This week’s articles examine the impact of mobile on profitability during the holiday season, ways to merge digital and in-store strategies, the leading online holiday sales days, and more.
- Did Millennials’ Smartphone Use Hurt Holiday Sales? [eMarketer]: Technology may be making it easier to find bargains and cutting into retailers’ profitability.
- 3 ways retailers can merge digital and physical store strategies [Mobile Commerce Daily]: Promoting digital properties in-store and encouraging in-store returns are included in ways retailers can bring digital and in-store strategies together.
- The leading days for holiday online sales via desktop, ranked [Internet Retailer]: Cyber Monday continued to hold on as the top online-sales day throughout the holiday season, according to ComScore.
- 7 Ways to Accelerate Your Online Store in 2017 [Practical Ecommerce]: Planning for smartphone usage, giving shoppers a reason to checkout on mobile, developing targeted content, and loyalty and rewards programs can help drive further growth for 2017.
- How Digital Marketers Are Using Visual Content [MarketingProfs]: The highest percentage of marketers surveyed said that infographics and other original content was the most engaging.
- Retailers need to reassess augmented reality, virtual reality [Mobile Commerce Daily]: With the growing advent of augmented reality and virtual reality, retailers are hoping the interactive mediums can enhance their marketing mix.
The post Point of Sale: Retail & Travel Weekly appeared first on Digital Marketing Blog by Adobe.
from Digital Marketing Blog by Adobe https://blogs.adobe.com/digitalmarketing/news-and-resources/point-sale-retail-travel-weekly-31/
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