The EAST framework combines behavioural economics with other sciences and psychology to truly understand and influence behaviour change Behavioural economics is nothing new in marketing, having been a fundamental industry discipline for the past few decades, but there’s a new kid …..
from Blog – Smart Insights https://www.smartinsights.com/user-experience/customer-experience-management-cxm/use-east-behavioural-insights-framework-improve-customer-experience/
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