4 types of evergreen content that you need to start creating for your business

With every company keen to climb Google’s search rankings, it is easy to lose perspective by simply churning out fresh content that seizes on the zeitgeist or otherwise meets current demand It is difficult to overstate the importance of evergreen …..

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from Blog – Smart Insights https://www.smartinsights.com/content-management/evergreen-content-you-need-create/

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Creating story-driven marketing messages: Interview with Bart Visser

“Brands have realized they need to create a compelling narrative that excites, surprises and inspires consumers, potentially through ‘immersive’ experiences” Bart Visser, Director of Brand Marketing Spark Networks SE In preparation for the Brand Marketing Summit Europe, we are continuing …..

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Product reviews have big impact on shopping behaviour

Chart of the week: 30% of shoppers believe that product reviews from people like them display understanding from retailers Shoppers now want brands that connect with them in a number of different ways, offering the best experience but also showing …..

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from Blog – Smart Insights https://www.smartinsights.com/ecommerce/product-reviews-impact-online-shopping-behaviour/

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How to optimize your Google Ads conversion journey

Do you understand your ads conversion journey? As Ralph Waldo Emerson supposedly said, ‘Life is a journey, not a destination.’ When it comes to arriving at the right revenue destination for your paid media campaigns, the journey can mean everything. …..

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from Blog – Smart Insights https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-strategy/how-to-optimize-your-google-ads-conversion-journey/

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Common video marketing mistakes to avoid

Video marketing is no longer something to ‘dabble in’ if there are extra resources available. It is essential for businesses, both small and large, across all industries to have video marketing as part of their overall digital marketing strategy because …..

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Fortify an e-commerce business against potential cyber threats

Cyber attacks are becoming increasingly common, meaning that, if you’re not prepared, your e-commerce business could be at risk from more than competitors The rate at which the e-commerce business is growing in India is remarkable. According to the Indian …..

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from Blog – Smart Insights https://www.smartinsights.com/ecommerce/e-commerce-potential-cyber-threats/

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How to use traffic analytics for more hyper-targeted campaigns

When an advertisement is specially curated for a specific audience segment based on their behaviors or needs, it is going to be more effective and incur a higher conversion rate Just about every business is looking for better ways to …..

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from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/use-traffic-analytics-targeted-campaigns/

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