Content Marketing Analytics – How to identify successful blog posts

What makes a successful blog? If you think the answer is number of views, you may or may not be right Some blogs are there to convert, others to promote awareness and some are there to encourage conversation. Regardless of …..

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5 Ways to Add Flow to the Digital Experience

Marketing can suffer from a lack of flow, especially when it’s interruptive in nature, but the results are impressive when the two concepts come together As a self-confessed app junkie who automates everything possible, it’s safe to say I’m a …..

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What are brand marketers’ top priorities for 2018?

Chart of the day: Customer Experience is the main focus for brand marketers looking to strengthen their brand marketing strategy for 2018 Branding has always been a hot topic of discussion amongst marketers, as there seem to be a number …..

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6 Ways to Leverage Social Media Beyond Prospecting

If recent trends like “conversational marketing” and “social selling” have anything to teach us, it’s that social media has matured a great deal as a pure prospecting platform since its early days Not to imply that anyone has truly reinvented …..

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ABM: To Tech or Not to Tech

Deciding on analogue vs digital is a crucial step in the ABM process Although it’s a key phrase on the lips of many a Martech professional in Silicon Valley these days, account-based marketing (ABM) hasn’t always been about technology. In …..

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This type of content drives the highest-quality leads

Benchmark your B2B lead gen activities against new research, which shows lead quality is the most prominent challenge for businesses The State of B2B Lead Generation, a new report by Digital Doughnut, shines a light on the pain points of …..

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Global social media research summary 2018

Our compilation of the latest social media statistics of consumer adoption and usage Social networks are now so well established, that there is a core ‘top 5’ social networks that don’t change much from year-to-year. But, as we’ll see in …..

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Are retailers making the most of their welcome emails?

80% of retailers have a welcome programme in place. So, is having the ability to push an email message to your subscriber (prospect) valuable or not? Holistic Marketing recently analysed 80 retailers signup processes and what amazed me the most …..

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Winning with Amazon pt.2 – Digital Advertising

Key steps and best practices to win with Amazon - digital advertising In the previous post in this series (key steps and best practises to win with Amazon - Ecommerce) we looked at the exponential growth of Amazon and the …..

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How successful is your Martech strategy?

Chart of the day: On Wednesday and Thursday last week, myself and Dave Chaffey presented at B2B Marketing Expo, In ExCel, London about auditing your Martech stack - and now new research has found that most think their marketing technology …..

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Long-tail Keyword Research Strategy to improve your SEO

Are you following these simple long-tail keyword research steps to improve your SEO? Long-tail keyword research is fundamental to SEO. It has become a focus for achieving high rankings on google search and when strategized and executed carefully, it can produce …..

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5 practical tips to prepare for mobile-first indexing

Is your site mobile friendly? Find out how you can prepare for Google’s mobile-first indexing It should come as no surprise Google is working toward indexing web pages primarily based on the mobile output of web pages versus desktop versions …..

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The Internet of Things (IoT) is here

I bet I can guess your password Let’s start with a really big number. 9 billion Is that big enough for you? Well, that is the approximate number of data records lost or stolen since 2013 according to the breachlevelindex. …..

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The most popular social networks worldwide 2018

Chart of the Day: Social network popularity based on share of social media minutes You will have noticed that Facebook isn’t getting the best press at the moment with the latest lack of data privacy revelations… This is on top of …..

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Are your forms ready for GDPR? Benchmark yourself here

Reworking your acquisition plan, beginning with your subscribe forms, will help you do a better job of connecting with customers and launching email conversations We’ve been hearing many conflicting stories about how well EU marketers are preparing to handle all …..

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How effective is your digital media?

Audit your digital media effectiveness for better campaigns It’s an important step in creating your digital marketing strategy and it’s always important to review the effectiveness of your digital media channels. Every time you’re updating your digital marketing plan, it’s …..

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10 most common keyword planning mistakes to avoid

Don’t fall short of these common search marketing mistakes It seems almost too easy at first. It really does. You find a keyword tool and you type in whatever search term that comes to mind. Voilà! Like magic, you find …..

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What’s Between Your Two Bookends? A Marketer’s Guide to Working With Science

If art is beauty, is science the beast?   Many corporations think so, judging from the way they silo their marketing and technology teams. Rarely do CMOs and CDOs bring the brains of both teams to bear on the company’s …..

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Growing Importance of Omnichannel Marketing

Should you be using omnichannel marketing to boost customer experience? It has now become vital for brands to inject their unique voice in every communications channel that they make use of, be consistent with pricing policies and promotional offers to …..

