Chart of the Day: What are the success factors for improving sales and marketing alignment This research from the Content Marketing Institute and LinkedIn shows how the continuing popularity of content marketing in business-to-business (B2B) marketing has highlighted common flaws in …..
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from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/improving-sales-and-marketing-collaboration-with-b2b-content-marketing/
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