The Segmentation, Targeting and Positioning model

How to use Segmentation, Targeting and Positioning (STP) to develop marketing strategies Today, Segmentation, Targeting and Positioning (STP) is a familiar strategic approach in Modern Marketing. It is one of the most commonly applied marketing models in practice. In our …..

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Social Media Marketing Trends 2019

Key social media trends for 2019 that every marketer needs to keep an eye out for and include in their digital marketing strategy, based on predictions from leading industry experts Social media is ever-changing. Be it new platforms, different consumption …..

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Seven Expert Tips to Help You Better Measure the Wants and Needs of Consumers

How to get better results from your online content marketing strategy Building a profitable and successful company is no easy task. Even with a great idea/product, incredible staff to bring it to fruition, and all the drive in the world, …..

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The research essentials of SEO for e-commerce websites

Reaching the first page isn’t enough anymore, you need to place your business in the #1 position Ranking higher among a congested competition in Google is a mandatory goal for many businesses today. If you are an e-commerce business, are you …..

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6 challenges for content creators when establishing an online presence

Anything that affects the performance of content should be a content creator’s business (even if not directly) Content makes the digital world go around. It helps drive greater traffic to businesses, generate lead growth, and improve conversion rates. But content …..

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8 do’s and don’ts for mobile conversion design

Mobile experiences are now the norm Smartphones are everywhere, and they’ve grabbed our attention. Maybe even too much! Based on seeing my teenagers’ faces almost constantly buried in their screens, I’m sure mobile website usage will ramp-up much further in …..

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Easy to use CRMs for SMEs that will scale with your business

SMEs need to choose a CRM that is easy to use and will grow with their business - without additional costs A good customer relationship management system is vital. Whether you’re a large enterprise with multiple products, integrated marketing and sales …..

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Research on mobile interaction behaviour and design

Examples of how website designs must be optimized to support the way we hold and interact with smartphones Our compilation of statistics showing the growth in smartphone usage highlights the well-known need to create effective mobile experiences. With mobile minutes …..

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Essential Digital Marketing tools [Infographic]

Use our new digital marketing tools infographic to manage how you use marketing technology As marketers today, we’re fortunate to have a huge number of free and low-cost tools to give us insight about our customers, competitors and market. They …..

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Email Marketing for EVERYONE: Designing an accessible User Experience

The way you design and code the emails can either create barriers or remove them Emails are getting more and more popular with each passing day. However, it still needs work to make email marketing an inclusive place that everyone …..

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What are the biggest challenges when it comes to personalization?

Chart of the Day: Time highlighted as the biggest obstacle in the way of marketing personalization When it comes to customer experience (UX), personalization is an important part of increasing engagement. Using data to inform content and digital ads can …..

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Campaign of the Week: How Spotify showed the power of data analytics in their marketing campaign

Campaign of the Week: Spotify use their data analytics in a risky but elegant marketing campaign When it comes to data analytics and marketing campaigns, you don’t often find common ground within the B2C arena. I myself have what could be …..

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SEO and E-commerce: 5 Traffic Boosting Tips That Actually Work

How to boost traffic to your website in the short term, and keep your SEO high going forward. Search engine optimization (SEO) is a vital and ongoing consideration for any website owner. It doesn’t matter if your website is a …..

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Want people to read your newsletters? Work on your subject line

Chart of the Day: Why people aren’t reading your emails but are still subscribed to them The inbox of the average customer is a cluttered one. Every online store and brand they make a purchase from wants them to come …..

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How UX design affects your user metrics and SEO rankings

Search engines are now using data-driven factors to determine how relevant your website is to a particular search query The practice of search engine optimization (SEO) has experienced monumental changes over the course of the last 15 years. When SEO …..

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How to create awesome visual content for the finance sector

What’s the secret to successful visual content marketing for finance brands? Find out with our 8 foolproof tips. The finance world can be a tough place for a marketer. Creating inspired content that communicates brand messages, engages customers and keeps …..

