Facebook launches one of its most impactful tools, making it a place where users can connect for help in the midst of crisis
This year we have seen a number of disasters globally from the Manchester attacks, Barcelona attacks, and hurricane Harvey. In response, Facebook has been developing ways to help users tell friends and family members they’re safe. Last week Facebook announced a new feature called Crisis Response, which will act as a central hub for all of Facebooks safety-related tools.
The center will include safety checks, a feature many of us will have already seen. The feature allows Facebook users tell friends and family members they’re safe during natural disasters, terrorist attacks, and other life-threatening incidents.
In February Facebook, introduced Community Help, which allowed users to find and offer help to victims of a disaster. Providing resources such as water, food, or shelter. The feature has also been integrated into the hub.
The center will feature public Facebook posts, articles, photos, and videos to keep people up to date on the crisis. There will also be a description of the crisis and map if the affected area. Facebook has been blown away by the number of users wanting to help, so a fundraising feature for supporting affected individuals and groups has been introduced.
As Facebook looks to ’give people the power to build community and bring the world closer together’, this is a great feature that gives users a quick and easy way to mark themselves alive. It is one of Facebooks most impactful tools, making it a place where users can connect for help.
The Crisis Response hub will be rolled out globally on desktop, and in the Facebook menu in the mobile app.
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from Blog – Smart Insights http://www.smartinsights.com/social-media-marketing/facebook-launches-crisis-response-hub/
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