This week’s articles look at how incomplete web content could lead to a loss in sales, the organizational shakeup that could be coming to the retail industry, the aspects of a website that consumers expect to be personalized, and more!
- Why incomplete website content leads to lost sales [Internet Retailer]: A staggering majority of shoppers have decided against purchasing from a site due to missing or incomplete content.
- For Retail, the Next Big Shakeup Is Organizational [eMarketer]: The traditional retail structure may be a thing of the past, as technology advances change the landscape.
- Consumers Want These E-Commerce Website Elements Personalized [MarketingProfs]: Coupons and shipping information top the results from a recent study on personalization.
- Sam’s Club challenges Amazon Go with Scan & Go app [Mobile Commerce Daily]: Sam’s Club’s expansion of its Scan & Go app and the recently touted Amazon Go technology is causing retailers to rethink the in-store shopping experience.
- Does Cart Abandonment Really Come Down to Cost? [eMarketer]: The cost of shipping and the overall cost of the order were the two most-cited reasons for customers abandoning their shopping carts in Q4.
- Best marketers in multichannel space pay attention to lifetime value: Google exec [Mobile Marketer]: Some marketers are shifting their attention to the measure of customer-lifetime value.
- Retail Shoppers, What Frustrates You Most About the Physical Store? [eMarketer]: In the growing world of e-commerce, consumers cite several annoyances with shopping in brick-and-mortar stores.
The post Point of Sale: Retail & Travel Weekly appeared first on Digital Marketing Blog by Adobe.
from Digital Marketing Blog by Adobe https://blogs.adobe.com/digitalmarketing/news-and-resources/point-sale-retail-travel-weekly-33/
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