4 types of evergreen content that you need to start creating for your business

With every company keen to climb Google’s search rankings, it is easy to lose perspective by simply churning out fresh content that seizes on the zeitgeist or otherwise meets current demand It is difficult to overstate the importance of evergreen …..

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Creating story-driven marketing messages: Interview with Bart Visser

“Brands have realized they need to create a compelling narrative that excites, surprises and inspires consumers, potentially through ‘immersive’ experiences” Bart Visser, Director of Brand Marketing Spark Networks SE In preparation for the Brand Marketing Summit Europe, we are continuing …..

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Product reviews have big impact on shopping behaviour

Chart of the week: 30% of shoppers believe that product reviews from people like them display understanding from retailers Shoppers now want brands that connect with them in a number of different ways, offering the best experience but also showing …..

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from Blog – Smart Insights https://www.smartinsights.com/ecommerce/product-reviews-impact-online-shopping-behaviour/

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How to optimize your Google Ads conversion journey

Do you understand your ads conversion journey? As Ralph Waldo Emerson supposedly said, ‘Life is a journey, not a destination.’ When it comes to arriving at the right revenue destination for your paid media campaigns, the journey can mean everything. …..

The post How to optimize your Google Ads conversion journey appeared first on Smart Insights.

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Common video marketing mistakes to avoid

Video marketing is no longer something to ‘dabble in’ if there are extra resources available. It is essential for businesses, both small and large, across all industries to have video marketing as part of their overall digital marketing strategy because …..

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Fortify an e-commerce business against potential cyber threats

Cyber attacks are becoming increasingly common, meaning that, if you’re not prepared, your e-commerce business could be at risk from more than competitors The rate at which the e-commerce business is growing in India is remarkable. According to the Indian …..

The post Fortify an e-commerce business against potential cyber threats appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/ecommerce/e-commerce-potential-cyber-threats/

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How to use traffic analytics for more hyper-targeted campaigns

When an advertisement is specially curated for a specific audience segment based on their behaviors or needs, it is going to be more effective and incur a higher conversion rate Just about every business is looking for better ways to …..

The post How to use traffic analytics for more hyper-targeted campaigns appeared first on Smart Insights.

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How to get new SEO clients

Knowing where to search for prospective clients and understanding how to pitch your SEO services, you’ll be presented with opportunities to expand your client base and become a real big fish in your market In 2019, it may seem the …..

The post How to get new SEO clients appeared first on Smart Insights.

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Stricter UK social media rules and Twitter abusive content – News roundup

UK government setting stricter social media rules for children, Twitter addressing abusive content, UK marketing budgets increased at the start of year, Ryanair offers ad space on boarding passes and Amazon fake reviews giving search boost There has been some …..

The post Stricter UK social media rules and Twitter abusive content – News roundup appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/news-roundup-12-april-2019-2/

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3 marketing timeline tips to crush your next product launch

Product launches are the perfect opportunity to develop multilayered marketing campaigns that deploy over extended periods of time. For example, you could begin by crafting a few press releases and blog posts that announce the new product. Then, immediately after, …..

The post 3 marketing timeline tips to crush your next product launch appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/product-launch/

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Why AI has a growing influence on e-commerce [Infographic]

AI has enabled online merchants to automate tasks with much more accuracy and efficiency, making it an indispensable asset to their business model From self-driving cars and voice-operated appliances to machine learning tools and smart virtual assistants, Artificial Intelligence (AI) …..

The post Why AI has a growing influence on e-commerce [Infographic] appeared first on Smart Insights.

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8 essential components of a marketing business proposal

A great proposal can make a world of difference in closing a wobbly deal, while a poorly written proposal will lose even a rock solid client In the world marketing, proposals are one of those sales elements that most people …..

The post 8 essential components of a marketing business proposal appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/agency-marketing/8-essential-components-marketing-business-proposal/

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Limited paid social budget? How to pick one platform

It’s not always easy to tell at a glance which social media platform will offer the most opportunities for your brand The past decade’s explosion in social media marketing has made it more important than ever to know how to …..

The post Limited paid social budget? How to pick one platform appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/social-media-marketing/picking-one-social-media-platform/

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3 content marketing videos every brand should create

Your digital marketing should use the communication mode your prospects prefer: videos. By producing compelling brand origin, segment-specific and explainer videos, you’ll stand apart from the competition Everywhere you look these days, people are staring at screens. What they’re viewing …..

The post 3 content marketing videos every brand should create appeared first on Smart Insights.

