Monday 16 July 2018

Is being different worth the risk in social media customer service?

Is there a place for snarky comments when responding to customers on social media? In a recent report, by Sprout Social, it was found that brand personality on social media affects consumer purchase decisions. Respondents said they wanted more honest, …..

The post Is being different worth the risk in social media customer service? appeared first on Smart Insights.



from Blog – Smart Insights https://www.smartinsights.com/customer-relationship-management/customer-service-and-support/different-worth-risk-social-media-customer-service/

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