6 ways marketers are misusing CRM data and how to improve it

From productivity and revenue to a deeper understanding of customer behavior, businesses are living and dying by their CRM data The need for that data is growing, too. CRM as an industry is expected to boom to over $40 billion …..

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Can I use Predictive Analytics to predict the World Cup winner?

Predictive Analytics is the future of marketing Okay, so that title might be a tad misleading. Especially when you consider my knowledge of football is on a par with my knowledge of forensic mineralogy (a rock is a rock, right?). …..

The post Can I use Predictive Analytics to predict the World Cup winner? appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/customer-engagement/customer-engagement-analytics/predictive-analytics-world-cup-winner/

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Marketing Minds: Interview with Lesley Bambridge from We Mean Business London

The Marketing Minds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses. Marketing Mind: Lesley Bambridge I’m Lesley, founder of We Mean Business London, we make big brand marketing accessible for …..

The post Marketing Minds: Interview with Lesley Bambridge from We Mean Business London appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/agency-marketing/marketing-minds-lesley-bambridge-we-mean-business-london/

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How to structure a product launch campaign

How to plan your product launch using the RACE planning framework You are working during one of the most entrepreneurial eras in history. Thanks to digital media, launching a product to a global audience has never been so manageable. Equally, …..

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from Blog – Smart Insights https://www.smartinsights.com/traffic-building-strategy/campaign-planning/structure-product-launch-campaign/

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Has GDPR shut the door to consumers in the EU?

The introduction of GDPR may have temporarily isolated the EU customer base Another day, another GDPR post. This is not to be taken as tongue in cheek, it is the result of a grand change in the laws that govern …..

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Maximising desktop to mobile site migration

[Chart of the day] Making the best out of your desktop to mobile site migration Site migration is a big part of the current landscape of business online as users continue to increase mobile usage. In the rush to embrace …..

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from Blog – Smart Insights https://www.smartinsights.com/mobile-marketing/mobile-design/maximising-desktop-to-mobile-site-migration/

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Facebook advertising predictions

Facebook advertising predictions and Facebook advertising are one and the same: always evolving. With that in mind, as an advertiser, it’s crucial to stay up-to-date with the exciting opportunities available to market your product and brand, on the world’s biggest social platform. …..

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from Blog – Smart Insights https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/facebook-advertising-predictions-2018/

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Global Email Marketing and Marketing Automation ROI benchmarks 2018

See the latest email marketing and automation statistics to help benchmark your current performance and plan improvements We’ve recently updated our State of email marketing report, Email Marketing and Marketing Automation Excellence report 2018, in partnership with GetResponse. This year’s …..

The post Global Email Marketing and Marketing Automation ROI benchmarks 2018 appeared first on Smart Insights.

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Ecommerce Funnel conversion rates

Chart of the Day: Average Product Page View, Add-to-cart and conversion to sale rates for eretailers In our compilation of average ecommerce conversion rates we compare different sources, showing the challenge of converting retail site visitors to add-to-basket sessions and sale. …..

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from Blog – Smart Insights https://www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-funnel-conversion-rates/

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The Psychology of Urgency: 9 Ways to Drive Conversions

Using urgency as a tool to drive conversions Successful marketing strategies focus on changing the way target audiences behave. To do this well, marketers need to understand how people think. It’s no wonder, then, that the most effective marketing principles have …..

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from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/psychology-urgency-9-ways-drive-conversions/

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How SMEs and new websites can improve their SEO

Have you ever been questioned on how you can drive more organic traffic to your website? Or been asked to provide KPIs for what you can achieve with SEO efforts in the next 6-12months? Haven’t we all. But before we …..

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5 ways to add smarts to your ecommerce website

You can add smarts to your experience in one of two main ways: either by adding human intelligence - and with it, a dose of empathy or by adding an automated form of intelligence ‘Work smarter, not harder’ has always …..

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The highest ranking digital marketing channels for measuring ROI

[Chart of the day] What are the most important marketing channels for CMOs’ and the best digital channels for measuring ROI? When it comes to online vs. offline marketing for generating revenue and increasing sales, the most important media channels …..

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from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-platforms/important-marketing-channels-measure-roi/

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Three top takeaways from the 2018 Nottingham Digital Summit

Our round-up from the inaugural digital event Last week I attended the very first Nottingham Digital Summit, conceived, managed and led by local agency Hallam to champion digital excellence in the city of Nottingham. The event included an interesting mix …..

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The Importance of brand storytelling

Both brands and consumers are stories in progress - such stories not only simplify what could otherwise be complex facts; they unite everyone in a commonly recognized purpose Storytelling is as old as gathering beneath the evening skies around a campfire …..