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How to generate more sales prospects with these tips and tools

Sales prospecting has always been a time-consuming and often frustrating task for salespeople – from finding the right prospects for your business to finding their contact information and reaching out to them However, with the right tools to help, these …..

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How to Optimize Your Site to Collect the Most Email Addresses

Optimize your site to increase your email lists and generate more leads Amazing, isn’t it? In spite of being pronounced dead more than once, email continues to drive the biggest growth for online stores and businesses alike. Heck, it actually …..

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4 ways to create a data-driven content marketing strategy

Data isn’t the sole property of a data analyst; content marketers should be using it to build a strong, results-focused content strategy targeted to buyer personas When we say the word “data”, you might think it’s a bunch of information …..

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ABM: How to use website personalisation to engage your accounts

A VIP web experience for your VIP prospects It’s the first sign of light after what could be months of hard slog on your ABM (account-based marketing) campaign. You generate your first lead from one of the accounts on your …..

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Key steps and best practices to win with Amazon | Part 1. Ecommerce

Part 1 of 2: How ecommerce can win with Amazon Amazon is by far one of the biggest and well-known brands in the world and one of the top five largest companies in the world by market capitalization. The business …..

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Which apps do people use the most?

Chart of the day: social media apps are the most used apps According to research by The Manifest, 39% of respondents said social media apps were the most frequently used apps on their smartphone. This was followed by gaming apps …..

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A new tool to improve outreach and enrich leads and contacts

Interview: Assaf Eisenstein, Founder of Lusha At Smart Insights we’re always on the lookout for new tools which help marketers improve their business leads and sales. With many tools out their to help with outreach, we’re drawn to Lusha, a new …..

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Best practices for social media monitoring

Social Media Monitoring offers opportunities for a more strategic approach Do you want to get more out of Social Media? Or Are you still one of those businesses that are using social media monitoring (SMM) tools and services tactically or …..

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Increase Ecommerce Revenues With Instagram Sales Funnels

If you’re an ecommerce entrepreneur or marketer and want to get more sales from Instagram, you’re in the right place In this post, we’re going to learn how to turn your Instagram traffic into sales on your ecommerce store. You’ll …..

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What are typical average add-to-cart conversion rates?

Chart of the Day: A comparison benchmark of add-to-basket rates with conversion rates? Do you call it add-to-cart or add-to-basket? It depends where you are based - cart is most common in the United States, basket is more common in the …..

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How to Use Ecommerce Analytics for Better Conversions

When you operate an ecommerce store; you’re either losing or making money. Sales are either up or down. Whatever your situation, you can always increase your store’s conversions to stop the bleeding or make even more money One of the …..

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Only 6% of companies replied that they are ready for GDPR

Shockingly, 94% of respondents aren’t ready for GDPR With the new GDPR changes being implemented in May, it is a hot topic on every marketer’s mind. The change in regulations will affect the way companies can retrieve, use and store …..

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Is your company going to be GDPR compliant?

Why we should all be excited about GDPR Taking the digital world by storm, ‘GDPR’ is the buzzword on every reputable company’s lips – and as we approach the final quarter of 2017. With circa 75% of all data predicted …..

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Using Digital Marketing to improve your ecommerce visibility [Case Study]

How online coupon and comparison site Dealhack have re-established themselves Dealhack launched back in 2005 and proved popular with users in creative careers. How have Dealhack marketed themselves? Through market research and competitor analysis, the company positions itself as the …..

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How Segmentation Can Boost Your Social Ad Campaign

In 2017, social media platforms boasted 2.8 billion users across the globe. That equates to about 37 percent penetration, and the numbers continue to grow every year. For marketers who know how to segment their audiences, that’s excellent news. Social …..

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Snapchat introduces a new Insights and Analytics tool

ICYMI: Now that Snapchat has a new Insights feature, will it help calm down the miffed Snapchat Influencers? With it’s recent layout change, Snapchat has been on the receiving end of some major flack from its users. There now seems …..

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Account handlers are the key to your account growth ambitions

Don’t leave account growth to chance, there’s a better approach We’re launching a new guide for agencies next week, in which I discuss my suggested approach to agency growth. The emphasis is very much on ‘planned’. To the point where …..

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5 Essential, Pre-Built Segments to Hyper-Personalize your eCommerce Emails

Learn how to shift your automated email marketing into hyper-drive by pre-defining 5 key segments based on fine-grained customer information and behavioral data Email marketing has long been a cornerstone of any successful eCommerce operation, and, in much the same …..

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Will Coca-Cola become Japan’s tipple of choice?

