Monday, 23 July 2018

Reimagining events marketing through an ABM lens

An account-based twist to your experiential planning In the B2B marketer’s toolkit, events are pretty much stitched into the fabric. For as long as there have been buyers and sellers in a market there have been events that bring the …..

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from Blog – Smart Insights https://www.smartinsights.com/lead-generation/event-marketing/reimagining-events-marketing-through-an-abm-lens/

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