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6 influencer marketing predictions that will rule 2019

These influencer marketing predictions will help you make more informed choices this year With 2019 already roaring to a start, we want to give brands and influencers a leg up on the competition. So we’ve compiled a list of the …..

The post 6 influencer marketing predictions that will rule 2019 appeared first on Smart Insights.

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How to leverage cold outreach to get more PR mentions

PR may seem like a throwback but it can still deliver if combined with new digital tactics We’re in the midst of a digital revolution, a golden age for tech innovation and disruption in virtually every industry. It’s perhaps nowhere …..

The post How to leverage cold outreach to get more PR mentions appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/online-pr/leverage-cold-outreach-pr-mentions/

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What are the most important skills marketers need to develop?

87% of marketers state that AI & machine learning are already vital to their organization’s success, yet this has the largest skills gap present in the data and marketing industry. Tim Bond, Head of Insight at the DMA discusses why …..

The post What are the most important skills marketers need to develop? appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/important-skills-marketers-develop/

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Converting customers is main content goal for B2B marketers

Chart of the week: 98% of B2B marketers now accept that content performance justifies its cost, with the main goal for content marketing being conversion Content has become a huge part of marketing in general, which has resulted in 98% …..

The post Converting customers is main content goal for B2B marketers appeared first on Smart Insights.

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How to structure an effective campaign plan

What are the essential parts of a campaign plan template? The purpose of a marketing campaign plan is to identify relevant, integrated, marketing activities and channels to reach campaign objectives as well as influence customers. An effective campaign plan has …..

The post How to structure an effective campaign plan appeared first on Smart Insights.

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Why choosing the right influencers for your travel campaign is vital

Travel brands must select the right influencers to work with in order to see the best results and create effective stories Working with influencers can propel a travel campaign forward and help your company reach its audience more effectively. But …..

The post Why choosing the right influencers for your travel campaign is vital appeared first on Smart Insights.

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Campaign of the week: Gamble pays off for the British Army’s snowflake recruitment campaign

How sparking debate can reward the risk-takers in advertising Despite the immediate public backlash around the British Army’s latest recruitment campaign, data suggests that it led to a drastic turnaround in the organization’s well-known struggles to bring in new recruits …..

The post Campaign of the week: Gamble pays off for the British Army’s snowflake recruitment campaign appeared first on Smart Insights.

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New algorithms and rules seek to address harmful online content – News roundup

Instagram to stop recommending ‘borderline’ content, the UK government is proposing new rules for social media companies, Amazon Alexa conversations being listened to by people, Netflix is testing new subscriptions in India and Lego named as the UK’s favourite brand …..

The post New algorithms and rules seek to address harmful online content – News roundup appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/social-media-marketing/news-roundup-12-april-2019/

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4 ways to use videos to dominate the competition

Videos are the second most lucrative form of content, leaving behind blogs, webinars, infographics and case studies. This year, to dominate your competition, use videos to increase conversions, attract a new audience, create brand recall, explain a product service and …..

The post 4 ways to use videos to dominate the competition appeared first on Smart Insights.

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A complete guide to using infographics for lead generation [Infographic]

Creativity and resourcefulness may be the best weapons you can use when it comes to lead generation Lead generation is a crucial marketing activity as it signals the start of what could be a fruitful relationship with future customers. Unfortunately, …..

The post A complete guide to using infographics for lead generation [Infographic] appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/lead-generation/lead-generation-infographics/

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Five top tips for integrating SEO into a web design and build project

SEO needs to be considered as an integral part of a web design project, not as an afterthought SEO can play a crucial part in achieving the perfect digital marketing mix for your business and any brand that takes its …..

The post Five top tips for integrating SEO into a web design and build project appeared first on Smart Insights.

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Fortify an e-commerce business against potential cyber threats

Cyber attacks are becoming increasingly common, meaning that, if you’re not prepared, your e-commerce business could be at risk from more than competitors The rate at which the e-commerce business is growing in India is remarkable. According to the Indian …..

The post Fortify an e-commerce business against potential cyber threats appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/ecommerce/e-commerce-potential-cyber-threats/

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How to use traffic analytics for more hyper-targeted campaigns

When an advertisement is specially curated for a specific audience segment based on their behaviors or needs, it is going to be more effective and incur a higher conversion rate Just about every business is looking for better ways to …..

The post How to use traffic analytics for more hyper-targeted campaigns appeared first on Smart Insights.

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How to get new SEO clients

Knowing where to search for prospective clients and understanding how to pitch your SEO services, you’ll be presented with opportunities to expand your client base and become a real big fish in your market In 2019, it may seem the …..