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3 effective strategies for non-profits and charities

Marketing your non-profit is essential to the success of your cause and luckily, the internet offers numerous possibilities – you just need to make the most of these opportunities Non-profits and charities often have small budgets and few people to …..

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How to reach the full potential of your Customer Data Platform with product data

Unlike the name Customer Data Platform suggests, it is not “just” about customer data Marketing data is the lifeblood of modern marketing and marketers are hungry to work in a more data-driven way. This explains how a relatively new type …..

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How will blockchain disrupt the digital advertising industry?

Where is the digital advertising industry today? When the digital advertising industry broke out, many digital marketers used to rave about the fact that it’s much more transparent and traceable than traditional forms of advertising, such as radio and TV. …..

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Success factors to improve email ROI

Which activities improve the results from email marketing Time is often limited when creating emails and planning marketing automation activities, so it’s useful to focus your activities carefully in order to gain the best ROI. This new research reviews the …..

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Position tracking like a pro: Tools for small businesses and online agencies

Position tracking for small businesses made easy through SEO tools Search engine optimization (SEO): in this day and age, you’re simply not going to get anywhere without it. No matter what line of work you’re in, it’s almost a guarantee …..

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The guide to digital branding for local businesses

Whether it’s the strategic partners, customers or employees themselves, digital branding relishes the all-encompassing feeling of a digital businesses profile Digital Branding, as a term, has been coined as the cornerstone of modern marketing technique, where various digital channels and …..

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How to overcome legal marketing industry challenges

Lawyers face a tight market and a negative public perception of their profession, so how do you market in a world like that? Law firm marketing made its public debut in 1976 with a newspaper article and caused quite a …..

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Is geofencing the future of targeted marketing?

Geofencing has been gaining popularity recently when it comes to local marketing, but what is it and how useful is it really? If you’ve been working in digital marketing, and in local marketing especially, you’re bound to have come across …..

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Understanding the role of organic vs paid social media

Social media strategy and planning essentials series The social media landscape is constantly evolving. New networks rise to prominence (e.g. Snapchat), new technology increases user participation and real-time content (e.g. Periscope) and existing networks enhance their platform and product (e.g. …..

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Digital Marketing Trends for Realtors 2019

In 2018, 77% of Realtors do not have a blog Creating content is essential for marketers and thought leaders. The NAR study lists on average, 77% of realtors do not have a blog and only 13% plan to have one …..

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Is customer acquisition worthwhile on Black Friday?

Should you invest resource and budget to attract new customers on Black Friday? Acquiring a new customer is up to seven times more expensive than keeping an existing one. You’ve likely heard the stat quoted before and it should hopefully …..

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Campaign of the week: How to make a marketing campaign like a girl

Always managed to approach an important social issue perfectly within a global marketing campaign We continue our series of looking back and brand marketing campaigns that will resonate for decades to come. Next up we have Proctor & Gamble’s Always …..

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Mobile marketing trends 2019

Digital marketing trends 2019: What should you be looking to integrate in the coming year When it comes to mobile technology it is important to be ahead of the curve when adopting trends. These tech updates are often beneficial for marketers. We …..

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Six costly mistakes marketers make with social media without realizing

Discover six costly mistakes that marketers make with social media and how to fix them Despite the herculean changes to both technology and media, marketers have no choice but to build emotion-rich and customer-centric strategies to always stay on top. …..

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5 Steps to Building a Killer Digital Marketing Campaign

The steps you need to take to make sure you get the most out of your marketing campaign A digital marketing campaign is a complex undertaking, one that will require your dedication and attention, from the moment you first conceive …..

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Financing your e-commerce before the first customer – 8 budgeting tips

How to start an eCommerce (business on a budget) The eCommerce market has been growing at a tremendous rate in the last ten years. According to the data available on Statista.com, about 1.66 billion people made an online purchase in …..

