This week’s articles examine the importance of onsite search for retailers, details of the five retail senses, interesting use cases for customer data in e-commerce marketing efforts, and much more.
- Site search is a top priority for online gift shoppers [Internet Retailer]: Ahead of the upcoming holiday shopping season, a new survey ranks onsite search as the top site priority for consumers.
- Examining the 5 retail senses [Retail Customer Experience]: Understanding presentation, price, quality, availability, and location are important for developing and building upon your relationship with the consumer.
- 5 Interesting Uses of Customer Data for Ecommerce Marketing [Practical Ecommece]: Finding product affinities and rewarding your best customers are two ways companies can leverage customer data to be better marketers.
- Most US Smartphone Users Visit Retailer Sites or Apps Before an In-Store Purchase [eMarketer]: More than half of all smartphone users who made an in-store purchase visited the retailer’s website or app before making the purchase.
- Think Great Innovation Drives Mobile Commerce? It’s Actually This: [Forbes]: Even though mobile is growing in use, it doesn’t mean retailers don’t have opportunities to improve the experiences.
- Email Continues to Get More Mobile [eMarketer]: Marketers are having more success with mobile email efforts compared to desktop.
- How a little A/B email testing can yield big results [Internet Retailer]: One retailer is A/B testing on 90 percent of its emails — and seeing results!
- Travel Marketers Should Follow the Data on Millennials, Not Stereotypes [Skift]: Instead of following after commonly held misconceptions of millennials, travel marketers should focus on what the data is actually saying about this important demographic.
- Relevancy is the currency of today’s successful travel technologies [Tnooz]: Timeliness, accuracy, and flexibility are still important today, as technology drives new innovations and experiences.
The post Point of Sale: Retail & Travel Weekly appeared first on Digital Marketing Blog by Adobe.
from Digital Marketing Blog by Adobe https://blogs.adobe.com/digitalmarketing/news-and-resources/38827/
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