The post How to get new SEO clients appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/agency-marketing/how-to-get-new-seo-clients/

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Stricter UK social media rules and Twitter abusive content – News roundup

UK government setting stricter social media rules for children, Twitter addressing abusive content, UK marketing budgets increased at the start of year, Ryanair offers ad space on boarding passes and Amazon fake reviews giving search boost There has been some …..

The post Stricter UK social media rules and Twitter abusive content – News roundup appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/news-roundup-12-april-2019-2/

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3 marketing timeline tips to crush your next product launch

Product launches are the perfect opportunity to develop multilayered marketing campaigns that deploy over extended periods of time. For example, you could begin by crafting a few press releases and blog posts that announce the new product. Then, immediately after, …..

The post 3 marketing timeline tips to crush your next product launch appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/product-launch/

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Why AI has a growing influence on e-commerce [Infographic]

AI has enabled online merchants to automate tasks with much more accuracy and efficiency, making it an indispensable asset to their business model From self-driving cars and voice-operated appliances to machine learning tools and smart virtual assistants, Artificial Intelligence (AI) …..

The post Why AI has a growing influence on e-commerce [Infographic] appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/why-ai-has-a-growing-influence-on-e-commerce-infographic/

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8 essential components of a marketing business proposal

A great proposal can make a world of difference in closing a wobbly deal, while a poorly written proposal will lose even a rock solid client In the world marketing, proposals are one of those sales elements that most people …..

The post 8 essential components of a marketing business proposal appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/agency-marketing/8-essential-components-marketing-business-proposal/

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Limited paid social budget? How to pick one platform

It’s not always easy to tell at a glance which social media platform will offer the most opportunities for your brand The past decade’s explosion in social media marketing has made it more important than ever to know how to …..

The post Limited paid social budget? How to pick one platform appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/social-media-marketing/picking-one-social-media-platform/

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3 content marketing videos every brand should create

Your digital marketing should use the communication mode your prospects prefer: videos. By producing compelling brand origin, segment-specific and explainer videos, you’ll stand apart from the competition Everywhere you look these days, people are staring at screens. What they’re viewing …..

The post 3 content marketing videos every brand should create appeared first on Smart Insights.

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6 influencer marketing predictions that will rule 2019

These influencer marketing predictions will help you make more informed choices this year With 2019 already roaring to a start, we want to give brands and influencers a leg up on the competition. So we’ve compiled a list of the …..

The post 6 influencer marketing predictions that will rule 2019 appeared first on Smart Insights.

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How to leverage cold outreach to get more PR mentions

PR may seem like a throwback but it can still deliver if combined with new digital tactics We’re in the midst of a digital revolution, a golden age for tech innovation and disruption in virtually every industry. It’s perhaps nowhere …..

The post How to leverage cold outreach to get more PR mentions appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/online-pr/leverage-cold-outreach-pr-mentions/

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What are the most important skills marketers need to develop?

87% of marketers state that AI & machine learning are already vital to their organization’s success, yet this has the largest skills gap present in the data and marketing industry. Tim Bond, Head of Insight at the DMA discusses why …..

The post What are the most important skills marketers need to develop? appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/important-skills-marketers-develop/

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Converting customers is main content goal for B2B marketers

Chart of the week: 98% of B2B marketers now accept that content performance justifies its cost, with the main goal for content marketing being conversion Content has become a huge part of marketing in general, which has resulted in 98% …..

The post Converting customers is main content goal for B2B marketers appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/converting-customers-main-content-goal-b2b-marketing/

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How to structure an effective campaign plan

What are the essential parts of a campaign plan template? The purpose of a marketing campaign plan is to identify relevant, integrated, marketing activities and channels to reach campaign objectives as well as influence customers. An effective campaign plan has …..

The post How to structure an effective campaign plan appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/traffic-building-strategy/campaign-planning/structure-effective-campaign-plan/

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Why choosing the right influencers for your travel campaign is vital

Travel brands must select the right influencers to work with in order to see the best results and create effective stories Working with influencers can propel a travel campaign forward and help your company reach its audience more effectively. But …..

The post Why choosing the right influencers for your travel campaign is vital appeared first on Smart Insights.

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Campaign of the week: Gamble pays off for the British Army’s snowflake recruitment campaign

How sparking debate can reward the risk-takers in advertising Despite the immediate public backlash around the British Army’s latest recruitment campaign, data suggests that it led to a drastic turnaround in the organization’s well-known struggles to bring in new recruits …..

