The Must Know Digital Marketing Updates of 2017

The major updates from the 8 digital platforms that matter, that’s Google, YouTube, Facebook, Instagram, LinkedIn, Snapchat, Pinterest and Twitter

Scarcely a day goes by without a new announcement from a social network or search engine which could theoretically have some impact on digital marketing. This leads marketers to spend vast amounts of time searching for and checking the latest updates, and then trying to work out if they will mean they need to change how they conduct their marketing.

That is why we’ve done the hard work of tracking, researching and assessing the marketing implications of the 17 most important updates so far this year from the major platforms that digital marketers use to promote their business. Now you can see at a glance what changes there have been this year, and click through to an article on each change to get analysis of the implications of the change. Well be updating the table regularly throughout the year, so you can see all the most important changes in one place.

Platform	January	February	March
Google	Google starting to penalize sites using pop-ups	Google assistant now making purchases for consumers   Google to discontinue Google Site Search
AdWords	Google announces its ‘Crawl Budget’ rules	AdWords to count cross device conversions as conversions by default	Google AdWords Account-level Call extension
Facebook		Facebook mimics LinkedIn, letting users apply for jobs within Facebook Facebook makes its ad offering more transparent	Facebook algorithm counting reactions as more important than likes Facebook ad ‘stories’ like feature to Messenger, called 'Messenger Day’ Facebook video Mid-roll Ads
Twitter
LinkedIn	LinkedIn redesign simplifies site and puts focus on content
Instagram	Instagram begins to introduce ads to its new ‘Stories’ feature   Instagram rolls out Live video to all		Instagram rolling out Geo-location Stickers
Snapchat	Snapchat seeks to entice marketers to its ad platform with two new features – Deep-linking and autofill
Pinterest			Pinterest Visual Search

For more detailed information on all the significant updates from digital marketing channels, going back several years, expert members can download our digital media cheatsheet.

Download Expert Member resource – Digital Media Cheat sheet

Our Digital media cheat sheet is aimed at helping Smart Insights Expert members to keep track of the free and paid media options so that they’re not missing out on any of the latest developments..

Access the Digital Media Options Cheatsheet

from Blog – Smart Insights http://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/platform-updates/

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