Adobe Summit to Include Specialized Industry Sessions

In addition to the incredible sessions and labs that are the cornerstone of Adobe Summit, we’re continuing the popular industry sessions this year as well. As the title suggests, industry sessions focus on customer stories and solutions for specific industries. On Thursday, March 23, the 90-minute Super Sessions take a deeper look at how top brands are leveraging Adobe’s cross-solutions to create business successes.

Seven Industries Bringing You Specialized Sessions
Following are the seven industries that will hold specialized sessions at this year’s Adobe Summit as well as the descriptions of what these sessions will cover.

1. Financial Services
Creating consistent, personalized, and high-quality customer experiences in financial services is far more difficult when factoring in multiple online and offline channels, higher concerns for privacy, and the need to combine data from separate legacy systems. Learn firsthand how banks, insurance companies, and wealth-management firms are using Adobe Marketing Cloud to overcome these challenges and improve cross-channel customer experiences as well as increase engagement and sales across digital channels.

2. Healthcare
Advances in digital and mobile technologies, increased consumer demands for transparent and personalized experiences, the explosion of social media, and changes arising from the Affordable Care Act all present new challenges and opportunities — and marketing and strategy executives are responding. Learn how healthcare companies are using Adobe Marketing Cloud solutions to not only connect and communicate with patients, consumers, and physicians, but also build engagement and lasting relationships.

3. High Tech/B2B
Seismic shifts in digital adoption continue to expand and evolve the role of marketing in high-tech organizations. Tech firms depend on their marketing organizations to contribute consistently to sales goals, reduce cost-to-serve through intelligent self-serve options, and influence innovation objectives. Learn firsthand how tech companies are using Adobe Marketing Cloud solutions to achieve competitive advantage and respond to ever-increasing customer demands for digitally rich and personalized experiences.

4. Media & Entertainment
Attracting and retaining audiences across every channel and every device is growing increasingly more complex in the wake of the digital disruption and transformation taking place across the media and entertainment industry. TV everywhere, direct-to-consumer advertising, over-the-top (OTT) content, and digital publications require more disciplined measurement, analytics, and data-driven marketing — with a focus on audience intelligence and revenue optimization. Join us to both hear from top media companies about their best practices and learn how Adobe Marketing Cloud is powering revenue growth and business success across the industry.

5. Retail/E-commerce
Consumer shopping behavior continues to evolve, as innovative merchants disrupt (enhance) traditional shopping experiences, and customers are easily wooed away by hot deals and discounts. Retail organizations are challenged to understand the people, processes, and technologies that will help them stay ahead of their competition. These sessions will deliver insights and best practices from some of the world’s leading retailers that are transforming their organizations to deliver great experiences across all consumer touchpoints.

6. Travel & Hospitality
According to recent Adobe research conducted Econsultancy in association with Adobe, 56 percent of travel and hospitality marketers believe that the way to differentiate themselves is through the convenient, fun, and valuable delivery of guest and traveler experiences. Learn firsthand how leading travel and hospitality companies are transforming and personalizing guest experiences as well as how Adobe Marketing Cloud is powering these successful organizations to drive profitability and guest and traveler satisfaction.

7. Government
Some of you are in the midst of modernizing government, others are gathering resources to dive into digital transformations, and many of you realize that your digital experiences can be improved upon — but, you have no idea where to begin the journey. Whatever stage you’re in, there is tremendous opportunity in gathering insight into how others are tackling the same types of challenges in government that you’re facing.

In Conclusion
As in previous years, Adobe Summit 2017 has tons to offer: the latest trends in technology; industry sessions, research, and solutions; tried-and-true methods for increasing customer satisfaction, engagement, and brand loyalty; new strategies for not only connecting with consumers, but also cultivating long-term relations with them; multiple opportunities to rub elbows with and learn from your peers; and so much more.

And the best part is — every Adobe Summit is packed full of memorable experiences everyone can enjoy learning from! For instance, in addition to these specialized industry sessions, you don’t want to miss the Industry Mixer in the afternoon of Wednesday, March 22. Stay tuned for more details.

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