The post Campaign of the week: Gamble pays off for the British Army’s snowflake recruitment campaign appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/british-army-snowflake-recruitment-campaign/

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New algorithms and rules seek to address harmful online content – News roundup

Instagram to stop recommending ‘borderline’ content, the UK government is proposing new rules for social media companies, Amazon Alexa conversations being listened to by people, Netflix is testing new subscriptions in India and Lego named as the UK’s favourite brand …..

The post New algorithms and rules seek to address harmful online content – News roundup appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/social-media-marketing/news-roundup-12-april-2019/

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4 ways to use videos to dominate the competition

Videos are the second most lucrative form of content, leaving behind blogs, webinars, infographics and case studies. This year, to dominate your competition, use videos to increase conversions, attract a new audience, create brand recall, explain a product service and …..

The post 4 ways to use videos to dominate the competition appeared first on Smart Insights.

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A complete guide to using infographics for lead generation [Infographic]

Creativity and resourcefulness may be the best weapons you can use when it comes to lead generation Lead generation is a crucial marketing activity as it signals the start of what could be a fruitful relationship with future customers. Unfortunately, …..

The post A complete guide to using infographics for lead generation [Infographic] appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/lead-generation/lead-generation-infographics/

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Five top tips for integrating SEO into a web design and build project

SEO needs to be considered as an integral part of a web design project, not as an afterthought SEO can play a crucial part in achieving the perfect digital marketing mix for your business and any brand that takes its …..

The post Five top tips for integrating SEO into a web design and build project appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/five-top-tips-integrating-seo-web-design-build-project/

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Know your audience: The power of human-centered content

Human customers mean you should be writing content aimed at humans, not algorithms Your customers are humans. You’re not trying to sell your products and services to Google’s web-crawler bots. This means you should be writing content aimed at humans, …..

The post Know your audience: The power of human-centered content appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/content-management/human-centered-content/

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Why video calling is essential for your multichannel customer service strategy

Is your business equipped to offer customers personalized experiences across multiple channels? In the era of instant communications and instant gratification, relationships between businesses and customers are changing. Driven by customers’ need for personalized and seamless interactions, brands are constantly …..

The post Why video calling is essential for your multichannel customer service strategy appeared first on Smart Insights.

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Push notifications for user re-engagement: 8 dos and don’ts

Push notifications that are sent at the right time and convey value to the subscriber lower cart abandonment and increase conversions for the e-commerce brand Did you know that it costs five times more to attract a new customer than …..

The post Push notifications for user re-engagement: 8 dos and don’ts appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/push-notifications-reengagement/

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How to write evergreen blog content that will rank on Google

Leverage your company’s content marketing strategy with evergreen articles to drive more traffic to your blog Your company’s blog is a powerful tool that is not correctly being utilized if it lacks evergreen content. Most people are unaware that the …..

The post How to write evergreen blog content that will rank on Google appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/content-management/write-evergreen-blog-content-that-ranks/

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How to remove content from Google

Sharing content early or deleted pages still indexing can affect your site rankings. Here’s how to remove your content from Google Having written a lot of blogs around how to get your website rank higher on Google, we’re not surprised when …..

The post How to remove content from Google appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/conversion-optimisation/remove-content-from-google/

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The importance of communication in event marketing

How to plan, market and execute an event around communication Communication is at the heart of everything we do, enabling us to form relationships, carry out work and achieve our goals. It is also at the heart of successful event …..

The post The importance of communication in event marketing appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/lead-generation/event-marketing/importance-communication-event-marketing/

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The importance of personalized experiences: Interview with Michal Szaniecki

“There is nothing more important than understanding the customer journey and delivering personalized experiences to your customer” Michal Szaniecki, Managing Director SEAT and CUPRA, Volkswagen Group The future of marketing is personal. Brands are looking to create an in-depth understanding …..

The post The importance of personalized experiences: Interview with Michal Szaniecki appeared first on Smart Insights.

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Majority of consumers will only engaged with personalized marketing messages

Chart of the week: 72% of consumers will only engage with personalized marketing messages, despite 86% being concerned about data privacy Personalization is becoming more prominent in digital marketing, offering an improved user experience by providing information or targeting ads …..

The post Majority of consumers will only engaged with personalized marketing messages appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement/

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What makes for effective briefing?

A good brief helps to ensure that the finished project is what you envisioned, meaning it is more likely to be an effective part of your marketing campaign “Great projects start with a great brief. This isn’t one.” “Garbage in, …..

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from Blog – Smart Insights https://www.smartinsights.com/agency-marketing/growing-a-marketing-agency/what-makes-for-effective-briefing/

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How to create a compelling mobile app for your business

A successful mobile app can help provide a better user experience but also help your business. Here are five ingredients you need to make your app successful The continuing growth of mobile has transformed our relationship with the web. What …..

