This week’s articles examine retailers’ continued struggles with marketing’s digital transformation, how users researching on mobile devices are likely to make same-day purchases, and the importance of digital operational excellence coupled with digital customer experience.
- Organizations Struggle with Marketing’s Digital Transformation [eMarketer]: Assigning responsibility to digital marketing-transformation initiatives and changing company cultures are challenges preventing companies from taking advantage of digital technology.
- 92pc of mobile researchers make relevant purchases within one day: Google [Mobile Commerce Daily]: Consumers doing research on their mobile devices are very likely to perform same-day purchases.
- How To Solve The Digital Dilemma [Forbes]: Digital operational excellence and digital customer experience are both important to success.
- How Coach and Marriott nabbed early-adopter status with iMessage apps [Mobile Marketer]: As two of the first brands to take advantage of the new updates in Apple’s iOS 10 release, Coach and Marriott are looking to engage even deeper with users on mobile.
- The Link Between Travel Booking and Personalized Messaging [Skift]: Three quarters of the respondents in a recent survey reported making online travel purchases based on highly relevant and personalized promotions.
- Delta captures millennial travelers’ interest via Snapchat-based scavenger hunt [Mobile Marketer]: Residents of Los Angeles can follow clues on Delta’s social media channel to hunt for themed geofilters throughout the city.
- Why travel needs to design mobile-first customer journeys [Tnooz]: Mobile devices are making it easier for companies to provide relevant information throughout each phase of the customer journey: dreaming, planning, booking, and experiencing.
- Fall 2016 Leisure Travel Expected to Soften [Hospitality Net]: Most notable are the younger generations that are planning to travel less this fall when compared with last year.
The post Point of Sale: Retail & Travel Weekly appeared first on Digital Marketing Blog by Adobe.
from Digital Marketing Blog by Adobe https://blogs.adobe.com/digitalmarketing/news-and-resources/point-sale-retail-travel-weekly-21/
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