This week’s articles examine the importance of speed in mobile commerce, how we may be very close to smart devices making purchases for us, include a checklist for the retail holiday season, and more!
- 2016 Holiday Marketing Checklist for Online Retailers [Practical Ecommerce]: A few items to consider when planning holiday marketing.
- Why Successful M-Commerce Needs To Work At The Speed Of Light [Forbes]: As consumers’ expectations for instantaneous access to information increase, retailers try to balance features with the speed of their sites.
- UK shoppers say they’re ready to let machines make buying decisions for them [Internet Retailer]: More than half of consumers in the UK are comfortable with smart devices making purchase decisions on their behalves.
- Why Gmail’s responsive email update matters to e-retailers [Internet Retailer]: Gmail is moving to support responsive design to give retailers better options for making their emails display properly.
- Holiday Retail Sales Set for Dramatic Climb [eMarketer]: According to a new forecast, ecommerce retail sales will increase significantly this holiday season.
- Data-Driven Marketing Is Driving More Revenues [eMarketer]: Marketers are spending more money on data-driven marketing efforts and are seeing revenue gains.
- 3 Charts Showing Google Search’s Impact on Travel Brands in 2016 [Skift]: Google stands above all other traffic sources in its impact in bringing traffic to travel sites.
- Travel marketing is more frustrating than ever [Tnooz]: Many travel companies struggle with acquisition costs, the length of the customer journey, and low purchase frequency — but, there are ways to combat these challenges.
- The 8 Biggest Reasons the Search Landscape is Shifting for Hotels [Hospitality Net]: Google, ad blockers, and social-media travel research are impacting the way hoteliers are leveraging search.
The post Point of Sale: Retail & Travel Weekly appeared first on Digital Marketing Blog by Adobe.
from Digital Marketing Blog by Adobe https://blogs.adobe.com/digitalmarketing/digital-marketing/point-sale-retail-travel-weekly-22/
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