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from Blog – Smart Insights https://www.smartinsights.com/mobile-marketing/create-compelling-mobile-app/

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How many skills do you need to keep your job in digital marketing?

Opinion: A writer writes, a marketer reports? - The lazy day approach to not knowing how your role is integrated with the full marketing mix How many digital marketing skills do you think you have? Do you think you’re employable …..

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from Blog – Smart Insights https://www.smartinsights.com/managing-digital-marketing/resourcing-digital-marketing/how-many-skills-do-you-need-to-keep-your-job-in-digital-marketing/

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Singapore’s ‘fake news’ law and Zuckerberg calls for internet rules update – News roundup

Singapore proposes a new law to stop fake news, Mark Zuckerberg calls on government internet regulation, Amazon stops aggressively marketing its own brands and the ASA uses tracking technology to assess ads aimed at children This week has seen Singapore …..

The post Singapore’s ‘fake news’ law and Zuckerberg calls for internet rules update – News roundup appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/news-roundup-5th-april-2019/

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5 ways e-commerce brands can leverage the growing demand for visual search

Progressive e-commerce brands are now rushing to leverage new gen functionality to create a highly visual shopping experience for customers Image searches may still constitute a fraction of the total search volume on Google. But visual-heavy social media networks are …..

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from Blog – Smart Insights https://www.smartinsights.com/conversion-optimisation/site-search-optimisation-conversion-optimisation-2/e-commerce-visual-search-leverage-demand/

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The basics of branding [Infographic]

A brand is the face of a business, it’s what the public sees when they look at your company and it’s incredibly important When it comes to understanding how to effectively market a business, it can be helpful to get …..

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from Blog – Smart Insights https://www.smartinsights.com/online-brand-strategy/branding-basics-infographic/

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Top 5 Twitter marketing apps for small businesses

Small businesses can save time and get better results with these handy Twitter marketing apps Social media provides a great platform to amplify your social media marketing strategies. It can help you establish a community, raise brand awareness and encourage …..

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The problem with Pride marketing

Opinion: The rainbow washing of marketing campaigns during Pride may seem like a positive, but are those bright colours really supporting the LGBTQ+ community or just fulfilling a brand purpose? We’re fast heading toward summer, which to most means sunshine, …..

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from Blog – Smart Insights https://www.smartinsights.com/marketing-planning/marketing-strategy/pride-marketing-problems/

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How to gauge if your influencer is truly influential

Influencers are trusted by millions of consumers, and marketers leverage their persuasiveness to engage customers For most people, modern life is unimaginable without social media. With brands vying for the maximum number of views, social media has become the go-to …..

The post How to gauge if your influencer is truly influential appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/online-pr/influencer-marketing/gauge-influencers-influence/

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Get your data structure in shape for your next step in customer segmentation

A combination of data types allows marketers to identify and build out the segment of ideal and high-value customers Segmentation helps boost the value that marketing teams bring to an organization. I am a big fan of the trusted segmentation …..

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from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/get-your-data-structure-in-shape-for-your-next-step-in-customer-segmentation/

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A step-by-step guide for launching a website for non-techies [Part 3]

The third part of our step-by-step guide will take you through the last five parts to building your website, making it easy for all the non-techies out there This is the third part of this step-by-step guide taking you through …..

The post A step-by-step guide for launching a website for non-techies [Part 3] appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/user-experience/launching-website-part-three/

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Why link detoxing is just as important as link building

There’s more to backlinks than link building and understanding this can help your site see the best results By now, we are all pretty aware of the importance of backlinks and link building. In fact, it’s probably fair to say …..

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3 ways to make branded content and influencer marketing work together

When influencer marketing and branded content work together, both sides benefit in the end Influencer marketing and branded content: They’re useful tools on their own, but they are far more effective within a strategy that treats them as complementary pieces …..

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from Blog – Smart Insights https://www.smartinsights.com/online-pr/3branded-content-influencer-marketing-work-together/

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A step-by-step guide for launching a website for non-techies [Part 2]

Continue with our easy-to-follow guide and create an effective business website even without all the technical know-how We have already made a few steps toward launching a professional-looking and successful website. In the second part of this step-by-step guide, I …..

The post A step-by-step guide for launching a website for non-techies [Part 2] appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/user-experience/launching-website-part-two/

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50% of B2B buyers don’t have defined needs when making a purchase

Chart of the week: Half of B2B buyers have incomplete, unclear or poorly defined criteria when considering new vendors A large number of businesses tend to assume that B2B buyers are only willing to talk to a sales person when …..

