This week’s articles examine how retailers are thriving in today’s new retail environment, ways in which you can motivate users to engage with your loyalty program, how Google is testing an innovative way for shoppers to discover new products, and so much more.
- In Retail, The World Is On Fire [Forbes]: A selection of new brands are succeeding in the new retail environment in which adaptation to customer expectations is key.
- To Have a Killer Loyalty Program, Retailers Need to Think Big [eMarketer]: Just because someone joins a rewards program, does not mean he or she is actively participating in it.
- Google tests a new way for shoppers to discover products [Internet Retailer]: A new mobile tool being tested by Google helps shoppers discover products at the top of the purchase funnel.
- Holiday-Themed Retail Email Benchmarks From 2015 [MarketingProfs]: As brands start planning their holiday campaigns, here’s a look at the results from last year.
- Customer Accounts Can Boost Conversions [Practical Ecommerce]: There are good reasons to encourage users to create accounts, including increased conversions and heightened customer loyalties.
- How to tell if your marketing is driving incremental revenues [Tnooz]: A test-and-learn approach can help zero in on what initiatives within a travel company are truly delivering success.
- Hilton’s Newest App Feature Ups the Game in Guest Personalization [Skift]: Using beacon technology and GPS, Hilton is looking to bring targeted messaging and information to guests.
- The Impact of Online Reviews on the Hospitality Industry [Hospitality Net]: New data suggests that a one-percent increase in RepScore can increase average daily rate by as much as 6.9 percent.
The post Point of Sale: Retail & Travel Weekly appeared first on Digital Marketing Blog by Adobe.
from Digital Marketing Blog by Adobe https://blogs.adobe.com/digitalmarketing/news-and-resources/point-sale-retail-travel-weekly-20/
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