Chart of the day: Usability testing budgets have increased in 2016 compared with 2015, in an early-2017 study by Usertesting.com
Budgets are either increasing or staying the same for most respondents, budgets are only decreasing for such a small amount of respondents. This shows businesses value usability testing and the benefits user experience research brings. For industries such as market research, who are seeing reductions in budget, it’s a pleasure to see user research budgets increase.
Most respondents also indicated that a change in attitude or simply no change/ no reason was leading to the budget change.
The study also found that the majority of respondents have no fixed budget (40%) for usability testing.
- Source: UserTesting.com
- Sample: 2,238 professionals across a number of industries who are in some way involved in user research
- Recommended resource: Digital Experience Mangement Toolkit
from Blog – Smart Insights http://www.smartinsights.com/user-experience/user-testing/ux-testing-budgets-increased-fourth-year/
via Tumblr http://euro3plast-fr.tumblr.com/post/160986440399
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