People love to share their vacation pictures and videos on social media, and the travel industry couldn’t be happier. With 1,500 pieces of #SeeAustralia content published daily on social networks, Tourism Australia saw an opportunity to tap into this great resource to help fuel its marketing efforts on Australia.com.
To automate their methods for finding, moderating, storing, and organizing user-generated content (UGC), Tourism Australia adopted Adobe Marketing Cloud, including Adobe Experience Manager Livefyre. Using Adobe Experience Manager Livefyre, the tourism board’s small team could easily feature a live feed of UGC on Australia.com, showing visitors what it’s like to visit the Land Down Under from other travelers’ perspectives.
“Livefyre, part of Adobe Experience Manager, helps us bring in the best of our social features into our owned channels,” says John Mackenney, general manager, digital transformation at Tourism Australia. “Livefyre created greater efficiencies in organizing content, storing our assets, and rights management — it’s definitely helped take us to the next level.”
Tourism Australia launched a new Aquatic & Coastal campaign on Australia.com, using UGC they collected and managed with Adobe Experience Manager Livefyre, resulting in a 30 percent increase in site engagement, a 66 percent increase in time spent on site, and 77 percent more leads for the tourism board to pursue.
Download our whitepaper, Tourism Australia, through Travelers’ Eyes, for a more in-depth look at Tourism Australia’s story.
The post Tourism Australia: Managing UGC and Generating Authentic Customer Experiences with Adobe Livefyre appeared first on Digital Marketing Blog by Adobe.
from Digital Marketing Blog by Adobe https://blogs.adobe.com/digitalmarketing/web-experience/tourism-australia-managing-ugc-generating-authentic-customer-experiences-adobe-livefyre/
via Tumblr http://euro3plast-fr.tumblr.com/post/154199393114
I really wanted to develop a brief comment so as to say thanks to you for all the nice pointers you are sharing here. My extensive internet look up has at the end of the day been honored with reputable content to write about with my contacts. I ‘d admit that most of us visitors actually are undeniably lucky to be in a remarkable network with many lovely professionals with useful hints. I feel somewhat lucky to have come across the webpage and look forward to many more excellent moments reading here. Thank you once again for everything.
ReplyDeleteDigital Brief's website