This week’s articles explore the influence of customer-relationship management (CRM) data on data-driven marketing, the best methods for driving influencer engagement through retail, the most beneficial timing for reminding shoppers of abandoned carts, and much more.
- CRM Strengthens Data-Driven Marketing [eMarketer]: A new survey reveals customer-relationship management (CRM) data is the most popular method for augmenting data-driven marketing data and decisions.
- How to drive influencer engagement through retail [Mobile Commerce Daily]: As more than 70 percent of consumers turn to social media before making purchasing decisions, the role of influencers has become even more significant, and opportunities abound for organizations that want to make the most of influencers’ voices in the market.
- When Should Retailers Remind Shoppers of Abandoned Carts? [eMarkteter]: A new study finds that retailers achieve the highest conversion rates when they send the first retargeting email within an hour (compared to 24 hours) after consumers have abandoned online carts.
- HALLOWEEN BY THE NUMBERS [INFOGRAPHIC]: CASHING IN ON SALES LIKE A PIRATE [The Shelf]: Halloween is an important holiday for retailers to consider — especially since nearly $8.4 billion is estimated to be spent on Halloween this year.
- Experience-Based Commerce: Zero Friction. Total Engagement [Adobe Blogs]: Twelve tips for becoming an experience-led commerce business.
- Applying the Scientific Method to Ecommerce Marketing [Practical Ecommerce]: By applying the scientific method to digital marketing, e-commerce marketers can increase return on ad spend and support growth.
- Huge majority of passengers willing to trade personal data for better airline experience [Tnooz]: More than 80 percent of airline customers are willing to give airlines and airports more personal information to gain better travel experiences.
- Travel brands poised to grow exponentially with mobile marketing [Mobile Commerce Daily]: With a majority of mobile hotel bookings made within 24 hours, brands need to consider the aspects of mobile marketing — such as local SEO, social media, and personalized content.
- Growth of Mobile Travel Bookings in 6 Charts [Skift]: More and more travelers are turning to mobile to book flights and hotels, but growth hasn’t included all markets.
- Ancillary spend by passengers on airlines has many regional differences [Tnooz]: Many airlines are moving to an à la carte approach for additional purchases — and across global regions, variety exists with regard to what is purchased.
The post Point of Sale: Retail & Travel Weekly appeared first on Digital Marketing Blog by Adobe.
from Digital Marketing Blog by Adobe https://blogs.adobe.com/digitalmarketing/news-and-resources/point-sale-retail-travel-weekly-26/
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