The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 2016 cites Adobe Experience Manager’s robust video suite, and also states that its power comes from its integration with the Adobe Marketing Cloud.
Over the last few years, video consumption has exceeded our expectations. Today, video is relied on for sourcing news and entertainment, enriching social connections, researching, demonstrating, and educating. As video marketers, that means we’re producing more video, customized to meet our customers’ needs, at every turn. We’re also competing more aggressively than ever before for our audience’s attention across multiple channels and screens.
Video is now one of the most critical components in any marketing strategy. It’s used in web and mobile properties, lead generation and re-marketing efforts, optimization plans, and to enhance social marketing campaigns. Video analytics are essential to gaining insights into behavior and performance across channels. Because of this, you’ve been pushing us to innovate tools which support video as the key medium to drive engagement and conversion throughout the customer journey.
Over the last few years, we’ve been investing in making video management and streaming a critical component of the Adobe Marketing Cloud. That’s why we are pleased to announce that Adobe has been recognized as a “Strong Performer” in “The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 2016”. We believe this industry recognition is a key validation of the work we’ve been put in towards supporting innovative video marketing teams.
Here’s why customers love Adobe Marketing Cloud for video:
1: A single place to manage and stream all videos
Does your Online Video Platform “play nicely” with your Web Content Management and Digital Asset Management System? Do you have one system of record for production ready content across geographies and brands? With Adobe Experience Manager, your marketing team has one source of truth for video management, authoring and streaming. This eliminates costly and fragile integrations between enterprise Web Content Management, Digital Asset Management and Online Video Platforms. It reduces duplication of effort across teams, error prone manual processes and shortens the time it takes to get digital video live to site. Furthermore, it enables your broader marketing organization easy access to videos that can be re-purposed in social posts, optimization plans or email marketing campaigns.
2: Deliver integrated marketing campaigns
Yes, video is growing in importance in any marketing strategy, but that doesn’t mean there aren’t other assets that make up your digital experience as well. Lifestyle and product images, look-books, online catalogs, banners, user generated and interactive content all play a role in creating an engaging customer experience. Enterprise marketers need to be able to manage all content in a common place and publish a variety of content iterations to meet the needs of specific audiences and channels. Adobe Experience Manager lets your team curate, manage and deliver content from multiple sources together as an integrated campaign, eliminating silos and improving time to market for launches.
3: Video for lead generation and conversion
Whether you are delivering video to a retail channel or leveraging it to engage business prospects, video drives conversion. Using Adobe Experience Manager and the Adobe Marketing Cloud, marketers can create centralized online destinations for video consumption, track who’s watched a video via gating content with lead gen forms and launch remarketing campaigns to further move that customer down the funnel to conversion. In addition, Adobe Experience Manager lets marketers author interactive video at scale, tying the products and services featured in videos to calls-to-action, additional details and buy buttons. Rich video analytics are available for tracking video engagement and conversion.
Adobe’s robust video offering is a great fit for Enterprise Marketers who want to tap into richer media to drive deeper interaction. Visit us here to learn more about using Adobe Experience Manager for video.
The post Adobe is a Strong Performer in Online Video Platform Industry Report appeared first on Digital Marketing Blog by Adobe.
from Digital Marketing Blog by Adobe https://blogs.adobe.com/digitalmarketing/web-experience/adobe-strong-performer-online-video-platform-industry-report/
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