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from Blog – Smart Insights https://www.smartinsights.com/b2b-digital-marketing/b2b-buyers-dont-have-defined-goals/

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What will local SEO look like in 2020?

Local SEO will increase in importance over the next few years, making it tougher for local businesses to make it to the top of search results The importance of local search will continue to grow with 46% of searches on …..

The post What will local SEO look like in 2020? appeared first on Smart Insights.

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A step-by-step guide for launching a website for non-techies [Part 1]

In 2019, launching a modern website is as easy as ABC. You can do it with these 10 easy but working steps for beginners Website building has already become a real must-have for any business. Just take a closer look …..

The post A step-by-step guide for launching a website for non-techies [Part 1] appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/user-experience/website-design/launching-website-part-one/

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Instagram’s video trackbar and Facebook banning white nationalism – New roundup

Instagram trailling new video trackbar, Facebook banning white nationalism on its platforms, LinkedIn’s new partnership with Adobe, Twitter highlighting politician’s tweets that break community standards, Facebook’s clamp down on political advertisers and online video subscriptions outstripping cable customers This week …..

The post Instagram’s video trackbar and Facebook banning white nationalism – New roundup appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/social-media-marketing/news-roundup-29th-march-2019/

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Writing a brilliant design brief

How to write briefs that deliver great design work In an increasingly crowded world, design work is key for businesses as they fight for mental availability through distinctiveness and clear branding. As businesses put design at the heart of their …..

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from Blog – Smart Insights https://www.smartinsights.com/content-management/writing-brilliant-design-brief/

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5 common SEO mistakes you need to fix [Infographic]

As a long-term marketing strategy, SEO can help drive organic traffic and steadily boost your site’s ranking in the SERPs As an internet marketing technique, search engine optimization plays an important role in the growth of your online business. Not …..

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9 key insight categories in the client discovery process

Using different insights tools to build understanding of the opportunities for an agency to create value for a client In a previous article, I defined and explained the need for marketing agencies and consultants to develop a robust Discovery process …..

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from Blog – Smart Insights https://www.smartinsights.com/marketplace-analysis/customer-analysis/insight-customer-client-discovery/

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Plug revenue leaks with these 3 CX analysis techniques

Discover your top customer experience (CX) issues quickly How do your customers, both current and prospective, really feel about the experience they’re having with your brand? How can you best measure this? In this post, I share three cost-effective analysis …..

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from Blog – Smart Insights https://www.smartinsights.com/customer-relationship-management/cx-analysis-techniques/

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Building a content marketing editorial meeting

Five steps to creating an effective process that generates results It’s difficult to argue with the benefits that good content marketing can deliver for businesses. We have talked regularly here on Smart Insights about the opportunities provided by great content …..

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from Blog – Smart Insights https://www.smartinsights.com/content-management/building-a-content-marketing-editorial-meeting/

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How to practice discomfort and initiate the next era of your agency

The only way to keep your agency growing is to get comfortable with discomfort When you think back on those first few years of owning an agency, somehow the tough parts get muted. You remember the late-night pizza strategy sessions …..

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from Blog – Smart Insights https://www.smartinsights.com/agency-marketing/how-to-practice-discomfort-agency/

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3 digital marketing strategies to help promote your medical practice

The number of people using the internet to source a doctor, dentist or hospital, or even answer a simple health query, is on the rise Expanding the reach of your business via digital marketing is a no-brainer, which is why …..

The post 3 digital marketing strategies to help promote your medical practice appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/3-digital-marketing-strategies-to-help-promote-your-medical-practice/

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Enhancing your marketing with an agile approach

Marketers can no longer afford to make 12-month marketing plans and review them annually. The agile approach of marketing enables them to review the performance of their campaigns every 2 weeks, recalibrate the process and iterate accordingly There was a …..

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Is a digital marketing strategy essential?

Does your organization have a clearly defined digital marketing strategy? Our survey of digital marketers this year found that many businesses still aren’t taking a strategic approach to digital marketing. In our Managing Digital marketing research in association with the …..

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from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/digital-strategy-essential/

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The growth of AI in financial services

Three ways financial services companies are leveraging AI to enhance the customer experience Artificial intelligence is having a transformative impact on industries and sectors across the world. From retail to manufacturing, advanced AI technology has already changed how we interact …..

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Customer experience is biggest opportunity for marketers

Chart of the Week: 39% of marketers believe that optimizing the customer experience is the biggest opportunity for businesses in 2019 The importance of good customer experience is hard to deny. Offering good CX helps to increase traffic and conversions, …..

