This week’s articles include a look at how numerous retail companies are leveraging artificial intelligence (AI) to improve the customer experience, the increase in expectation for real-time inventory being available online, tips for improving mobile conversions, and more.
- Using Artificial Intelligence Both In Apps And In The Aisles [Forbes]: Many retail companies are exploring ways in which artificial intelligence (AI) can influence both online and in-store shopping experiences.
- Eight out of 10 consumers demand online reporting of store inventory [Internet Retailer]: The consumer expectation of having online access to store-inventory details has risen almost 30 percent since last year.
- How to Convert Mobile Browsers to Buyers [Infographic] [MarketingProfs]: With shopping-cart abandonment being more than 30 percent higher on mobile, companies need to optimize the mobile channel to successfully convert mobile browsers to buyers.
- Conversational commerce: What it is and how to use it [Mobile Commerce Daily]: With the help of AI, chatbot technology will help make conversational commerce more effective.
- You Can Sell More Online. A/B Tests Show You How. [Forbes]: A testing and optimization program is an area in which some retailers are looking to take better advantage of.
- Moving beyond the mobile-friendly conversation [Mobile Commerce Daily]: Going forward, adaptive design, SEO, and security will play bigger factors in mobile.
- Unifying In-Store and Online Marketing — Adobe Lets Retailers Provide Seamless and Customized Experiences Across Channels [DealCrunch]: Retailers can create better campaigns by integrating aspects of Adobe Marketing Cloud solutions with Adobe Sensei, Adobe’s proprietary AI.
The post Point of Sale: Retail & Travel Weekly appeared first on Digital Marketing Blog by Adobe.
from Digital Marketing Blog by Adobe https://blogs.adobe.com/digitalmarketing/news-and-resources/point-sale-retail-travel-weekly-58-22/
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