This week’s articles include perspectives on how not to slip up with chatbots, consumers openness to in-store monitoring, how Urban Outfitters saw significant lift from location targeting, and more.
- Why Chatbots Are Dangerous Territory For Retailers [Forbes]: As chatbots rise in popularity, retailers should follow some guidelines to prevent backlash from consumers.
- Many Consumers Are Open to Beacons [eMarketer]: Nearly half of survey consumers were open to in-store monitoring if it benefited them.
- Urban Outfitters achieves 146 pc revenue increase through location targeting [Mobile Commerce Daily]: Using data to deliver personalized push messages, Urban Outfitters saw some impressive results.
- How to Avoid SEO Disaster from a Replatform [Practical Ecommerce]: Tips and tricks to maintain SEO rankings and positions when moving to a new platform.
- Retailers Tout Personalization Push, But Are Delaying Some Features for Years [eMarketer]: Personalization will be a major focus for many retailers, but for some, rolling out some of the planned features could take a few years.
The post Point of Sale: Retail & Travel Weekly appeared first on Digital Marketing Blog by Adobe.
from Digital Marketing Blog by Adobe https://blogs.adobe.com/digitalmarketing/news-and-resources/point-sale-retail-travel-weekly-36/
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