With over 100 soft-drink variations catering for every type of regional taste, for 132 years, Coca-Cola has remained the world’s benchmark leading soft-drinks brand Now that ‘soft’ image is about to toughen up with the brand venturing into ‘hard’-alcohol beverages. …..

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ABM: Analysis, Measurement and Reporting

Choosing the right tools and metrics for ABM success GIVE ME DATA! Much like every other area of marketing nowadays, there’s a decent amount of number crunching involved in an account-based marketing (ABM) campaign. Throughout the whole process, you’re going …..

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Average display advertising clickthrough rates

US, Europe and Worldwide display ad clickthrough rates statistics summary I’ve put this compilation together to help marketers and students studying interactive marketing create direct response conversion models for digital marketing campaigns. When I originally compiled these stats from different …..

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Here’s what students really think of marketing

Chart of the day: Students don’t think marketing offers the best career opportunities Marketing has an image problem, we could struggle to hire the best talent if we don’t position the industry better. According to a survey by Marketing Week …..

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The top 10 strategies to turn data into actionable analytics

Leading digital analytics experts share how to effectively use data and analytics The number of data sources that are available is growing every day. For some of us this might be a good thing, but for many digital marketers it …..

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How to set-up a Google Analytics demo account

Unsure about how to use Google Analytics? Need some guidance on how to navigate around it? Learn how to set-up a GA demo account Jill Quick originally wrote this advisory for our blog in July 6th 2016 based on a briefing …..

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8 practical tips to reduce SaaS customer churn

Churn is a growth and revenue killer but it’s not something that occurs when the customer is abandoning you. It is a customer lifecycle problem, which should be tackled throughout your entire relationships with customers (and even before they start). …..

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How important are brand’s direct Ecommerce websites?

Chart of the Day: New research shows the dynamics of digital marketplaces When creating a digital marketing strategy, it’s important to use the analysis time to accurately understand the dynamics of your digital marketplace. In my articles and visuals on digital …..

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How to find hidden gems in Google Analytics for ecommerce

Learn how to use and transform data into actionable insights to improve your conversions for ecommerce One of the reasons companies fail is that they are unaware of the changes in the economic environment. Statistics are showing that roughly 80% …..

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How to use Facebook Messenger as an advertising platform

Messenger apps have a bigger audience than social networks. Here is how to reach them. Messenger apps are big. The top four messaging apps - Facebook Messenger, WhatsApp, WeChat, and Viber - now claim nearly three billion monthly active users …..

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You Don’t Need a Video for your Website – You Need Video Content for your Brand

A website video is just the tip of the branded-content iceberg Gone are the days when a single video on your website would help you stand out. Brands have been using video content to capture the attention of consumers for …..

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Email marketing’s holy grail – person-first personalization at scale

The four steps of personalization, and why you should care in the first place Consumers decide very fast - in a matter of seconds - whether they like your email campaign.  Provide something relevant, and you have a happy customer. …..

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How to use Facebook Messenger for marketing?

Facebook messenger hasn’t been around for that long but it has definitely made an impression. With 1.2 billion active users, ⅙ of the global population is using this app! Messaging apps have become extremely popular overtime, with a lot of …..

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Get your voice heard: How to reach out to influencers

How to reach out and impress potential influencers for your brand People who have the power to open up the doors of professional opportunities for you are the busiest people. Before they have their first cup of coffee, hundreds of …..

The post Get your voice heard: How to reach out to influencers appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/online-pr/influencer-marketing/get-voice-heard-reach-influencers/

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European ecommerce retail benchmarks

Chart of the Day: A gradual transition from desktop-first to mobile-first for EU5 ecommerce? comScore has recently released their EU5 report - detailing the ecommerce trends and benchmarks in Germany, France, Italy, Spain and the United Kingdom. Mobile reach vs. Desktop …..

The post European ecommerce retail benchmarks appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/european-ecommerce-retail-benchmarks/

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Looking for a Magento bundle product? – Overview and helpful tips

All you need to know about the specifics of creation, inventory management, pricing and promotions of Magento bundle products from the certified Magento partner Users commonly mistake a Magento 2 bundle product for its ‘grouped’ peer. This is hardly a …..

The post Looking for a Magento bundle product? – Overview and helpful tips appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/looking-for-a-magento-bundle-product-overview-and-helpful-tips/

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A guide to running an effective client discovery process

How digital agencies and consultants can use Discovery on digital marketing projects to improve the value they deliver to their customers Over the last few years, I have seen an increasing focus amongst agencies on improving their client discovery projects. In …..

