Personalization offers great opportunities for retailers to improve relevance across the customer journey Successful e-commerce marketing today requires consideration of the full customer path-to-purchase, shown below across the Smart Insights RACE planning framework. The infographic shows the vast number of …..
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from Blog – Smart Insights https://www.smartinsights.com/ecommerce/web-personalisation/how-personalization-supports-customer-lifecycle-marketing/
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