale.

We recognize that being a leader comes with the responsibility to continue innovating and delighting our customers. We are honored to be recognized as a leader and certainly won’t rest on our laurels. We will continue to provide marketers with best-in-class technology, supported by a vision and strategy that allows organizations to evolve their marketing strategy to better manage the customer journey.

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from Digital Marketing Blog by Adobe https://blogs.adobe.com/digitalmarketing/campaign-management/adobe-named-a-leader-in-forrester-wave-report-on-lead-to-revenue-management-vendors/

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