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Personal ad reads help double the podcast advertising market

Chart of the Day: Podcast Advertising Market Sees 117% Year-on-Year Growth Podcasts are a fantastic way for companies to regularly generate digestible content and stay at the forefront of their customers’ minds. The impact of podcasts is certainly being felt …..

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Top ways influencers generate revenue [Infographic]

‘A trusted referral influences people more than the best broadcast message’ - Mark Zuckerberg Influencer marketing has heavily been under the spotlight in the past couple of years, with the rise of social media usage by millennials trying to promote …..

The post Top ways influencers generate revenue [Infographic] appeared first on Smart Insights.

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What is the awareness of the World Cup 2018 Sponsors

Chart of the day: Awareness of FIFA World Cup 2018 named partners and sponsors With the World Cup fully underway there is no doubt that it is amongst the largest platforms for brands to present themselves. The final of 2014 alone …..

The post What is the awareness of the World Cup 2018 Sponsors appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/advertising/awareness-world-cup-2018-sponsors/

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Marketing Minds: Interview with Melanie Palmer from Exo Investing

The Marketing Minds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses. Marketing Mind: Melanie Palmer I work at Exo Investing, as the Head of Growth. Exo is a new digital …..

The post Marketing Minds: Interview with Melanie Palmer from Exo Investing appeared first on Smart Insights.

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5 essential automated email campaigns for lead nurture strategies

Send the right message, to the right person, at the right time: Automating your campaigns Automated campaigns are the backbone of a successful email marketing strategy; campaigns that are set up within your email system and send automatically based on …..

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SEO video marketing: Defining your video marketing strategy

Five practical steps to improve your video SEO and align objectives with strategy and tactics Video is becoming an increasingly important element in the modern content marketer’s toolkit. When we consider that YouTube alone is the world’s second largest search …..

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B2B buyer journey and content preferences 2018

“Buyers are becoming more discerning and selective in the content they decide to consume” As B2B purchases become more complex, it’s important to take a look at some of the latest B2B buyer trends in the market. Buyers are becoming …..

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5 Digital advertising trends that will skyrocket In 2018

Digital advertising trends have shifted from desktop to mobile in recent years. This mobile-first approach is quickly taking over as the preferred method for digital advertising and is on the cusp of being the most focused on medium for ad …..

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How to drive your ecommerce sale with desktop push notifications

Successful business communication entails tailoring messages to different types of audiences Not so long ago, digital marketers and influencers used to make bold statements such as Email marketing is the best communication channel and shall continue to dominate for eternity. …..

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The latest 2018 paid search benchmarks

Chart of the Day: How do your Adwords campaigns compare? Do you know what a top-performing AdWords campaign looks like? The new Paid Search Benchmark 2018 report by Adthena is a useful compilation of ad spend and performance, cost and competition …..

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from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/the-latest-2018-paid-search-benchmarks/

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8 reasons why email is king

Email is a marketing channel that has evolved over the years, smartly adopting new technology and adapting to demands of the changing times Emails have been in place for around four decades now. It is a remarkably cost-effective way to …..

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How correct PR around data privacy can benefit your marketing strategy

Marketing strategy can use privacy as a strength, not a weakness There has been a lot of controversy about data and privacy for businesses and consumers alike in 2018.This has been highlighted by the introduction of GDPR in the EU …..

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B2B Mobile Buyer Behaviour research

Chart of the Day: Statistics exploding the myths that mobile marketing is less important in B2B sectors We have documented the ongoing growth of mobile adoption in our mobile statistics compilation. Yet most of our stats are based on consumer surveys and panels. It’s …..

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from Blog – Smart Insights https://www.smartinsights.com/b2b-digital-marketing/b2b-mobile-buyer-behaviour-research/

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Marketing team job roles to optimize productivity

What skills should each of your employees have? Create the marketing dream team with the right skills, knowledge and employee enthusiasm We have recently updated our Digital Marketing Job Descriptions and Roles guide to help businesses of all sizes recruit …..

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Are you a T-Shaped Marketer?

5 Reasons to consider a life as a T-Shaped Marketer There has been much talk within digital marketing of the necessity for Marketers to broaden their skill-sets and to embrace and learn the wide range of digital channels (40 in …..

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Marketing to the Pink Pound (Dorothy Dollar)

An introduction to the LGBT market, cautions, and advertising examples LGBT, you might ask? LGBT is the acronym for the Lesbian, Gay, Bisexual and Transgender community—you may also use LGBT+ to be inclusive of additional members of this group. With …..

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from Blog – Smart Insights https://www.smartinsights.com/internet-advertising/marketing-to-the-pink-pound-dorothy-dollar/

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Social Media Image Sizes 2018 [Infographic]

Ever found yourself stuck in a dilemma while posting images on social media? A crisp shot posted on Facebook may appear to be of a terrible quality on Twitter, and that’s just two of the many different social channels out …..

