This week’s articles reveal the best time to send holiday emails, mobile’s need to streamline checkout processes, the potentially waning Black Friday mythos, and more.
- Now is the time for retailers to blast holiday email campaigns [Internet Retailer]: Holiday emails sent immediately after Halloween had higher open rates than any other period between November and New Year’s Eve.
- Desktop will dominate online transactions until mobile expedites checkout process: report [Mobile Commerce Daily]: Companies have significant opportunities to impact mobile conversion by removing barriers to checkout on mobile devices.
- Retailers Can No Longer Bank On Black Friday [Forbes]: A possible drop in Black Friday shopping could impact retailers this year, as a survey indicates 47 percent plan to skip the shopping-deal day.
- Podcast: Five Mobile Commerce Predictions for 2017 [eMarketer]: Smartphones’ continued domination of the mobile scene for commerce and reduced checkout friction are areas to look forward to in 2017.
- Study Shows That 75% of Global Internet Access Will Be From Mobile This Year [AdWeek]: With Asian companies leading the way for the most part, the US is projected to have 74 percent of Internet traffic come from mobile in 2017.
- Will Instagram’s shoppable-photos strategy finally usher in social media sales? [Mobile Commerce Daily]: The social-media network is exploring new ways to make it convenient for users to shop within its app.
- Customer Acquisition Continues to Be a Priority for Marketers [eMarketer]: Many marketers continue to focus on the traditional marketing funnel in their focus on customer acquisition.
- 4 Ways Hospitality Marketers Can Use Mobile to Connect with the Weekend Traveler [Hospitality Net]: Targeting transportation hubs and leveraging behavioral data are two ways marketers can target mobile users.
- Passengers Want More Technology and Control Along Their Journey [Skift]: As technology advances in travel abound, customers are looking for more control throughout their trips.
- Facebook study points to loyalty types in online travel [Tnooz]: A new report from Facebook identifies different loyalty types in travel.
The post Point of Sale: Retail & Travel Weekly appeared first on Digital Marketing Blog by Adobe.
from Digital Marketing Blog by Adobe https://blogs.adobe.com/digitalmarketing/news-and-resources/point-sale-retail-travel-weekly-27/
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