What the entertainment media landscape will look like after Disney buys Fox

Chart of the Day: How will Disney buying Fox assets effects their entertainment media? In the coming months expect to see one the biggest entertainment merger in the history of…entertainment. Walt Disney Studios Inc (Buena Vista) is the powerhouse of …..

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from Blog – Smart Insights https://www.smartinsights.com/ecommerce/merchandising/what-the-entertainment-media-landscape-will-look-like-after-disney-buys-fox/

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ROI from content possible far quicker than content marketers tell you

These are the exact steps I took to see ROI in 3 weeks, not 18 months Since Bill Gates was (arguably) the first to popularize the phrase “Content is king” in a 1996 essay, the locution has been harped on …..

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What is Programmatic Marketing?

Widely tipped to be the future of digital advertising, how is programmatic marketing defined and what are the opportunities? Programmatic marketing is seen as the future of advertising on the web, with Google targeting 60% of digital advertising budgets spent …..

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How Artificial Intelligence Marketing Works, and How B2C Brands Use it for 1-to-1 Interactions

AI, in a marketing context, is a form of optimization (designed to optimize marketing tasks, tools, and communications). It’s on the verge of transforming our roles and is spurring a revolution to our entire industry Have you ever received a …..

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from Blog – Smart Insights https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/how-artificial-intelligence-marketing-works-and-how-b2c-brands-use-it-for-1-to-1-interactions/

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Is your website ready for the affiliate traffic that’s coming?

Optimizing your website and landing page for higher conversion rates If you’ve been on the right side of the affiliate marketing trend for the last few years, then you should be seeing positive results for your efforts. You’ve got a …..

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Learn how to use spreadsheets for marketing planning and management

Spreadsheets are an essential tool for marketing from advanced calculations for budget forecasts to reviewing marketing KPIs Every marketer loves data! Whether they are numbers, feedback results or leads, this is what marketers dream about. They say knowledge is power, and …..

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What are the skills of the Perfect SEO Manager?

The top skills and attributes of an effective in-house SEO Manager To be a truly effective digital marketer in today it’s become more important than ever to develop a good range of skills and experience across a variety of different …..

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Instagram stats, trends and changes

Chart of the day: The latest Instagram stats, trends and changes Staying up-to-date with the latest Instagram stats, trends and changes help smart marketers devise and implement relevant strategies to drive business growth and build brand awareness. Instagram is a …..

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Choosing the best web hosting services

Most businesses owners understand the significance of having superb content for their company websites, but when it comes to web hosting, they either fail to take it seriously or they are just blank My last article for Smart Insights covered …..

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B2B marketers’ AI expectations 2018

Chart of the Day: What do Marketers want from AI? AI and Machine Learning is not just for the biggest of companies with a large budget - yet many SMEs still think so. There are various ways of adding AI …..

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#MarketingMinds: Interview with Tom Chapman from CandidSky

The #MarketingMinds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses. Marketing Mind: Tom Chapman I work as a publishing specialist for CandidSky and it’s my job to lead off-site campaigns …..

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How SMEs and new businesses can conquer search in 2018

Have you ever been questioned on how you can drive more organic traffic to your website? Or been asked to provide KPIs for what you can achieve with SEO efforts in the next 6-12months? Haven’t we all. But before we …..

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How to improve social media lead generation for your B2B business

Here are some of the most effective strategies for social media lead generation for B2B businesses… When most think of social media lead generation for B2B businesses, they think LinkedIn. However, as great as LinkedIn is at B2B lead generation, …..

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Facebook is still great (for old people)

Chart of the Day: Young people are leaving Facebook and Twitter behind in favour of Snapchat and Instagram Bo Burnham is an American comedian about to release his first film, Eighth Grade, about an eighth-grader called Kayla finishing up her …..

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Using Social Media to Boost In-Store Sales [Infographic]

Boost in-store sales with social media. Infographic illustrating the many ways in which retailers can integrate their social presence with the in-store experience. The topic of omnichannel marketing seems to be on the lips of most retailers these days. In …..

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Add Some Serious Smarts to your E-commerce Merchandising

“Work smarter, not harder” - that’s always been my mantra (but ironically, only said after I end up doing a helluva lot of hard work!) When it comes to e-commerce merchandising, we now have the technology and tactics we could …..

