Chart of the day: customers delete smartphone applications mostly because the app is not useful
A study of over 2,000 app users found that users delete the app because it’s either taking up too much space on their device or the app uses lots of data.
Bugs and dislike of the ads in the app were also issues for users, as well as too many promotional issues.
Key takeaways:
It’s important to make app content relevant, as encouraging customers to download your app is the hard bit, keeping them in important. It’s best not to just create an app, it needs to be relevant and useful, just having an app is not good marketing.
- Source: MarketingSherpa Customer Satisfaction Research Survey
- Sample: 2,400 consumers
- Recommended resource: Read more about marketing your app or building your first app
from Blog – Smart Insights http://www.smartinsights.com/mobile-marketing/app-marketing/users-delete-apps/
via Tumblr http://euro3plast-fr.tumblr.com/post/156936601154
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