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Content Marketing Analytics – How to identify successful blog posts

What makes a successful blog? If you think the answer is number of views, you may or may not be right Some blogs are there to convert, others to promote awareness and some are there to encourage conversation. Regardless of …..

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Marketing Minds: Interview with David Vallance

The Marketing Minds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses. Marketing Mind: David Vallance I’m the Head of Content at a car leasing startup called LeaseFetcher, where I manage …..

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A Guide to Effective SEO Tactics to Improve Ranking

Here are some SEO Tactics that will be sure to help improve your ranking Broadly, SEO is any activity that helps you improve your ranking on search engines such as Google, Bing, and others. With 3.9 billion internet users and …..

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Do you have a business blog? Here’s why you REALLY need a strategy

Many marketers and businesses don’t really put together a detailed strategy to outline their blogging objectives Content marketing is well-known as one of the most effective forms of business promotion; and out of all content marketing tactics, blogging is arguably …..

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The age of video marketing: How to become a better YouTube marketer

Are you using YouTube to market your business? As one of the biggest search engines in the world and the second biggest website in the world, it’s definitely the place to be. A YouTube channel can help you reach a …..

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Essential Competitor Analysis Tools

9 Tools You Can Use to Spy on Your Competitors Businesses that focus on their target audiences, ideal buyer personas and customer pain points are ahead of the marketing game. But they’re still missing a crucial step to success. Failing …..

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7 risks you need to know when launching your ecommerce business in 2018

Those in ecommerce industry tend to consider benchmarks, budgets, and trends to streamline their businesses. Unfortunately, they ignore risks Every year, around this time, Shopygen publish a post on important risks that cannot be ignored by our readers’ businesses and …..

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Is your data being used to fight the wrong fight?

Chart of the day: Facebook Users’ Privacy Concerns In the wake of global data disasters, such as the Cambridge Analytica scandal, where an individual’s online privacy has fallen at risk of being misrepresented and misused for falsely priming political agenda …..

The post Is your data being used to fight the wrong fight? appeared first on Smart Insights.

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Hiring top talent for your agency: Millennials

Millennials (or Generation Y) are people born between the early 1980s to the early 2000s. Statistics show that in the near-future, millennials will make up most of the workplace. In fact, these young people are the largest generation in the …..

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from Blog – Smart Insights https://www.smartinsights.com/agency-marketing/growing-a-marketing-agency/hiring-top-talent-digital-marketing-agency-recruitment/

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Storytelling is the future of Content Marketing strategy in 2018

How National Geographic engage 350 million combined global followers via storytelling content marketing on social media Personally, I follow National Geographic across all social platforms - preferring the visual platforms like Instagram, Pinterest, and Facebook - and for many years …..

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from Blog – Smart Insights https://www.smartinsights.com/content-management/content-marketing-strategy/storytelling-content-marketing-strategy/

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Top Ecommerce merchandising tactics

Chart of the Day: Which are the most popular merchandising techniques used by online retailers? Best practices for creating effective user experiences for Ecommerce sites are often discussed along with how to improve experiences through conversion rate optimization. However, it’s less …..

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from Blog – Smart Insights https://www.smartinsights.com/ecommerce/merchandising/top-ecommerce-merchandising-tactics/

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4 biggest AI roadblocks facing today’s marketing departments

Over half of the leading marketing teams report they are using AI in some way, and 57% of teams believe that AI is necessary to support their strategies and sales goals It’s no surprise that AI technology is all the …..

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First Things First: Know The Essentials of E-Commerce Merchandising

Sales guru Jim Rohn aptly said: ‘Success is neither magical nor mysterious; it’s the natural consequence of consistently applying the fundamentals.’ I agree wholeheartedly. In order to sell better online you need to know the fundamentals, or essentials, of persuasive …..

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Quick-fire social media checklist

An outline of creative best practices across YouTube, Facebook and Twitter The social media landscape may be constantly changing but one element remains consistent: content is king. However whilst content itself may be an essential component of any social media …..

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How voice search is rocking the foundations of digital marketing

What will voice search do to the landscape of digital marketing? The internet has carved out its place in society as one of the most important things in day to day life. You could argue that it is the most …..

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Save rankings with link reclamation

How link reclamation is the best way to save SEO rankings Link building is one of the most talked-about subjects in SEO and digital marketing. As a search term, it’s maintained a pretty constant popularity (after peaking in 2012 right around …..

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Personalization in Retail: How to create unique experiences and increase sales

We take a look at the power of personalization in retail. How it helps you deliver unique customer experiences and a boost to retail sales Great customer experience is about putting the customer at the centre of everything you do. …..

