Black Friday Index 2018: What were the key trends?

Black Friday saw a 41% uplift in sessions over the Black Friday weekend period and 59% more conversions With another Black Friday and Cyber Weekend done and dusted, we’ve crunched the numbers to uncover how retailers performed and the key trends …..

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Mobile marketing trends 2019

Digital marketing trends 2019: What should you be looking to integrate in the coming year When it comes to mobile technology it is important to be ahead of the curve when adopting trends. These tech updates are often beneficial for marketers. We …..

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Disney and Google ads, Facebook’s ‘Today In’ and junk food ads ban – News roundup

Disney is moving it’s digital brands to Google Ads, Facebook is testing ‘Today In’, Uber receives data breach fine, Australia’s SVoD subscriptions are due to outstrip Pay-TV and TfL has banned junk food advertisements The last week has seen some …..

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How to use the Product Life-cycle model

Learn how you can use the Product Life-cycle model to project changes in the perception and use of your products The Product Life-cycle (PLC) describes the stages of a product from launch to being discontinued. It is a strategy tool …..

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Six costly mistakes marketers make with social media without realizing

Discover six costly mistakes that marketers make with social media and how to fix them Despite the herculean changes to both technology and media, marketers have no choice but to build emotion-rich and customer-centric strategies to always stay on top. …..

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How do brands track the ROI of influencer marketing? [Infographic]

Influencers are considered experts in a particular field. Their thoughts and reviews about products are the holy grail Consumers are no longer paying attention to billboards when they want to know more about brands. Advertising has moved far away from …..

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Social media marketing trends 2019

Key social media trends for 2019 that every marketer needs to keep an eye out for and include in their digital marketing strategy, based on predictions from leading industry experts Social media is ever-changing. Be it new platforms, different consumption …..

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Digital Marketing Trends for Realtors 2019

In 2018, 77% of Realtors do not have a blog Creating content is essential for marketers and thought leaders. The NAR study lists on average, 77% of realtors do not have a blog and only 13% plan to have one …..

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Instagram shoppable features: A how-to guide to boost your e-commerce sales

What exactly are shoppable posts and how to get your product into the “explore” section? Instagram has transformed from your ordinary social network into a powerful marketing tool within a couple of years. Every day business owners are coming up …..

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Premium or not? How to spot the content consumers will covet

If you’re receptive to feedback and create a product that your audience really wants, you’re guaranteed to develop something worthy of the “premium” label Industry leaders like to lob around the term “premium” when describing content, but the definition of …..

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What can B2B marketers learn from behavioural economics?

How to boost business results by recognizing cognitive biases In the 1970’s two young psychologists named Daniel Kahneman and Amos Tversky pioneered a new field of study, which eventually became known as behavioural psychology. They were interested in understanding whether …..

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Mobile made up 62% of digital video views in Q2

Chart of the week: Digital video views on mobile hit an all-time high in Q2 of the year, as more people watch video content on smartphones Q2 of this year saw the percentage of digital videos viewed on a mobile …..

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3 common reasons why marketers often fail with LinkedIn Advertising

Techniques to improve your results from your LinkedIn Ads Marketers using LinkedIn’s Advertising Campaign manager often achieve poor results when testing the Ad platform for engagement and impact. Below are 3 reasons and possible solutions why marketers often fail with …..

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Your Marketing strategy depends on your clients’ opinions

Customer reviews are such a crucial part of the buying process that companies have invested a lot of money in trying to get their customers to write a review as part of their online marketing strategy Research shows that the …..

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Global social media research summary 2018

Our compilation of the latest social media statistics of consumer adoption and usage Social networks are now so well established, that there is a core ‘top 5’ social networks that don’t change much from year-to-year. But, as we’ll see in …..

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Marketing technology trends in 2019

Digital marketing trends 2019: The Martech landscape in the coming year When it comes to marketing technology it is important to be ahead of the curve when adopting trends. We are going to look at the landscape of Martech as we …..

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A data breach, viral campaign and social media shopping – News roundup

Amazon’s recent data breach, Taco Bell’s fun marketing campaign, Facebook funding new journalists, Instagram launching new shopping features and Pinterest creating new shopping tools with key US retailers The last week has seen some positive changes across social media platforms, …..

