Are You the Next Analytics Idol?

It’s that time of year again when we begin our search for the next Analytics Idol! If you’ve attended Adobe Summit over the past few years, you might have witnessed this fun, fast-paced, and informative breakout session where real Adobe Analytics users share their top tips and tricks.

Is 2017 the year you decide to climb up on stage to share your own special tips and tricks? If you’re chosen as one of the presenters for this popular breakout session, you’ll receive a free pass ($1,895 value) to this year’s Adobe Summit (March 19–23) in Las Vegas, the opportunity to win some seriously sweet prizes, and plenty of bragging rights as an Analytics Idol.

Throw Your Hat in the Analytics Idol Ring!
To be considered for the Analytics Idol panel, you must use this online form to submit your two best tips. To provide some context for the types of tips we’re looking for, I’ve shared (below) what each panelist presented at last year’s Analytics Idol session.

Kristi Barrow (Suncorp Group)

• Shared a way to leverage campaign codes and classifications to identify successful call center-driven cross-sales; and
• Demonstrated why companies should be integrating analytics, VOC (voice of the customer), and customer experience tools for identifying customer experience issues.

Andrew Bowers (Comcast)

• Introduced a methodology for incorporating net promoter score into Adobe Analytics; and
• Shared the value of partnering with his technology team to improve user experience and provide better analysis.

Brian Cook (BMO Financial Group) — 2016 Winner

• Demonstrated customized, modular reporting in Excel via textboxes, shapes, and charts that are linked to ReportBuilder; and
• Identified ways — using dynamic text and data references in formulas — to save time and turn your data into plain language via automated commentary in Excel.

Chris Moores (Argos Ltd.)

• Provided a tip for transitioning users to Analysis Workspace, which gave his users the flexibility they needed; and
• Showed how he broke out Adobe Analytics security permissions that were based on internal teams using the tool’s group access rights and permissions.

Drew Norton (NFL)

• Suggested a tip for using calculated metrics to resolve historical implementation issues; and
• Revealed how his company used the Adobe Analytics API (application programming interface) to integrate data across 10+ data silos.

Even the Simplest Ideas Could Be More Valuable Than You Realize!
Hopefully, these tips spark some potential ideas that you could submit. Essentially, we’re looking for tips that would help your digital-analytics peers uncover new, deeper insights or perform their daily tasks more efficiently or effectively. Ultimately, your judges will be the session attendees in the audience, as they will be given the opportunity to vote for their favorite tips live during the session. If you’re debating whether your ideas pass muster, please submit them — you may be underestimating how valuable they could be to others. Remember, they don’t have to be overly complicated or technical to be well received.

Initially, we’ll be screening your tips by how innovative, practical, and valuable they are as well as how broadly they could be used by analysts at other companies in different industries. Participating in this session will be a great opportunity to attend Adobe Summit, establish your personal brand within the industry, and share your expertise with grateful peers.

All submissions must be received by Friday, Feb. 3, and we’ll reach out to all the applicants the following week with next-steps.

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