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The most important marketing skills?

Chart of the day: New research highlights the top marketing skills for career progression This research is from a report which is a collaboration between Smart Insights and The IDM. Its goal was to help marketers understand the skills needed to improve …..

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Paid and organic search and social digital marketing benchmarks Q2 2018

The average CPC paid by Google search advertisers for keywords that included their own brand name rose 30% Y/Y in Q2 2018 whilst desktop organic search visits fell 5% Benchmarking company performance against goals and competitors is vital in understanding your …..

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from Blog – Smart Insights https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/paid-and-organic-search-and-social-digital-marketing-benchmarks-q2-2018/

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How AI is changing the role of the marketer in 2018

Managing the changes brought about by AI applications is the next big challenge for marketers Artificial intelligence applications are already becoming a mainstay within marketing teams across the globe. With pickup levels of AI marketing initiatives already much higher than …..

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10 reasons you need a digital marketing strategy in 2018

If you want to develop a strategy, where do you start? Well, it can be summarised in two or three sides of A4 in a table linking strategies to SMART objectives and KPIs to make sure you’re on track…

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How, where and when to offer online chat

Learn the value of chat interactions for your business Here’s the first thing to know about chat, and online communication in general: direct, real-time human interaction improves brand engagement. Granted, people who know the exact product or service they want …..

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Why you need a digital marketing plan for the B2B packaging industry

Long-form digital plan for senior managers - apply our digital marketing plans to help you to set attainable targets for your marketing activities We pride ourselves in giving you content that you can apply directly to your company – whether …..

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Reimagining events marketing through an ABM lens

An account-based twist to your experiential planning In the B2B marketer’s toolkit, events are pretty much stitched into the fabric. For as long as there have been buyers and sellers in a market there have been events that bring the …..

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Top 25 YouTube channels by Subscribers [Jul 2018]

Chart of the Day: The top 25 YouTube channels according to their number of channel subscribers With almost one-third of the entire internet using YouTube and the platform predicted to grow a further 6.6% in 2019 compared to this year, …..

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4 best strategies to grow your SaaS business

Find out the most effective steps that will help you grow your company and generate leads With software development setting records every year, it is easy to see why SaaS presents a lucrative opportunity for entrepreneurs. But like in every …..

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How much do marketers trust artificial intelligence?

Chart of the Day: Brands and Agencies Struggle to Trust AI with Budget Allocation Business success demands a balanced approach when it comes to decision making – objective analysis and subjective experience. Artificial intelligence (AI) is one of the hottest …..

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Customer experience research statistics 2018

“Consumers have never been so hard to please and marketers have never had as many opportunities to please them”, Senior Vice President for Google Ads, Sridhar Ramaswamy Forrester defines customer experience as, “How customers perceive their interactions with your company”. …..

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Are you a T-Shaped Marketer?

5 Reasons to consider a life as a T-Shaped Marketer There has been much talk within digital marketing of the necessity for Marketers to broaden their skill-sets and to embrace and learn the wide range of digital channels (40 in …..

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Creative ways of promoting your blog

Every blogger wants one thing more than anything: more traffic In order to increase your traffic and keep growing, you need to get creative and you need to leverage a lot of different platforms and channels. There is a lot …..

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The latest 2018 paid search benchmarks

Chart of the Day: How do your Adwords campaigns compare? Do you know what a top-performing AdWords campaign looks like? The new Paid Search Benchmark 2018 report by Adthena is a useful compilation of ad spend and performance, cost and competition …..

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#MarketingMinds: Interview with Stacey Bird from Little Switch

The #MarketingMinds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses. Marketing Mind: Stacey Bird I’m Stacey. I created my own brand called Little Switch. I am a content marketer working freelance …..

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A really effective call to action in 3 easy steps

3 Keys to creating a really effective call to action The call to action, or CTA, is the darling of the digital scene, a must-have for marketers in every webpage or piece of content. But don’t be distracted by their …..

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Free online courses to improve your digital marketing skills

Improve your skills to become a ’T-shaped Marketer’ via these free online courses and tutorials When we look at where to focus our free blog content at Smart Insights, our main aim or filter we use is that the content …..

