How sparking debate can reward the risk-takers in advertising Despite the immediate public backlash around the British Army’s latest recruitment campaign, data suggests that it led to a drastic turnaround in the organization’s well-known struggles to bring in new recruits …..
The post Campaign of the week: Gamble pays off for the British Army’s snowflake recruitment campaign appeared first on Smart Insights.
from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/british-army-snowflake-recruitment-campaign/
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