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from Blog – Smart Insights https://www.smartinsights.com/lead-generation/marketing-automation/personalization-in-retail-how-to-create-unique-experiences-and-increase-sales/

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Google Duplex – here’s what it means for marketers

Have you heard of Google Duplex yet? You know, that AI assistant that books appointments and makes reservations on your behalf? Just your next-door robot… As you may already be aware, Google Duplex is a new technology launched by Google at …..

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How to do lead scoring effectively

Do your lead scoring right and it will drive sales through the roof Lead scoring - it’s one of those terms which raises eyebrows outside the world of marketing, and rolls eyes within. Do it right and it will drive …..

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How to leverage social media platforms for your customer acquisition strategy

These days, social media is non-negotiable as far as marketing is concerned. You simply cannot ignore the power of social media with the number of worldwide users expected to hit three billion by 2021 If you aren’t already leveraging social …..

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from Blog – Smart Insights https://www.smartinsights.com/social-media-marketing/social-media-strategy/how-to-leverage-social-media-platforms-for-your-customer-acquisition-strategy/

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Essential content marketing best practices

Content marketing is a complex, highly competitive marketing practice, so it’s important to be strategic if you want to succeed Over years of blogging and working with content marketing, I’ve learned a lot of lessons. Important lessons that I definitely …..

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from Blog – Smart Insights https://www.smartinsights.com/content-management/content-marketing-strategy/essential-content-marketing-best-practices/

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Micro, macro, nano and hero creators: Whom to use and when?

Which creators to use to raise brand awareness and maximise your ROI In recent years, and even months, the influencer marketing industry has grown exponentially and it’s showing no signs of slowing down. In 2017, 86% of marketers reported using …..

The post Micro, macro, nano and hero creators: Whom to use and when? appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/online-pr/micro-macro-nano-hero-creators-influencers/

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Are content marketers promoting their research enough?

Chart of the day: Original research drives traffic but marketers aren’t promoting it to its full potential. Original research produced by b2B marketers drives traffic and social shares - but are marketers making the most of their excellent research? The …..

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from Blog – Smart Insights https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/are-content-marketers-promoting-their-research-enough/

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3 video marketing tools and techniques to increase reach

3 video marketing tools and techniques to help multi-media marketers plan, manage and optimise their video marketing to reach more viewers. 2018 was predicted to be the year of video, having seen a 17% increase in usage in 2017, however, …..

The post 3 video marketing tools and techniques to increase reach appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/content-management/content-marketing-tools/3-video-marketing-tools-techniques-increase-reach-2018/

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How to leverage ‘instagrammability’ for your brand

Five ways to improve the earned media potential of your Instagram content With over 800 million active monthly users worldwide (over 20 million of which are from the UK) engaging with over 4.2 billion posts every day, Instagram is a …..

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from Blog – Smart Insights https://www.smartinsights.com/social-media-marketing/instagram-marketing/how-to-leverage-instagrammability-for-your-brand/

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The Content Marketing Matrix

A content marketing planning tool to help marketers generate ideas for the most engaging content types for their audiences We created our Content Marketing Matrix to help our members audit their content marketing assets as part of creating a content …..

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from Blog – Smart Insights https://www.smartinsights.com/content-management/content-marketing-strategy/the-content-marketing-matrix-new-infographic/

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What makes for effective briefing?

“Great projects start with a great brief. This isn’t one.” “Garbage In, Garbage Out.” Those are phrases I have heard a lot over the years. Often (whisper it) from the agency team, berating a client contact amongst themselves. But agencies …..

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from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/what-makes-for-effective-briefing/

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Which content marketing formats support B2B buyers?

Research showing the popularity of different types of content assets are used during B2B vendor service selection #ChartoftheDay Our poll featured in our digital marketing trends 2018 post showed the ongoing popularity of content marketing as a technique with marketers. This …..

The post Which content marketing formats support B2B buyers? appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/which-content-marketing-formats-support-b2b-buyers/

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Benchmarking your digital marketing capability

Using capability maturity models to review digital readiness and set targets for digital transformation This month we’ve been adding to our visual tools to help all members assess how well their businesses are adapting to using digital media and technology …..

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from Blog – Smart Insights https://www.smartinsights.com/managing-digital-marketing/capability-performance-review/benchmarking-digital-marketing-capability/

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Using social media within your call centre is a must

Why social media is a must-use tool in conjunction with your call centre’s customer service efforts In the past, social media was a separate customer service tool and even an entirely separate department to the call centre. They were seen …..

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from Blog – Smart Insights https://www.smartinsights.com/social-media-marketing/social-media-strategy/using-social-media-within-your-call-centre-is-a-must/

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