This week’s articles examine retailers and how they may be missing the mark with emails; content marketing’s ability to boost customer-lifetime value; online-shopping expectations and their influence on in-store experiences; and more.
- Retailers miss on email marketing goals [Business Insider]: Twenty-five percent of consumers say that retail emails are rarely relevant.
- Content Marketing May Boost Customer Lifetime Value [Practical Ecommerce]: Content offers a potential way for retailers to boost customer loyalty and have an impact on customer-lifetime value.
- Online shopping changes consumers’ in-store expectations [Internet Retailer]: Shoppers are bringing their online-shopping expectations — for convenient and personalized experiences — to their in-store experiences.
- How Retailers Use Personalization — If They Do at All [eMarketer]: More than one-third of e-commerce executives in North America cite not currently using a personalization technology.
- Retailers haven’t perfected buy online, pick up in store yet [Internet Retailer]: More than half of surveyed shoppers use buy online, pick up in-store; but less than one-third found the experience to be a smooth process.
- 7 tips for mcommerce email success [Mobile Commerce Daily]: Activating click-to-call, using image-rich campaigns, and integrating physical-store promotions and information are included in recommendations for achieving more success with email on mobile devices.
- Robots and artificial intelligence set to upend the art of making a sale [Washington Post]: From interactive robots to displays that can tell whether you’ve picked up a product, new technologies are emerging to better support in-store experiences.
- Mobile search correlates to higher purchase conversion rate [Mobile Commerce Daily]: Users who search for products on mobile have higher propensities to visit stores to make purchases.
- SEO: Google Rolls Out Mobile Popup Penalty [Practical Ecommerce]: Google recently rolled out a mobile-search update that penalizes mobile sites that have intrusive popups upon consumers’ initial visits to the site.
The post Point of Sale: Retail & Travel Weekly appeared first on Digital Marketing Blog by Adobe.
from Digital Marketing Blog by Adobe https://blogs.adobe.com/digitalmarketing/news-and-resources/point-sale-retail-travel-weekly-32/
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