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Are vertical videos the future of your video marketing? [Infographic]

Right now, video content is slowly shifting to favor mobile devices by turning vertical As of the third quarter of 2018, 52.2% of all website traffic worldwide was generated through mobile phones, up from 50.3% in the previous year. That 2.2% shows …..

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Is customer acquisition worthwhile on Black Friday?

Should you invest resource and budget to attract new customers on Black Friday? Acquiring a new customer is up to seven times more expensive than keeping an existing one. You’ve likely heard the stat quoted before and it should hopefully …..

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Millennial consumer trends 2018

How do Millennials spend their money? When it comes to finances, Millennials tend to get a bad rap. They have a reputation for spending on consumer goods like gourmet beer and avocado toast and paying little attention to retirement plans. …..

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4 Hobbies That You Can Turn Into a Legitimate Business

Make a living doing what you love, or at least get paid to do what you would be doing anyway Far too many people have resigned themselves to the fact that their jobs aren’t enjoyable. For these people, their jobs …..

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8 business-critical digital marketing trends for 2019

Our review showing examples of the latest innovations in digital media, technology, and data to support digital transformation We love reviewing innovation in marketing. It’s interesting to see ‘what’s hot’ and ‘what’s cool’, but to keep it practical and actionable …..

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How to find and create amazing social media graphics

Social media graphics are actually very easy to create – you just a need a little inspiration, a good source of images and a handy tool to help you turn your ideas into reality If you’ve spent even a few …..

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The role you play in your own content (You’re not the star of the show)

Content marketing that converts was created to help differentiate your brand from the others and help you achieve your business objectives Have you ever found yourself trapped in a conversation where you’re talking to a self-absorbed person, almost doing a …..

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Fortune favours the brave: What can we learn from these 4 successful brand trademarks

Some of the best brands set themselves apart in their industry by coming up with creative brand names. Here’s what we can learn from them If you don’t believe that having a good name will impact your business, maybe you …..

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5 ways to utilize chatbots for a better customer experience

An opted-in, highly engaged audience that enjoys real-time service from preferred brands will set the foundation for the ROI that businesses need to see There’s no denying that chatbots drew in a lot of attention last year. The tremendous hype …..

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Digital-first cash back is most popular customer loyalty scheme

Chart of the Week: 83% of customers feel rewarded by cash back, making it the most popular type of loyalty scheme Customer loyalty is a big aim for any e-commerce brand. Not only do loyal customers mean repeat purchases, they …..

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Build social proof into your e-commerce website

Examples and tools for building in social proof for retail and travel websites We all, in varying degrees, look to others for advice and reassurance to reduce risk and uncertainty. In everyday life, as well as when online shopping. Often, …..

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The power of strategic storytelling

Present with confidence and clarity, no matter your audience Our role as marketers working across disciplines, departments and media means that we’re often required to present our plans to a range of different stakeholders. On most occasions, these may be …..

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Campaign of the Week: The magic of Disney’s marketing strategy

Brand marketing needs to be engrained into the genetics of the brand The Walt Disney Company has a long and interesting history that spans almost 100 years. It was founded by brothers Walt Disney and Roy O. Disney on October …..

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How to Manage Your Product Page Optimization for Maximum Conversion Rates

Essential CRO and SEO advice for small new e-commerce businesses In the past couple of years, we have seen a boom in e-commerce websites that have managed to sell their products without necessarily bringing something new to the table. But e-commerce …..

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Swap keywords for topics to start smashing up the SERPs

Topping the SERPS and dominating your niche is most certainly within your grasp since Google’s ever-improving ranking algorithm now makes things simpler It would be nice to sit at the top of page one for commercially valuable keywords, wouldn’t it? Imagine …..

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Social media changes and increased digital ad spend – News roundup

Facebook’s new smart speaker, LinkedIn’s re-built Pages, Twitter cracking down on “suspicious” follows, $100 billion worth of digital ad spend and the UK increasing festive ad spending in 2018 Social media platforms have made some interesting announcements over the next …..

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How to use mobile apps to grow your startup

With the significant penetration of smartphones today, it has become imperative for entrepreneurs to take advantage of mobile apps to further improve their businesses Ever since the smartphone revolution began, a lot of opportunities have opened up that can help …..