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Elevate the buyer persona and embrace the radical buyer

Use your customer data to find and target your most valuable customers As every savvy marketer knows, using buyer personas is a time-honored technique that helps ensure messaging stays focused on the customer — nearly 60 percent of B2B marketers currently use them. The …..

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How to make a compelling offer your customers just can’t turn down

Creating a compelling offer requires extensive knowledge of your target audience and their specific needs and challenges There’s one thing no business can thrive or operate profitably without - a compelling offer. It’s the heart of any business success and …..

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from Blog – Smart Insights https://www.smartinsights.com/ecommerce/ecommerce-strategy/compelling-ecommerce-offer/

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Start with Why: Creating a value proposition with the Golden Circle model

Simon Sinek explains how to truly differentiate a brand when most fail Leadership expert Simon Sinek is perhaps best known for giving one of the most popular TED talks of all time, which you can view at the end of …..

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from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/online-value-proposition/start-with-why-creating-a-value-proposition-with-the-golden-circle-model/

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Google’s new fine, Facebook faces NZ shooting videos backlash – News roundup

Google’s latest EU regulator fine, Facebook removing millions of videos showing New Zealand terrorist attack, NZ advertisers pulling Google and Facebook following shooting, Instagram’s in-app checkout launches in the US and LinkedIn’s new advertising features Read more about some of …..

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from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/news-roundup-22-march-2019/

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How to write great research questions

Six steps to writing research questions that get the best results Eureka! You’ve got an idea for a business, product, service or new functionality, a solution to a problem, or a hypothesis about why something is happening. Unfortunately, it’s a …..

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from Blog – Smart Insights https://www.smartinsights.com/marketplace-analysis/customer-analysis/how-to-write-research-questions/

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Written content vs infographic: Which is best for CRO?

Written content and infographics offer a range of benefits for digital marketers, but which is best for conversion rate optimization? While many may argue that written content cannot go head to head with infographics, its importance in conversion rate optimization …..

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Instagram shoppable features: A how-to guide to boost your e-commerce sales

What exactly are shoppable posts and how to get your product into the “explore” section? Instagram has transformed from your ordinary social network into a powerful marketing tool within a couple of years. Every day business owners are coming up …..

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from Blog – Smart Insights https://www.smartinsights.com/ecommerce/social-commerce/instagram-shoppable-features-guide-boost-e-commerce-sales/

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SEO essentials for e-commerce sites

Five top tips and best practices to follow to ensure your e-commerce site gets the best results The world of e-commerce is an incredibly competitive space. Although the e-commerce and online retail sector is booming, new entrants and established players …..

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from Blog – Smart Insights https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/seo-essentials-ecommerce-sites/

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How brand marketing can increase your candidate attraction efforts

If you want to secure the top talent in 2019, you need to position your company as an employer of choice As a marketing professional, you’ll be well adept at maximizing your brand in order to attract new customers. But …..

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An attempt to build a formula for creating a viral blog post

Going viral is something of a dream for us B2B content creators and marketers. You’d be lying if you deny that, plain and simple And why not? Creating original, high-quality content is a monumental task in itself, let alone marketing …..

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from Blog – Smart Insights https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/viral-blog-post-formula/

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Use smart messaging apps to enrol more university students

Recent research shows that bots can communicate better and faster than humans It seems that almost every day, pundits warn us about the dangers of implementing AI-based apps too quickly. One oft-cited Oxford University study predicted that nearly half of …..

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Call to action: The how and where of CTAs

A call to action (CTA) is just a fancy marketing term for a button that entices the user to take a desirable action, taking them further down the conversion funnel Have you ever signed up for an online subscription service …..

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from Blog – Smart Insights https://www.smartinsights.com/content-management/content-marketing-tools/using-call-to-actions/

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Understanding the impact of culture on marketing content

Understanding differences in culture can help you build more effective content to reach beyond borders You only need to travel abroad or spend time with people who don’t come from the same place as you to see the impact of …..

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Promoting your financial services with video marketing

The financial services industry is just one that has embraced the possibilities and potential of video marketing Video marketing has been a boon for numerous businesses in a slew of sectors, helping brands increase awareness, boost engagement and create greater …..

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from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-platforms/video-marketing/financial-services-video-marketing/

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Technology changing consumer behaviour is biggest marketing trend

Chart of the Week: Changing customer behaviours driven by technological developments are seen as offering the biggest opportunities and challenges to marketers The change in customer behaviour driven by technological developments is the biggest trend that marketers believe will offer …..