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Our overreliance on data is stifling creativity in the Marketing world

While data-driven marketing is certainly an invaluable tool in any marketer’s arsenal, without any creativity, it’s just more numbers. In this article, Rik talks about the technology overload happening in the marketing community. He offers tips and tools to marketing …..

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How to write headlines that drive traffic

A headline can make or break your content A good headline drives traffic, social media shares, and even helps (indirectly) generate leads. A bad headline, on the other hand, will get overlooked. There is too much amazing content being published …..

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Blockchain makes digital marketing more transparent

What Blockchain is and how it will affect the future of digital marketing and customer data privacy What is Blockchain? Blockchain technology has been in the news for the past few years. Almost everybody in the corporate world has heard …..

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How to use keyword research to define a promotional campaign’s messaging and themes

Understand different keyword research steps and techniques to begin outlining possible campaign themes and ideas As one of the fundamental, foundational elements of effective search engine optimization (SEO), keyword research enables digital marketers to understand what consumers are looking for …..

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The success factors for content marketing in 2019

Chart of the day: New research highlights activities from the top performers Joe Pullizzi and team over at the Content Marketing Institute (CMI) have been doing a great job in tracking trends in content marketing over the years. I still think …..

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Facebook vs. Instagram advertising: which one’s better for your business?

Instagram Vs. Twitter: The better platform for your business Beginner marketers consider launching a social media campaign. Experienced marketers launch a social media campaign on Facebook. Smart marketers study all social media platforms and launch successful integrated social media campaigns on …..

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An introduction to neuromarketing

By applying neuroscience-based principles, you’ll be able to create marketing messaging and visuals that better connect with your target audience As the name suggests, neuromarketing means the application of brain-based research to the discipline of marketing in general and digital …..

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7 key ways to find new international customers using Account-Based Marketing (ABM)

Exporting is nothing new, but overseas markets continue to present opportunities for companies to grow Advances in technology, internet communications and travel, mean we understand cultures and countries better than ever; making trading outside of your domestic market one of …..

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Top ways influencers generate revenue [Infographic]

‘A trusted referral influences people more than the best broadcast message’ - Mark Zuckerberg Influencer marketing has heavily been under the spotlight in the past couple of years, with the rise of social media usage by millennials trying to promote …..

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6 Things You Need to Consider Before and After Running Your Influencer Marketing Campaign

The Complete 6-Step Guide to Running a Successful Influencer Marketing Campaign In the world of marketing, influencer marketing has been picking up a lot of steam. Influencer marketing has helped businesses increase brand awareness and even drive sales. It can …..

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Boost B2B sales on LinkedIn with inbound marketing: step-by-step guide

In this guide, I’m going to show you how to leverage inbound marketing on LinkedIn to create a steady stream of high-quality B2B leads and accelerate your sales. No scraping emails and outbound outreach. No mass-spamming. Just exact step process …..

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Customers prefer marketplace to retailers for repeat purchases

Chart of the Day: Shopping moves away from retailers after the first purchase If your company sells products that lend themselves to repeat purchases, your marketplace visibility is essential. Cars, laptops, and suits may be more one-off buys (unless you’re …..

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Sell yourself better with the perfect Marketing résumé in 2019

Pointers for the perfect marketing résumé in 2019 As a marketing expert, your job description includes selling products and services. Then writing a marketing résumé should be easy for you! You just have to sell yourself, right? It’s ironic, but many …..

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Search-friendly copywriting: How to get results

Learn how to ensure your content gets discovered Ever work on a single important article for weeks on end?  Maybe you had to interview a number of busy executives or had trouble sourcing good images for the piece? You know …..

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Subscription Box Marketing: What it takes to launch a blockbuster business

If you’ve been thinking about starting an e-commerce business, you might want to consider the subscription box market. Subscription-based mail order businesses like Ipsy, Dollar Shave Club, Blue Apron, and Birchbox have been growing by leaps and bounds According to …..