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Nearly half of content is created to generate awareness/interest

Chart of the Day: 47% of content is for top of funnel buyers Research published from the Content Marketing Institute has shown that almost half of the content created by B2B marketers is for early-stage buyers - to generate awareness and …..

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Updated guide to Facebook advertising placements [Infographic]

One of the most underrated aspects of digital advertising is ad placements. Advertisers tend to think that choosing an advertising channel is where their campaigns begin and end. Unknown to them, knowing where to place ads can help determine how …..

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Dashboard design best practices to streamline operational reporting

To execute operational reporting best practices, it is important, first, to get back to basics and remember the purpose of operational dashboards Operational dashboards help CEOs, department heads and frontline employees assess performance, spot trends and offer actionable insights based …..

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How to use Porter’s 5 Forces model

Learn how to use Porter’s 5 Forces to assess your company’s marketplace viability and learn where the power lies between you and your customers Porter’s 5 Forces is an analytical model that helps marketers and business managers look at the …..

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50 actionable ways to build links to your e-commerce store

This article covers 50 actionable methods you can implement to get quality backlinks to your site Search engines assign backlinks a lot of value when it comes to website ranking. This means, if you own an e-commerce site and wish …..

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Key principles to use rich media in emails

With so many emails being delivered each day, how do you stand out and make your email count for your subscribers? According to Radicati Group, the consumer and business emails sent and received every day will exceed 281 billion in …..

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What will local SEO look like in 2020?

Local SEO will increase in importance over the next few years, making it tougher for local businesses to make it to the top of search results The importance of local search will continue to grow with 46% of searches on …..

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Add customer experience metrics to your marketing scorecard

Digital marketers need experience-based metrics If you’ve been a digital marketer for more than a quarter, you know your key performance metrics by heart - things like Cost Per Acquisition (CPA), Marketing Qualified Leads (MQLs), Return on Ad Spend (ROAS) …..

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Why you need sales enablement to improve your sales

Sales teams need tools, resources, and knowledge if they are to perform well – and that’s what sales enablement is, in effect How do you create a sales strategy that works? How do you build a sales team that closes …..

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7 little mistakes that will cost your e-commerce business dearly

Make sure you avoid these costly e-commerce mistakes at all costs There are many ways to grow your e-commerce business. Similarly, there is a multitude of ways to kill it. If you have a well-designed site, good products, a smooth checkout process, …..

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5 statistics to inform your social media strategy

There are many factors that can affect your strategy and new research is always churning up findings that you can make use of We’ve written a lot on why you need a social media strategy and have given plenty of …..

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Is this common mistake affecting your GDPR opt-in rate?

This A/B test delivered 122% more email addresses, worth £10 million. You wouldn’t ask lawyers to design the user experience of your website. Yet in post-GDPR life, this is happening. One of our clients, a famous multinational, saw a significant …..

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Online personalized pricing probe, Instagram promoted Stories & more news

Greggs makes cheeky advertising decision, Facebook delays its political ads tool, Female voices favoured by under 35s and LinkedIn updating more of its Campaign Manager As well as numerous Christmas campaigns launching over the last week, there have been changes …..

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Instagram popularity picking up among US teens

Chart of the Day: Snapchat and Instagram dominate teens’ favourite social media platform Piper Jaffrey has released the results from its twice-annual survey of US teens into their favourite brands, websites, and social media platforms. The results show that Snapchat …..

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9 powerful multichannel marketing tips for e-commerce brands

E-commerce businesses cannot stay on one platform if they want to get ahead of the competition. This is where e-commerce multichannel marketing comes in Channel loyalty doesn’t exist; buyers check different channels before they make a purchase. Even with promos, …..

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Should you be selling on Amazon?

How to know if you should be selling on Amazon, or if a third-party seller would suit you better For businesses wishing to reach a wider market with their products, selling online can seem intimidating. Selling with an established company …..

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Unifying multitouch attribution and marketing mix modelling

MTA and MMM are powerful when used separately, but when used together, they can be transformative for marketers Modern customer journeys are long, with myriad touchpoints between initial awareness and the ultimate decision. One shopper might end up on your …..

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Brand management software: Why your business needs it

A single tool can centralize efforts, simplify complex processes, and ensure the effective utilization of data Regardless of new digital opportunities, companies still struggle with their brand development. A recent survey suggests that some of the most common brand management …..