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7 ways to maximise the power of your internal links

Effective internal linking plays a vital role when it comes to improving user experience and SEO - here are seven ways to maximise the use of your internal links Links are what makes the web…well, a web. It’s the intrinsic …..

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How to create a user journey map

Your ultimate guide to creating a user journey map with step-by-step instructions, a template, and an example to follow Creating a user journey map has many benefits for both your users and your team. A journey map will help you …..

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from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/create-user-journey-map/

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5 Instagram marketing tips for the travel industry

Few industries are more tailor-made for Instagram or the snap-happy, tech-savvy consumers who make up its user base than the travel industry. Think about it: before we venture abroad or to a far-flung region of our own fair isle, we …..

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Facebook’s outage and Google removes 2.3bn ads – News roundup

Facebook’s latest outage affects billions, Google removed billions of ads in 2018, advertisers concerned over Brexit uncertainty, WHO calls for stricter junk food digital ad regulations, UK government seeks digital competition review and Facebook removes fake account network This week …..

The post Facebook’s outage and Google removes 2.3bn ads – News roundup appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/news-roundup-15-march-2019/

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How AI-based chat is transforming lead generation

The future is now with chatbots, so you need to consider how you can use the technology to improve lead generation In case you haven’t heard, AI’s promise isn’t based on future advances. It’s being used widely now to transform …..

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from Blog – Smart Insights https://www.smartinsights.com/lead-generation/marketing-automation/hai-based-chat-transforming-lead-generation/

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How to create a B2B digital marketing plan

How to apply our RACE Planning Framework and SOSTAC® to a B2B digital marketing plan We pride ourselves in giving you content that you can apply directly to your company – whether you’re a burgeoning start-up trying to make your …..

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from Blog – Smart Insights https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/why-you-need-a-digital-marketing-plan-for-b2b/

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Your Marketing Automation getting the job done? Here are a few tips to measure its effectiveness

Marketing automation is a godsend for digital marketers, but needs to be closely monitored, otherwise your investment may be for naught. The following metrics will help you keep tabs and get the most of your automation software If you’re a …..

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from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/your-marketing-automation-getting-job-done-here-are-few-tips-measure-effectiveness/

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How agile marketers can take a page from DevOps teams

Marketers need to become even more agile to reach their audience with the right message, at the right time and through the right channel The world of DevOps is evolving, with more and more enterprises integrating this approach into their …..

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from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/how-agile-marketers-can-take-a-page-from-devops-teams/

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5 things to consider when using marketing automation

Business owners must be careful to abide by the laws of various countries when tracking customer data online The internet has erased many international borders when it comes to commerce and interactions. However, business owners must be careful to abide …..

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from Blog – Smart Insights https://www.smartinsights.com/lead-generation/marketing-automation/using-marketing-automation/

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How to actually build relationships with your customers

When customers feel an emotional connection to a brand, the lifetime value of that customer can increase by 300% There is so much more to success in business than a profitable bottom line. Unfortunately, many marketing teams and sales departments …..

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from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/how-to-actually-build-relationships-with-your-customers/

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Social commerce trends in 2019

As well as creating demand through strong creative and large-scale reach, social media now enables consumers to instantly purchase what they see on their screens For many of us today, we’re just as likely to buy something online as in …..

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from Blog – Smart Insights https://www.smartinsights.com/ecommerce/social-commerce-trends-2019/

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Celebrating 30 years of the World Wide Web [Infographic]

Today is 30 years since the conception of the World Wide Web and three decades of social change The World Wide Web turns 30 today (March 12th), meaning it has been changing how we connect with friends, family and businesses …..

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from Blog – Smart Insights https://www.smartinsights.com/advertising/celebrating-30-years-of-the-world-wide-web-infographic/

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Incorporate progressive web apps into your social media marketing

Progressive web apps can help improve your social media marketing strategies by leveraging your brand Social media has become a focal point of everyone’s lives. You want to stop wasting your time scrolling Facebook, but it’s very addictive and pleasing. …..

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from Blog – Smart Insights https://www.smartinsights.com/social-media-marketing/social-media-optimisation/progressive-web-apps-social-media-marketing/

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Why Latent Semantic Indexing doesn’t influence your keyword research

Find out whether Latent Semantic Indexing has such an impact on your SEO and what you should do to improve your keyword research Before writing this post, I’ve noticed wide discussions on Latent Semantic Indexing (LSI) and its effect on …..

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from Blog – Smart Insights https://www.smartinsights.com/search-engine-optimisation-seo/seo-content-strategy/latent-semantic-indexing-keyword-research/

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