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Why do people use social media?

Chart of the Day: The Role Various Types of Media Play in People’s Lives in 2018 we have a plethora of online media types at our disposal. The way in which people use these types of media is varied for different …..

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Creating a B2B Digital Marketing Plan for 2018 [infographic]

Don’t get left behind with your Digital Marketing Strategy, follow these 7 Steps to Brilliant B2B Marketing! Many Business-to-business (B2B) companies are already successfully getting great results using digital marketing tactics like SEO, PPC, landing page creation, social media and …..

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Campaign of the week: P&G and The Olympics Thank You, Mom

In 2010 Procter & Gamble Co brought it home with their Thank You, M0m campaign Procter & Gamble Co.’s “Thank You, Mom" campaign is the first of our new series of pieces celebrating the most influential campaigns, both past and …..

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How to make an impact in your first 100 days in a new job

7 strategies, tactics and tips to stand out Starting a new job can be tough. Not only do you have to contend with the technical side of your role but also your new employer’s culture, politics, processes and people. It …..

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The incredible shrinking organic SERPs

Chart of the Day: How Google’s featured snippets are reducing the number of traditional organic links Organic search traffic remains one of the most effective methods of customer acquisition. So, it’s as important as ever to be on top of the …..

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5 Ways for New Businesses to Create a Stellar and Enduring Brand

Branding is indispensable for businesses, big or small, new or old Branding defines a business’s identity; it is how a business presents itself to the world. But branding is much more than fancy logos and catchy taglines – it captures …..

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Is being different worth the risk in social media customer service?

Is there a place for snarky comments when responding to customers on social media? In a recent report, by Sprout Social, it was found that brand personality on social media affects consumer purchase decisions. Respondents said they wanted more honest, …..

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The benefits of using a Customer Data Platform CDP

A Customer Data Platform looks to fulfill that age-old promise of centralizing all the customer data, and it is looking good Marketers know that data management is the key to data-driven marketing. Traditional methods for trying to bring customer data …..

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Campaign of the week: Netflix video marketing highlights its brand diversity

Netflix’s PR strategy is shown perfectly in “A great day in Harlem” video marketing campaign On June 28th Netflix released the unannounced video marketing campaign entitled, “A great day in Hollywood”. It comes off the back of the noted and …..

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72 statistics to understand SEO in 2018 [Infographic]

SEO made simple: A quick look What once was an esoteric and often misunderstood matter, quickly is becoming a mainstream practice that is deeply embedded in proper web design and good content strategy. No longer is search engine optimization a …..

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Create a killer online brand experience

6 Keys to building a better online brand experience for your customers. Online brand experience and customer experience is a widely discussed topic amongst brand managers and marketers, and for good reason — customers who have a better brand experience …..

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#MarketingMinds: Interview with Hanna Cevik from Reason

The #MarketingMinds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses. Marketing Mind: Hanna Cevik I’m Hanna, I’ve been a Marketing Manager for 10 years, working in the third sector, the …..

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Practice your e-commerce merchandising more perfectly

Legendary American football coach Vince Lombardi said it best: ‘Practice does not make perfect. Only perfect practice makes perfect.’ If you’re running around like crazy - doing redesigns, running split tests, and adding new technologies - but don’t know the best …..

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Ecommerce strategies to uniquely position your business

Ecommerce strategies that will set your business apart from competitors Traditional retail is dead. Or perhaps it is experiencing a slow death due to the rise of the Ecommerce industry. Many experts will say that the retail apocalypse has been …..

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Most popular social networks worldwide 2018

Chart of the day: The most popular social media networks globally Social media is a pain in my back-side. I personally have a love/hate relationship with it but it’s undeniable that there are elements to it, that has helped humanity. …..

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Google Marketing Live: Smart Campaigns, Automated ads and Machine Learning

Is Google’s AI and Machine Learning intelligent enough to deliver Smart Campaigns that gain results? Did you manage to watch Google’s Marketing Live Keynote speech? The Smart Insights office had some mixed opinions about Google’s “new products” and whether or not, …..

