This past week at Summit, we announced our upcoming next-generation tag management capability Launch which is built into the Adobe Cloud Platform. At Summit, the Launch team was in high gear with a full slate of sessions around the Adobe Cloud Platform with: a demo on main stage during the keynote presentation; a full-day user group session on CAB day; four brand new, sold-out technical labs; and numerous presentation sessions to over 600 attendees. With so many announcements coming out of Summit, there’s been some confusion around the upcoming new Launch product release. Let’s take a look at the most frequently asked questions to clear things up.
What is Launch?
Launch is the next-generation of our tag-management capability, and it’s build into the Adobe Cloud Platform. Launch enables clients to:
- Deploy client-side web products using integrations called extensions
- Consistently capture, define, manage, and share data between marketing and advertising products from other vendors and from Adobe
An advanced JavaScript delivery system that evaluates conditions and executed actions to efficiently and effectively deploy client-side libraries and products, Launch also provides a highly scalable approach to managing and building extensions together with a robust set of APIs for programmatic interaction with the Adobe Cloud Platform.
I heard Launch is already available. How do I get access?
Unfortunately, Launch is not yet available in production. The product team is just finishing up the alpha program and we’re about to start the beta program. If you’d like to be considered for participation in the beta program, please email your account team and ask them to forward your request to the beta Program Manager.
If it’s not available now, when will it be released?
The official release date for Launch is “soon”. The product team is working very hard to make Launch ready for GA as soon as possible. As we close out the alpha program and start up the beta program, we are focused on making Launch the best it can be for a production release as soon as possible.
Is this just an updated DTM?
No. Launch is an entirely new product with a new code base. The system has been re-architected from scratch using modern front end development practices and an API-first approach – everything is built on a robust set of APIs which makes the system very powerful and very flexible.
Will legacy DTM still be available?
Yes, legacy DTM (the existing production version) will be supported for the foreseeable future. Adobe will continue to fix any significant bugs and ensure consistent performance. At this time, no major feature enhancements are planned for legacy DTM.
We’re working to make the migration process from legacy DTM to Launch as easy as possible so customers can take advantage of the more than twenty new features, extensions, and APIs available with Launch.
How much will Launch cost?
There is no additional charge for Launch, it will be available for any Adobe Experience Cloud customer.
Will I have to change the embed codes in my current DTM implementation?
Good news: no, you won’t have to change your Staging or Production embed codes if you’re currently using the existing (legacy) DTM system. You can continue to work in your current DTM Company and Web Properties without worrying at all about changing those embed codes. The product team has not finalized the migration process just yet, but we’re working to make it as easy and automated as possible.
I heard there are plug-ins now. What’s that about?
Launch is built into the Adobe Cloud Platform and it’s fully extensible. Customers, Adobe Partners, agencies, and marketing or advertising technology vendors will soon be able to build Launch extensions that add new functionality or modify existing functionality. The system allows our partners and clients to build, manage, and update their own integrations. This is just one way we’re opening up the Adobe Cloud Platform so customers and partners can build products and businesses on the Platform, and so everyone can more easily connect our technology to the marketing and advertising technologies from other vendors. Over time, this will be the place for customers to install and configure all of their client-side technologies.
Those extensions sound cool, but will all third-party tools be available right away?
When Launch is released, we plan to have extensions available for all Adobe solutions and for a select group of independent vendors. The product team is already working closely with several technology partners to ensure the availability of these extensions at GA. After that initial release of Launch, we’ll work to expand the number of extensions as quickly as possible. Since extensions can be built, managed and updated by the Extension developer, vendors won’t have to wait for Adobe engineering to build them, so this should be a very rapid process going forward.
When will clients or Partners be able to build extensions?
Launch will open its virtually self-service portal that extension developers can use to build their own integrations with the Adobe Cloud Platform after general availability.
Is Launch secure enough to meet my company security standards?
