Positive and negative PR campaigns can affect brand equity and identity - learn how to apply positive PR across touchpoints in the RACE customer lifecycle It’s a general marketing myth that without PR (positive or negative) consumers won’t know who …..
from Blog – Smart Insights https://www.smartinsights.com/online-pr/online-pr-strategy/how-and-why-you-need-to-integrate-pr-into-all-marketing-channels/
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