Wednesday, 24 October 2018

How to reach the full potential of your Customer Data Platform with product data

Unlike the name Customer Data Platform suggests, it is not “just” about customer data Marketing data is the lifeblood of modern marketing and marketers are hungry to work in a more data-driven way. This explains how a relatively new type …..

The post How to reach the full potential of your Customer Data Platform with product data appeared first on Smart Insights.



from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/how-to-reach-the-full-potential-of-your-customer-data-platform-with-product-data/

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