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UX, CX and CRO trends 2019: Digital Experience Management

Predictions, trends and what to look out for in UX and CRO in the year ahead More businesses than ever are running Conversion Rate Optimisation (CRO) programmes and User Experience research are going mainstream. With CRO and UX in the …..

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How AI is revolutionizing e-commerce

How AI is revolutionizing e-commerce even for small businesses If you attended any digital marketing or eCommerce conferences this year then you know that artificial intelligence is one of the hottest topics around. Speakers are talking about it, vendors are …..

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Marketing technology trends in 2019

Digital marketing trends 2019: The Martech landscape in the coming year When it comes to marketing technology it is important to be ahead of the curve when adopting trends. We are going to look at the landscape of Martech as we …..

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from Blog – Smart Insights https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/marketing-technology-trends-in-2019/

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Agile Digital Marketing Campaigns: A five-step framework

Agile digital marketing: It’s time to consider how focusing on agility can reenergize your marketing efforts. As a marketer, you are probably familiar with the traditional waterfall process. This is where your team creates monthly, quarterly, and yearly plans comprised …..

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from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/agile-digital-marketing-five-steps/

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4 ways to do effective social media reporting

Social media strategy and planning essentials -  Recommended dashboards and tools for creating social media marketing reports for different reporting periods This is part 8 of my Smart Insights 12 part social media series. In the last part we looked at …..

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from Blog – Smart Insights https://www.smartinsights.com/social-media-marketing/social-media-analytics/4-ways-effective-social-media-reporting/

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How is email marketing evaluated?

Chart of the Day: Research shows the most popular measurements and KPIs for email marketing evaluation I’ve been taking a look at the latest trends in email marketing based on the DMA Email tracker in advance of speaking at the Email …..

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from Blog – Smart Insights https://www.smartinsights.com/email-marketing/email-marketing-analytics/how-is-email-marketing-evaluated/

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10 ways NOT to use Google Analytics

Don’t fall foul of these common Google Analytics mistakes Google Analytics is a fantastically useful tool for businesses of all sizes. Rather helpfully for all the SMEs and SMBs out there, it’s also free. That means anyone can start using …..

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from Blog – Smart Insights https://www.smartinsights.com/google-analytics/google-analytics-setup/10-ways-not-use-google-analytics/

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Three reasons you need to use blogging for lead generation

Leads are often hailed as the lifeblood of a business – and while not everyone will agree with that statement, leads are clearly extremely important to the success and growth of your business. There are all kinds of ways to …..

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from Blog – Smart Insights https://www.smartinsights.com/content-management/content-marketing-strategy/three-reasons-you-need-to-use-blogging-for-lead-generation/

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Market Research 101 – Gaining insights from a Competitor Analysis

The biggest delusion you can have about your venture is “My idea is completely new, I have no competitors”. If you truly have no competitors, you probably have no market either Getting an edge over your competitors is important, and …..

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from Blog – Smart Insights https://www.smartinsights.com/marketplace-analysis/competitor-analysis/market-research-101-gaining-insights-from-a-competitor-analysis/

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Campaign of the Week: Honda really understand the power of dreams and Rube Goldbergs

Consumer brand marketing made creative by Honda We look back to 2003 and Honda were struggling to make a sustainable impact in the European markets so turned to brand marketing . They had seen a decline in sales since 1998 …..

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from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-platforms/video-marketing/campaign-of-the-week-honda-really-understand-the-power-of-dreams-and-rube-goldbergs/

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It takes five purchases for a customer to become loyal

Chart of the Day: Brand loyalty is alive, but customers have expectations Everyone wants to create brand loyalty with their customers. It means that you’ve become a go-to brand for their needs and that customers will choose your products over …..

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from Blog – Smart Insights https://www.smartinsights.com/customer-relationship-management/it-takes-five-purchases-for-a-customer-to-become-loyal/

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5 practical tips to prepare for mobile-first indexing

Is your site mobile friendly? Find out how you can prepare for Google’s mobile-first indexing It should come as no surprise Google is working toward indexing web pages primarily based on the mobile output of web pages versus desktop versions …..

