This week’s articles discuss the impact of coupons and discounts, how to be successful with mobile commerce this holiday season, potential keys to success with social media, and more.
- Coupons Are a Major Purchase Influencer [eMarketer]: Coupons and discounts are by far the most influential factors for Internet users’ purchases.
- How To Win Big With Mobile Commerce This Holiday Season [Forbes]: Marrying content with commerce, providing seamless checkout, and delivering the full omnichannel experience are keys to capitalizing on mobile during the holiday season.
- The key to retail on social media is not yet revealed [Mobile Commerce Daily]: While most organizations will be leveraging social media as part of their holiday strategies, only one-third of retailers are planning to focus on social-media apps.
- Shift in Holiday Shopping Benefits Ecommerce [Practical Ecommerce]: Thanksgiving Day trends, mobile shopping, and the Amazon effect all stand to benefit e-commerce.
- Beyond Mobile: How Voice and AI Are Changing Digital Travel [Skift]: These three strategies will help travel companies take advantage of emerging voice-search and artificial-intelligence (AI) technologies.
- Hotels face a crucial moment for social messaging and chat tools [Tnooz]: Messaging-app usage is growing significantly, and travel companies need to be ready to take advantage of it.
- A “hotel lab” is testing new products and tech amenities by installing real-life “like” buttons [Quartz]: Marriott is testing new amenities, designs, and procedures using buttons placed throughout one of its properties.
The post Point of Sale: Retail & Travel Weekly appeared first on Digital Marketing Blog by Adobe.
from Digital Marketing Blog by Adobe https://blogs.adobe.com/digitalmarketing/news-and-resources/point-of-sale-retail-and-travel-weekly/
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