Is Your Marketing IP Secure?

Your marketing team works tirelessly to present fresh, creative ideas that improve customer experience and increase your bottom-line. It’s your marketing intellectual property — your great ideas, original concepts, and novel designs — that defines who you are. Going digital has helped your business soar, but as you share documents online and off, have you thought about security?

Success demands getting campaigns to market quickly, but it also involves passing mission-critical information safely and securely. Who is reading your plans for a new product launch? Who has data on your key customers, media buys, and budget? At the end of the day, is your marketing IP secure and company compliant?

With security controls in place, you can protect your documents, data, and personal information. Whether it’s password protecting a white paper before sending it, or managing digital signatures, smart security controls ensure your Marketing IP — and thereby your overall marketing experience — is protected.

A comprehensive approach to security and compliance spans not just documents, but applications too. Here are three elements that need to be in place for maximum marketing security and suggestions for applying them:

1. Secure document sharing
Controlling who has access to your most critical documents keeps information private and confidential. But you also need to prevent anyone from making changes, printing, or altering assets without your permission. Your software should allow you to create PDF documents and apply a host of security measures, including encryption, access control, and certificate signatures.

Take advantage of these features by:

• Defining a set of security tasks that your employees can apply without formal training or special tools.
• Applying passwords and permissions to control access or prevent changes to any PDF document, thereby restricting printing, copying, or altering.

2. Electronic and digital signatures
With over 7 billion mobile devices worldwide, more and more applications based in the cloud, and cyber threats at an all-time high, demand has surged for simple and secure ways to sign and manage documents — like vendor contracts and non-disclosure agreements — on smartphones and tablets. Security and compliance around digital signatures lets you know exactly who is signing.

Truly secure digital signature products will:

• Sign documents with certificate-based digital IDs from trusted service providers.
• Request signatures from others, tracking the signing process, and archiving signed documents automatically.
• Bring the end-to-end signing process into compliance with e-signature laws in the United States, the European Union and most industrialized nations worldwide.

3. True redaction
Redaction removes hidden information in metadata and other non-graphic objects on documents, protecting sensitive or confidential information. Be sure your software offers a set of redaction tools where the information you select is completely removed, not just masked, as is often the case.

With true redaction, you can:

• Permanently delete both text and graphic images in a document before you distribute it.
• Search and redact based on patterns, such as phone numbers, credit card numbers, and email addresses.

Keeping your marketing department agile enough to stay responsive to changing market demands means maintaining a digital workflow that’s safe and secure. Moving documents shouldn’t be complicated. With smart tools and digital solutions that work, Adobe Document Cloud can help you keep your most valuable assets safe and secure.

Adobe Document Cloud solutions include Adobe Sign and Acrobat DC, along with mobile and web applications, flexible APIs , and turn-key integrations. Adobe Document Cloud tools — particularly Adobe PDF — keep your most critical documents secure and compliant. Once you transform the document process, you’ll be better equipped to deliver compelling experiences, get business done faster, and compete more effectively. And, by empowering departments across your organization, you’ll increase operational efficiency, reduce risks associated with human error, and create intuitive and safe digital experiences.

Learn more about how Adobe Document Cloud can help you keep business moving while you reach your security goals.

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from Digital Marketing Blog by Adobe https://blogs.adobe.com/digitalmarketing/digital-marketing/marketing-ip-secure/

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