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from Blog – Smart Insights https://www.smartinsights.com/search-engine-optimisation-seo/mobile-seo/5-tips-to-prepare-for-mobile-first-indexing/

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10 things you can user test on your B2B website

10 simple test ideas for your B2B website, to increase conversions and improve the user experience, through user testing User testing is the process of testing elements of a website to improve conversion, sales and revenues, as well as overall …..

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from Blog – Smart Insights https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/10-things-you-can-user-test-on-your-b2b-website/

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Search Engine Marketing (SEO and PPC) trends 2019

Learn how to optimize your search marketing tactics to outrank your competition and win traffic and leads in 2019 by the SEM experts How has 2018’s Google search algorithm updates affected your business this year? Did you know there’s been …..

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from Blog – Smart Insights https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/search-engine-marketing-seo-and-ppc-trends-2019/

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Is Your Email Marketing Ready For An AI makeover?

Are you looking for something that gives you the edge and helps take email campaign performance to the next level? So you’ve been optimizing your email programme for a while now, you’ve segmented your database, developed customer personas, and you’ve implemented …..

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from Blog – Smart Insights https://www.smartinsights.com/lead-generation/marketing-automation/is-your-email-marketing-ready-for-an-ai-makeover/

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Ecommerce Personalization Pitfalls

7 Fixes for Common Personalization Pitfalls Personalizing your site is one of the most effective ways to transform your site from a flat, static platform to a live, dynamic and responsive tool for your customers to find exactly what they …..

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from Blog – Smart Insights https://www.smartinsights.com/ecommerce/web-personalisation/ecommerce-personalization-pitfalls/

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Advanced Google Shopping Segmentation for Fashion Stores

Selling Apparel Products? Get more from your Google or Bing Shopping campaigns With apparel products predicted to exceed $500billion in sales this year, the online fashion industry continues to thrive, resulting in all-time high levels of competition. E-commerce fashion websites …..

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from Blog – Smart Insights https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-strategy/advanced-google-shopping-segmentation-for-fashion-stores/

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8 business-critical digital marketing trends for 2019

Our review showing examples of the latest innovations in digital media, technology, and data to support digital transformation We love reviewing innovation in marketing. It’s interesting to see ‘what’s hot’ and ‘what’s cool’, but to keep it practical and actionable …..

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from Blog – Smart Insights https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/business-critical-digital-marketing-trends/

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Confronting the Dark Side of Strategy

For marketers, there’s never been a more important moment to reconcile ethics and strategy If you want a room of nerdy marketers to bicker and disagree, ask them for a definition of “strategy.” If you want to make the debate …..

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from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/confronting-the-dark-side-of-strategy/

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Improving sales and marketing collaboration with B2B Content marketing

Chart of the Day: What are the success factors for improving sales and marketing alignment This research from the Content Marketing Institute and LinkedIn shows how the continuing popularity of content marketing in business-to-business (B2B) marketing has highlighted common flaws in …..

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from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/improving-sales-and-marketing-collaboration-with-b2b-content-marketing/

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Breaking down 4 major secrets to getting more website traffic

Whether you are focused on B2B or B2C efforts, generating more traffic to your website is still one of the top challenges that marketers face on a consistent basis In today’s fast-paced, continuously distracting digital age, it can seem nearly …..

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from Blog – Smart Insights https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/breaking-down-4-major-secrets-to-getting-more-website-traffic/

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Resource planning for social media

Social media strategy and planning essentials series This is part 7 of my Smart Insights 12 part social media series. In the last part we looked at aligning social media with other marketing channels; in this blog, I discuss what …..

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from Blog – Smart Insights https://www.smartinsights.com/social-media-marketing/social-media-governance/resource-planning-social-media/

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