Chart of the Day: Setting Up for Success With Email Automation
How much revenue per person, per campaign, can email automation generate for you?
The below chart covers 4 activities, winback, browse abandonment, welcome series and abandoned cart emails. It’s then split into average orders from under $50 to over $200.
The best performing in 90% of the activities is the abandoned cart email, displaying from nearly $3 per person, per transaction to over $14. The only anomaly is when the order value is under $50, where the welcome email series has $2 per person, per transaction.
- Source: How segmentation and automation drive email marketing success
- Sample Size: U.S.–based companies sent in Q4 of 2016 — a total of 1.5 billion emails
- Recommended Resource: B2B Marketing Automation Guide
from Blog – Smart Insights http://www.smartinsights.com/lead-generation/marketing-automation/much-email-automation-pay/
via Tumblr http://euro3plast-fr.tumblr.com/post/160769312729
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