Digital is changing everything about the way consumers engage with our products and services. We all know what that feels like because we are consumers ourselves and recognize that our expectations of the brands we interact with personally are growing each day. This makes our jobs as marketers more difficult, yet more fascinating, than ever. It’s a fascinating time to be a marketer, because it’s a fascinating time to be a consumer.
Consumers aren’t so much focused on the “thing” or its features as they are on the experience that wraps around that “thing.” Whether it’s installing a new sprinkler system in your home, buying a new car, playing games with your family, or watching TV, those activities are now differentiated by the experience they are wrapped in and how that experience fits into your life. We expect things to be smart and integrated and seamless.
Today’s brands aren’t selling products; they’re selling experiences. They aren’t distributing goods; they’re enabling “good times.” The customer is calling the shots.
A quick scroll through Instagram will show that users aren’t snapping photos of their new Nikes to show off the Flywire technology. Instead, they post pictures of themselves standing at the finish line after a long run. The runner, not the shoes, gets the glory. That’s what modern customers demand. They’re looking for an entire experience, one in which they’re the star.
This shift—from focusing on the product to focusing on the experience—is transforming modern business.
That’s why our job is no longer just to sell our products—we have to truly understand what “experience” means to consumers and deliver it to them at scale across devices and channels.
When you really boil it down, we’re here to give people great experiences. Adobe is in the “experience business.”
And we’re not in it alone.
Adobe is backed by thousands of partners who are united with us in changing the world through digital experiences in every region and industry. Our partners include some of the world’s most prestigious agencies and systems integrators.
As we continue this journey, driving the Experience Business transformation through our innovations, we are working to evolve as an Experience Business platform company together with our partners. And, because platforms are only as successful as the ecosystems around them, we are fostering a vibrant ecosystem to fulfill this vision.
If you would like to engage with one of our partners today, start here.
If you are an Adobe Solution Partner, please join us for a live technology update September 15, 2016. We’ll share strategic updates on the Adobe Cloud Platform to help you build on the Experience Business transformation with us. Register today.
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from Digital Marketing Blog by Adobe https://blogs.adobe.com/digitalmarketing/digital-marketing/experience-business-ecosystem/
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