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Mobile Marketing Statistics compilation

Statistics on consumer mobile usage and adoption to inform your mobile marketing strategy mobile site design and app development “Mobile to overtake fixed Internet access by 2014" was the huge headline summarising the bold prediction from 2008 by Mary Meeker, an …..

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The ABCDs of developing stand-out video creative on YouTube

Guidelines for great creative from the world’s largest video sharing site At a time when it’s never been more difficult to cut through the clutter and resonate with your target audience, it’s crucial that marketers master the skill of developing …..

The post The ABCDs of developing stand-out video creative on YouTube appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/social-media-marketing/youtube-marketing/the-abcds-of-developing-stand-out-video-creative-on-youtube/

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Customer Experience Audit – find the issues that are hurting your conversions

You have holes in your funnel to fill - here is how  you can fix them A lot of marketing attention these days is given to acquiring website traffic - organic, paid and social - and many companies and agencies …..

The post Customer Experience Audit – find the issues that are hurting your conversions appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/user-experience/customer-experience-management-cxm/3-ways-to-expose-the-customer-experience-issues-that-are-hurting-your-conversions/

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3 reasons why Marketing Automation Strategy will need an AI-bot

Marketing automation industry is currently valued at $1.65 billion, and the majority credit for this jump in value goes to the introduction of AI in marketing automation; more-so the AI-enabled chatbots that are taking marketing automation industry by storm Here …..

The post 3 reasons why Marketing Automation Strategy will need an AI-bot appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/lead-generation/marketing-automation/3-reasons-why-marketing-automation-strategy-will-need-an-ai-bot/

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Four steps to developing a big idea for your campaign [belVita Case Study]

The creation of a ‘big idea’ is a fundamental part in the development of a digital marketing campaign Without a clear, impactful and differentiated concept, there is substantially less chance a campaign will pierce through the noise and generate the …..

The post Four steps to developing a big idea for your campaign [belVita Case Study] appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/traffic-building-strategy/campaign-planning/four-steps-developing-big-idea-campaign/

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Infographic: Your Digital Career Opportunities

A digital marketing team management tool to help marketers of any level make long-term professional development plans Whether you are looking to plan your future career or are managing a team, it’s worth having an idea of the latest career …..

The post Infographic: Your Digital Career Opportunities appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/managing-digital-marketing/personal-career-development/infographic-your-digital-career-opportunities/

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6 important questions about social media automation

6 questions your boss will ask about social media automation (and how to win them over) Engagement is the name of the game in running a successful social media campaign. Customers are 20-40% more likely to spend money on products …..

The post 6 important questions about social media automation appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/social-media-marketing/social-media-strategy/7-important-questions-social-media-automation/

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Marketing Minds: Interview with Sharlene Lopez from EyeCatcherMC

The Marketing Minds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses. Marketing Mind: Sharlene Lopez I am the founder of a branding agency that supports health tech startups define their …..

The post Marketing Minds: Interview with Sharlene Lopez from EyeCatcherMC appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/marketing-minds-interview-with-sharlene-lopez-eyecatchermc/

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The marketers’ guide to programmatic marketing media buying

How programmatic marketing can help you target specific demographics Over the last five years, the way advertisers have bought media and the way publishers have sold it has changed significantly. Influenced by technology, sophisticated platforms, and automated processes, advertisers have …..

The post The marketers’ guide to programmatic marketing media buying appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/marketers-guide-programmatic-marketing-media-buying/

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Consumer behaviour and retail trends 2018

“Almost all members of Generation Z prefer to shop in bricks-and-mortar stores” - IBM & National Retail Federation Online sales continue to grow in importance, as shown by our compilation of ecommerce growth trends. But for many businesses, the days …..

The post Consumer behaviour and retail trends 2018 appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/consumer-behaviour-retail-trends/

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How can you innovate your email marketing strategy?

Chart of the day: Email marketing tips to innovate your strategy When it comes to email marketing, there’s always some discussion about its relevance as a digital marketing channel, in the fast-paced world of instant messaging and social media. However, …..

The post How can you innovate your email marketing strategy? appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/email-marketing/behavioural-email-marketing/innovate-your-email-marketing-strategy/

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Case Study: Ephemeral content on Instagram

Ephemeral content is not just a buzzworthy trend but also an actionable marketing tool that helps to reach your potential audience in a genuine way. In this article, I discuss 7 proven reasons why ephemeral content is important for your …..

