New Thought-Leadership Sessions Added at Adobe Summit

The Marketing Innovations track is all about inspiration. We want you to be inspired with new ways to solve problems. We want you to be inspired with innovative ways to use technology. We want you to be inspired with big ideas that will drive the future.

And, all this inspiration will be waiting for you at Adobe Summit this March 21 – 23rd in Vegas.

Explore These Featured Sessions for the Marketing Innovations Track.
This year, Adobe Summit is focused on designing and delivering better experiences for your customers. However, you deserve to have a few great experiences for yourself too. Here are a few sessions you don’t want to miss.

Shareology: How Sharing Powers the Human Economy.
Sharing is a competitive advantage. This fundamental human behavior that allows us to connect with others and to advance as a species has been central to our survival. And today, it’s central to your business. Join best-selling author and global keynote speaker Bryan Kramer as he shares insights on the art and science of sharing, including its value to your personal and corporate brands. In this thoughtful presentation, Kramer suggests a new way to deliver value in this experience-based world and prompts us to rethink how, what, why, and where we share ideas to influence our global tribe. (Wednesday March 22nd 8:30am – 9:30am — Reserve your spot.)

Redefining the Way the World Learns.^(new)
The rules of education are changing. Businesses and individuals can now improve their skills and knowledge base in a matter of hours rather than years at a university. Join Aaron Skonnard, the CEO of Pluralsight, to learn about the democratization of learning through innovative technology. You’ll learn how to build a career that you’re passionate about as well as how the new wave of learning technology is no longer confined to a classroom, an institutional schedule, or a select minority. (Tuesday March 21st 5:30pm – 6:30pm — Reserve your spot.)

How Prudential Built an Agency.
How can an in-house agency create a competitive edge for a company? Just look at Prudential. Prudential’s in-house agency was created more than 20 years ago, long before “insourcing” became a trend. Launched as an efficiency drive, the in-house team is now a full-service, integrated agency that can stand toe to toe with the best external agencies. In this fireside chat, Niharika Shah, VP and head of brand marketing and advertising at Prudential Financial, gives you an inside look at the evolution of the company’s in-house agency, the processes and types of people in place, and the resulting benefits. (Tuesday March 21st 4:00pm – 5:00pm — Reserve your spot.)

Out With the Old, in With the VR: USA Today on Immersive Storytelling
As VR (virtual reality) becomes more mainstream, USA TODAY NETWORK is exploring how to best use the medium as an immersive storytelling tool and a branded platform to bring new experiences to consumers of varied interests. Hear from CMO, Andy Yost; director of emerging technology, Niko Chauls; and SVP/head of GET Creative, Kelly Andresen as they discuss their key learnings from introducing a new medium to their audience and advertisers and how they’re moving forward on setting VR standards for the media industry. (Tuesday March 21st 2:30pm – 3:30pm — Reserve your spot.)

A Better Experience Starts With Adobe Experience Management.^(new)
In this presentation with Ryan Green, CEO and founder of Qualtrics, you’ll learn how to gain better control over your customer experience programs. Ryan will share how to get deeper insights from customers and employees through relevant research and data; and then, he’ll explain how to use that feedback to build greater brand loyalty — and all in real time. (Tuesday March 21st 4:00pm – 5:00pm — Reserve your spot.)

We’ve Made Exciting Updates to the Marketing Innovations Track.
We’re also excited to announce more updates to the Marketing Innovations track at Adobe Summit. We’ve expanded the track to include three times the number of sessions we had last year, and we’ve elevated the type of content and insights to better help companies understand and thrive in the new digital landscape.

The new Marketing Innovations track will focus on two types of inspiration — innovation of thought and innovation of action. For innovation of thought, we’re hosting a variety of speakers, best-selling authors, and thought leaders who will inspire you with big ideas, trends, and guidance on digital transformation. For innovation of action, we’re inviting a variety of brands, CMOs, and entrepreneurs who will share insights and examples of how they’re using technology to push the limits of digital marketing with their companies.

Be Inspired!
In addition to many outside experts, we also have several experts from Adobe who will provide deep insights on topics such as future digital trends, the value of design in business ROI, and the role of technology in digitally transforming your company.

The idea is to take the inspiration you find on the mainstage and make it available through a variety of topics and at times that will fit your conference schedule. The sessions in the Marketing Innovations track are available to everyone at Adobe Summit — from CEOs to practitioners. Simply visit summit.adobe.com to view our session catalog and read more details about all the sessions in our Marketing Innovations track.

Your inspiration starts now.

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