Yes. Launch is SOC–2 and Gramm-Leach-Bliley Act ready. Launch also offers the capability of being self-hosted as the JavaScript libraries can be served from the customer’s own servers, or the CDN of their choice. For I.T. and security teams, this gives you the ability to run automated testing, to check the files into your own version control system, and to fully comply with any internal production migration processes, security-related or otherwise.
I have a project coming up very soon. Should I wait for Launch to, um, launch?
Customers who are already using legacy DTM, or are currently deploying DTM, should continue to do so – don’t wait. Move your projects forward using the existing legacy DTM and when you’re ready to move to Launch, we’ll have a migration process in place that’s as easy and automated as possible (no on-page embed code changes, and automated migration of Rules and Data Elements).
Which capabilities exist in legacy DTM that won’t exist in Launch?
None. All capabilities that exist in legacy DTM will be available in Launch.
Which capabilities exist in Launch that don’t exist in legacy DTM?
There are four major capabilities that Launch will offer that aren’t comparable to legacy DTM:
- Deploy non-Adobe client-side browser technologies quickly and easily
Using extensions, clients and Partners can control in-browser technologies simply in the interface, without managing custom code. - Enterprise-grade publishing
Compartmentalize and control each piece of your libraries to deploy precisely what you need, where you need it, and when you need it. - Robust approval workflows
Flexible approval workflows allow custom processes to match your existing internal approval processes. - Granular rights management
Administrators will designate which extensions users can, and can’t use. They will also control which areas within Launch are accessible to certain users.
Does Launch support single page apps and my favorite framework?
Yes, Launch has capabilities to give users and Extension developers flexibility in collecting, managing, and distributing data within single page application experiences or Ajax-heavy pages or sites. This applies regardless of your development framework preferences whether that’s Angular, React.js, Ember, Meteor, etc.
Does Launch support dynamic data layers?
Yes, Launch includes an Extension that specializes in listening for changes in dynamic data layers.
Which event types does Launch support?
Event types are available through extensions. The pre-loaded DTM Extension includes 30 built-in event types. Other extensions may add additional event types. For example, the YouTube Extension includes four video event types: play, pause, end, and time played. Through extensions, Launch can support any other browser event types or synthetic event types like specific visitor activity sequences.
Will the new Launch speed up (or slow down) my web site?
Launch is designed to deliver and run marketing and advertising technologies on your web site as efficiently as possible using today’s best practices. When used properly, Launch has proven to improve performance of web sites over alternative methods of providing similar functionality.
Which browsers will Launch support?
Browser support in the Launch client-side libraries:
- Chrome (latest)
- Safari (latest)
- Firefox (latest)
- Internet Explorer (9 and above)
- iOS 7+
- Android 4.4+
Browser support in the Launch application interface:
- Chrome (latest)
- Safari (latest)
- Firefox (latest)
- Internet Explorer (11 and above)
In Legacy DTM we supported older versions of Internet Explorer, but over the last few years, the percentage of overall web users with older, outdated browsers has dropped to a very, very small segment for our clients. Most of our clients now leverage more modern web platform features in current browsers and create better user experiences like single page applications and interactive Ajax-heavy web sites and pages. As most of our clients move to more modern approaches with their sites, they demand a solution like Launch that enables those approaches.
Does the new Launch work on native mobile apps?
Adobe continues to recommend the Mobile Services App SDK to implement data collection and delivery in a native mobile app environment. With Adobe mobile services, we’ve streamlined the process with a single SDK that works with multiple Adobe Cloud Platform solutions. Going forward, clients will see additional tag management-like functionality in the Mobile Services interface as the Launch and Mobile teams continue working closely together for more seamless Cloud Platform access and user experiences.
Hey! You didn’t answer my question?!
These are the questions we’ve received most often from customers and Partners since the Launch announcement at Summit. If you have other questions, feel free to ask away in the Adobe Community on the main Launch page located here.
Launch is just one example of where our platform is headed – more open, more integrated and as always dedicated to customer success.
The post Legacy DTM and the New Launch – A Closer First Look appeared first on Digital Marketing Blog by Adobe.
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