The post Case Study: Ephemeral content on Instagram appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/social-media-marketing/instagram-marketing/ephemeral-content-instagram/

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Have you got an online brand protection strategy?

It doesn’t matter if your product is tangible or not. You’ve got to protect your brand or wave goodbye to your good reputation One minute you’re loved by consumers, the next… a social pariah. What happened? Failing to listen to …..

The post Have you got an online brand protection strategy? appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/online-pr/reputation-management-online-pr/have-you-got-an-online-brand-protection-strategy/

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What the perfect LinkedIn post looks like

Chart of the Day: Long-form LinkedIn Posts Drive Greater Engagement For many social media platforms, brevity means business. Twitter has based its entire business model on this (though slackened somewhat when they raised their character limit from 140 to 280 …..

The post What the perfect LinkedIn post looks like appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/social-media-marketing/linkedin-marketing/perfect-linkedin-post/

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What is your biggest skills gap?

Take our short poll to share which skill you need to improve most within the year This month we’re focusing our content on Digital Marketing skills and careers development. As a marketing advice site, we’re always creating new resources to …..

The post What is your biggest skills gap? appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/managing-digital-marketing/personal-career-development/what-is-your-biggest-skills-gap/

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Simple ways to measure success of influencer marketing campaigns

In the past couple of years, the popularity of influencer marketing has seen a meteoric rise You can expect this trend to continue. In fact, in a study by Tomoson, influencer marketing was rated as the fastest-growing online customer-acquisition channel, …..

The post Simple ways to measure success of influencer marketing campaigns appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/online-pr/influencer-marketing/measure-success-influencer-marketing-campaigns/

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How to fix the holes in your Google Analytics conversion tracking

Learn how to accurately track and attribute performance to ensure your channels and campaigns are getting the credit they deserve Everyone can agree that tracking the success of your digital marketing activity and website is important, but exactly how you do …..

The post How to fix the holes in your Google Analytics conversion tracking appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/google-analytics/optimisation-google-analytics/how-to-fix-the-holes-in-your-google-analytics-conversion-tracking/

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The Digital Marketing Skills gap in 2018

Chart of the Day: A summary of the state of digital marketing skills I thought this infographic from General Assembly was useful for showing specific skills gaps since it isn’t based on a survey, rather it is based on a test …..

The post The Digital Marketing Skills gap in 2018 appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/managing-digital-marketing/personal-career-development/the-digital-marketing-skills-gap-2/

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Introducing IGTV – A Yellow Brick Road ,or Cul-de-sac?

One of the latest additions to the video content propagator mix is Instagram’s Facebook-backed IGTV Have you heard Sara Bareille’s ‘Live in Atlanta’ version of Yellow Brick Road?  You only really get the full audio-visual performance experience by watching YouTube …..

The post Introducing IGTV – A Yellow Brick Road ,or Cul-de-sac? appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/social-media-marketing/instagram-marketing/introducing-igtv-a-yellow-brick-road-or-cul-de-sac/

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How to build an account-based marketing (ABM) target list

Practical guidance on putting together an account list that gets results ABM starts with a clear picture of who to target. Sounds simple enough. But with account-based marketing (ABM) being such a new thing for so many marketers, getting the …..

The post How to build an account-based marketing (ABM) target list appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/build-amb-target-list/

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Content marketing audit essentials

Top tips for making a quick but effective content audit One of the common themes I continually revisit in my work and writing is the proliferation and abundance of content. For brands looking to use content, and content marketing more …..

The post Content marketing audit essentials appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/content-management/managing-content-marketing/content-marketing-audit-essentials/

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Comparison of Google clickthrough rates by position – Chart of the Day

Clickthrough research data reveals the importance of 1st, 2nd or 3rd position in Google You often hear company owners saying “I want to rank top” for their target keywords. Although this may be an unrealistic hope, they’re right to say …..

The post Comparison of Google clickthrough rates by position – Chart of the Day appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/search-engine-optimisation-seo/seo-analytics/comparison-of-google-clickthrough-rates-by-position/

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