The post A guide to running an effective client discovery process appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/marketplace-analysis/customer-analysis/client-discovery-project/

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How link retargeting technology is making waves in 2018

Review how link retargeting can help improve your reach and potential site visitors As the new year gets into full swing, ecommerce businesses and entrepreneurs look to find the latest trends in order to keep up with the ever-evolving world …..

The post How link retargeting technology is making waves in 2018 appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-display-network/link-retargeting-technology-making-waves-2018/

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Amazon dominates voice purchasing – here’s what customers are buying

Chart of the day: Amazon has become, quite easily, the dominant player in voice purchasing with 90% of all spending, according to research by OC&C Strategy Consultants. The research also showed what customers are using home voice assistants for, which …..

The post Amazon dominates voice purchasing – here’s what customers are buying appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/amazon-dominates-voice-purchasing-heres-what-customers-are-buying/

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How To Hire An Agency

The 5 key steps for hiring an agency that’s right for your business As readers of Smart Insights will know all too well, digital marketing is a vast field with many different elements and nuances. From media planning and strategy, …..

The post How To Hire An Agency appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/how-to-hire-an-agency/

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How to apply EAST: A behavioural insights framework to improve customer experience

The EAST framework combines behavioural economics with other sciences and psychology to truly understand and influence behaviour change Behavioural economics is nothing new in marketing, having been a fundamental industry discipline for the past few decades, but there’s a new kid …..

from Blog – Smart Insights https://www.smartinsights.com/user-experience/customer-experience-management-cxm/use-east-behavioural-insights-framework-improve-customer-experience/

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The top digital marketing trends for 2018?

Chart of the Day: Which online marketing techniques are marketers most excited by this year? In my article covering digital marketing trends for 2018 we asked readers of our blog to give their views on the digital marketing techniques which they felt …..

from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/the-top-digital-marketing-trends-for-2018/

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The Segmentation, Targeting and Positioning model

How to use Segmentation, Targeting and Positioning (STP) to develop marketing strategies Today, Segmentation, Targeting and Positioning (STP) is a familiar strategic approach in Modern Marketing. It is one of the most commonly applied marketing models in practice. In our …..

from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/segmentation-targeting-and-positioning/

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The state of digital skills in agencies

Our recent guide to developing digital skills in your agency came about through conversations I have had with agency clients over the past few years. And from my time running large teams in agencies, recruiting or developing new digital talent. I’m …..

from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/state-digital-skills-agencies/

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How to Optimize Your Local Business Website for Voice Search

The voice search revolution is upon us. It’s time to optimize for today and future-proof for tomorrow Whether or not you were ever skeptical about voice search since its introduction to Google browsers in 2012, you have to admit that …..

from Blog – Smart Insights https://www.smartinsights.com/search-engine-optimisation-seo/local-seo/optimize-local-business-website-voice-search/

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3 top tips for retaining loyal customers

Learn how to retain the customers you already have Strategies for winning new customers are always being tried and tested, many without success. It is much harder to bring in a valuable volume of new customers than to make the …..

from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/customer-retention-strategy/3-top-tips-for-retaining-loyal-customers/

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A-Z of Twitter Marketing 2018

20+ essential features that you need to include in your Twitter marketing strategy Since spinning off into its own company in 2007, Twitter is constantly updating and introducing new features to help usability and the way brands can take advantage …..

from Blog – Smart Insights https://www.smartinsights.com/social-media-marketing/twitter-marketing/z-twitter-marketing/

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Twitter introduces a new ‘share’ button

Smart Insights Alert: Organic content distribution is about to get easier for Twitter users Twitter announced yesterday that they’re introducing a new ‘share’ button for mobile users. In short, this will allow users to sent tweets to friends, colleagues, and …..

from Blog – Smart Insights https://www.smartinsights.com/social-media-marketing/twitter-marketing/twitter-introduces-new-share-button/

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Google’s New Merchant Centre tools for Adwords

Smart Insights Alert: The new tools include a single multi-country feed If you’ve ever run an AdWords campaign you’ll be familiar with the process, but now the AdWords platform has introduced new Merchant Centre tools: Adding or overriding product data with …..

from Blog – Smart Insights https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-strategy/adwords-new-merchant-centre-tools/

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PPC techniques for businesses with a limited budget

Get your Adwords campaign in front of your competitors with a limited budget As a website owner, you want to be successful online and get your website found on the internet. There are many ways to promote your website. One …..

from Blog – Smart Insights https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-strategy/ppc-techniques-businesses-limited-budget/

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