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How to uncover & market to the companies browsing your site

How do you know who isn’t converting and how can you make the most of the data to bring them back to your site? Have you ever looked at your website analytics in real-time and watched as people entered the …..

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How addressable TV will transform the TV advertising industry

To prevent further revenue drop, linear television will have to change advertising practices completely For many years, advertising budgets were gravitating towards the Internet because only this medium could offer media buyers precise targeting and efficiency metrics for campaign analysis. …..

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The troubles of online conversion

The growing demands of the online visitor As reported by Internet Retailer, the projected online global consumer spending by 2019 will more than double the $3.551 trillion of the global spending in 2015, accounting for 12.4% of the total retail sales.  It …..

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from Blog – Smart Insights https://www.smartinsights.com/ecommerce/web-personalisation/the-troubles-of-online-conversion/

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5 ways to use user-generated content in marketing

Leverage the power of user-generated content to drive traffic and increase conversions User-generated content (UGC) has become an important part of the content marketing strategy in the current era where customers are ready to rave about your products or services …..

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Use ‘concierge selling’ to raise your e-commerce revenues

You should strive to add concierge-level service to your e-commerce website’s user experience We all want to be cared for. On a business trip to Winnipeg, Canada, Michael Scott’s character in the popular sitcom ‘The Office’ is over-the-moon excited to …..

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from Blog – Smart Insights https://www.smartinsights.com/ecommerce/ecommerce-strategy/use-concierge-selling-raise-e-commerce-revenues/

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Consumer search behaviour research

What percentage of searches are on organic vs paid results Much of the insight into how consumers search is based on Google services like Keyword Planner and Search Console. Like all analytics, these are limited to quantitative data and don’t …..

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from Blog – Smart Insights https://www.smartinsights.com/search-engine-optimisation-seo/seo-analytics/consumer-search-behaviour-research/

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Understanding Google’s evolving SERPs in 2018 and beyond

How to optimize your content for Google’s ever-changing search results Google’s search results are constantly being updated. With new features being tested and added on a regular basis, it can be hard to keep up with the rate of change. …..

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from Blog – Smart Insights https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/understanding-googles-evolving-serps-2018-beyond/

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Post-campaign analysis (PCA) – How to review a marketing campaign’s effectiveness

Five components of a winning post-campaign analysis dashboard The process of setting up, brainstorming, planning and ultimately delivering a digital campaign is an exhausting, challenging yet fun and extremely rewarding process, especially once the campaign goes live and you can …..

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The key characteristics of an effective Go-to-Market plan

Three Go-to-Market models to help you strategize, plan and deliver Business and marketing strategy is an essential component in the delivery of any successful product, service or promotional launch/campaign. We’ve written extensively at Smart Insights about the importance of defining …..

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Campaign of the Week: The most interesting ad campaign in the world

It takes guts to make your brand stand out from competitors, so be different In 2006, Dos Equis used a different ad campaign approach to selling beer. Instead of positioning their product as a must-have for getting the attention of attractive …..

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How Digital Marketing can contribute to an SME’s growth trajectory

4 Smart ways for frugal small businesses to use online marketing Competing against larger competitors in your niche or sector is difficult at the best of times. It’s not always a level playing field either. When the bigger competitor with …..

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Google sees mass walkout, Zuckerberg called on to answer fake news questions

Marketing and digital news roundup: 6 big stories from this week There’s been plenty of big stories breaking this week that affect the worlds of marketing and digital. From lighter news like Perrier adding a Snapchat filter that mirrored Kanye …..

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How Gen Z use different social media platforms

Chart of the Day: Facebook still used for group events - Instagram top for following brands Much has been made of Generation Z abandoning Facebook for the likes of Instagram and Snapchat. While Facebook has reportedly been dropping in popularity …..

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Fundamentals of building and earning backlinks for SEO

Introducing the periodic table of linking building and acquisition This article takes a look at the various levels of link building tactics commonly known throughout the SEO and digital marketing industry to address their relevance in today’s market. Backlinks remains …..

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What Is The Ideal Content Length? How It Affects SEO [Infographic]

Without a well-written and engaging content, chances of you catching the eye of your target audience are quite slim Content is the key factor when it comes to SEO, Social Media or any other digital marketing campaigns. Without a well-written …..

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