Why Humans Should Attend Conferences — Like Adobe Summit 2017

You’re seated 20 rows back from a massive stage. The lights dim, the music swells, and 38 coordinated projectors light up the backdrop with engaging motion graphics and video. Amazing presenters and thought leaders position themselves centerstage and deliver presentations that make you rethink the ways in which you are managing your business. You keep thinking of all the people who should be here with you, listening to all this great advice. The whole experience is overwhelming. It’s not only an inspiring experience, but also emotionally engaging — you can feel it.

If you’ve ever experienced this, you understand why being physically present at an amazing conference is so powerful. Sure, you could spend some extra time browsing the Internet, searching for interesting topics and articles. You tell yourself that you’ll keep up with the news and trends or strike up conversations with a few peers in the industry. But the truth is, you never do it.

And that’s why you should attend a conference as big and as amazing as Adobe Summit — it forces you to grow.

Adobe Summit — The Experience
Adobe Summit brings together hundreds of speakers, thought leaders, and experts who feed you all the latest trends and inspiration you can digest — all while you sit back in your seat and soak it all in. Plus, you’re surrounded by marketing peers who share their experiences with you, helping you feel more confident about how to improve your company’s digital marketing.

It’s an experience that provides vision, confidence, and real-world expertise — an emotional experience that you can’t always achieve just by watching a few videos online or reading a single article. The combined inspiration and impact far outweighs the time or cost it takes to attend the conference. It’s all about the experience.

Adobe Summit’s Revamped Marketing Innovations Track
Adobe Summit is an experience you can’t afford to miss. And, when it comes to inspiration, we’ve made some improvements this year that are certain to sweeten the deal.

This year, we’re excited to announce a reimagined Marketing Innovations track at Summit. We’ve expanded the track to include three times the number of sessions, and we’ve elevated the type of content and insights to better help companies not only understand, but also thrive in the new digital landscape.

The new Marketing Innovations track will focus on two types of inspiration — innovation of thought and innovation of action. For innovation of thought, we’re hosting a variety of speakers, best-selling authors, and thought leaders who will inspire you with big ideas, trends, and guidance on digital transformation. For innovation of action, we’re inviting a variety of brands, CMOs, and entrepreneurs who will share insights as well as examples of how they are using technology to push the limits of digital marketing with their companies.

In addition to numerous outside experts who will be joining us in the Marketing Innovations track, we have several experts from Adobe who will provide deep insights on topics such as future digital trends, the value of design in business ROI, and the role of technology in digitally transforming your company.

The idea is to expand the inspiration you typically find on mainstage presentations and make it available through a variety of topics and at times that will fit your conference schedule. The sessions in the Marketing Innovations track are available to everyone at Adobe Summit — from CEOs to practitioners. Simply visit Summit.Adobe.com to view our session catalog and read more details about all our sessions in the Marketing Innovations track.

Final Thoughts — The Importance of Experience
Today, the brand experience is what differentiates the leaders from the followers. The customer experience is everything. It’s the collective emotions and associations we give to a company. It’s how we, as humans, connect with brands.

If you are a marketer or leader who is trying to better understand how you can create the right experiences for your brand, then attending Adobe Summit is essential. It not only offers a real-world example of an amazing brand experience, but also gives you the tools and knowledge you need to build experiences for your brand that are just as powerful.

In short, it will inspire you beyond your own efforts to keep up with the constant change in digital marketing. So, check out this year’s sessions and tracks and join us for Adobe Summit 2017 on March 21–23 in Las Vegas — and prepare yourself for a truly inspiring experience.

The post Why Humans Should Attend Conferences — Like Adobe Summit 2017 appeared first on Digital Marketing Blog by Adobe.

from Digital Marketing Blog by Adobe https://blogs.adobe.com/digitalmarketing/digital-marketing/humans-attend-conferences-like-adobe-summit-2017/

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