Instagram’s video trackbar and Facebook banning white nationalism – New roundup

Instagram trailling new video trackbar, Facebook banning white nationalism on its platforms, LinkedIn’s new partnership with Adobe, Twitter highlighting politician’s tweets that break community standards, Facebook’s clamp down on political advertisers and online video subscriptions outstripping cable customers This week …..

The post Instagram’s video trackbar and Facebook banning white nationalism – New roundup appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/social-media-marketing/news-roundup-29th-march-2019/

via Tumblr http://euro3plast-fr.tumblr.com/post/183792500694

Writing a brilliant design brief

How to write briefs that deliver great design work In an increasingly crowded world, design work is key for businesses as they fight for mental availability through distinctiveness and clear branding. As businesses put design at the heart of their …..

The post Writing a brilliant design brief appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/content-management/writing-brilliant-design-brief/

via Tumblr http://euro3plast-fr.tumblr.com/post/183790584074

5 common SEO mistakes you need to fix [Infographic]

As a long-term marketing strategy, SEO can help drive organic traffic and steadily boost your site’s ranking in the SERPs As an internet marketing technique, search engine optimization plays an important role in the growth of your online business. Not …..

The post 5 common SEO mistakes you need to fix [Infographic] appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/search-engine-optimisation-seo/5-common-seo-mistakes-you-need-to-fix-infographic/

via Tumblr http://euro3plast-fr.tumblr.com/post/183771510244

9 key insight categories in the client discovery process

Using different insights tools to build understanding of the opportunities for an agency to create value for a client In a previous article, I defined and explained the need for marketing agencies and consultants to develop a robust Discovery process …..

The post 9 key insight categories in the client discovery process appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/marketplace-analysis/customer-analysis/insight-customer-client-discovery/

via Tumblr http://euro3plast-fr.tumblr.com/post/183767876184

Plug revenue leaks with these 3 CX analysis techniques

Discover your top customer experience (CX) issues quickly How do your customers, both current and prospective, really feel about the experience they’re having with your brand? How can you best measure this? In this post, I share three cost-effective analysis …..

The post Plug revenue leaks with these 3 CX analysis techniques appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/customer-relationship-management/cx-analysis-techniques/

via Tumblr http://euro3plast-fr.tumblr.com/post/183766554659

Building a content marketing editorial meeting

Five steps to creating an effective process that generates results It’s difficult to argue with the benefits that good content marketing can deliver for businesses. We have talked regularly here on Smart Insights about the opportunities provided by great content …..

The post Building a content marketing editorial meeting appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/content-management/building-a-content-marketing-editorial-meeting/

via Tumblr http://euro3plast-fr.tumblr.com/post/183747405344

How to practice discomfort and initiate the next era of your agency

The only way to keep your agency growing is to get comfortable with discomfort When you think back on those first few years of owning an agency, somehow the tough parts get muted. You remember the late-night pizza strategy sessions …..

The post How to practice discomfort and initiate the next era of your agency appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/agency-marketing/how-to-practice-discomfort-agency/

via Tumblr http://euro3plast-fr.tumblr.com/post/183743761134

3 digital marketing strategies to help promote your medical practice

The number of people using the internet to source a doctor, dentist or hospital, or even answer a simple health query, is on the rise Expanding the reach of your business via digital marketing is a no-brainer, which is why …..

The post 3 digital marketing strategies to help promote your medical practice appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/3-digital-marketing-strategies-to-help-promote-your-medical-practice/

via Tumblr http://euro3plast-fr.tumblr.com/post/183742496639

Enhancing your marketing with an agile approach

Marketers can no longer afford to make 12-month marketing plans and review them annually. The agile approach of marketing enables them to review the performance of their campaigns every 2 weeks, recalibrate the process and iterate accordingly There was a …..

The post Enhancing your marketing with an agile approach appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/managing-digital-marketing/growth-hacking/enhancing-your-marketing-with-an-agile-approach/

via Tumblr http://euro3plast-fr.tumblr.com/post/183723406704

Is a digital marketing strategy essential?

Does your organization have a clearly defined digital marketing strategy? Our survey of digital marketers this year found that many businesses still aren’t taking a strategic approach to digital marketing. In our Managing Digital marketing research in association with the …..

The post Is a digital marketing strategy essential? appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/digital-strategy-essential/

via Tumblr http://euro3plast-fr.tumblr.com/post/183719750519

The growth of AI in financial services

Three ways financial services companies are leveraging AI to enhance the customer experience Artificial intelligence is having a transformative impact on industries and sectors across the world. From retail to manufacturing, advanced AI technology has already changed how we interact …..

The post The growth of AI in financial services appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/customer-relationship-management/customer-service-and-support/ai-financial-services/

via Tumblr http://euro3plast-fr.tumblr.com/post/183718621674

Customer experience is biggest opportunity for marketers

Chart of the Week: 39% of marketers believe that optimizing the customer experience is the biggest opportunity for businesses in 2019 The importance of good customer experience is hard to deny. Offering good CX helps to increase traffic and conversions, …..

The post Customer experience is biggest opportunity for marketers appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/customer-experience-marketing-opportunity/

via Tumblr http://euro3plast-fr.tumblr.com/post/183699068374

Elevate the buyer persona and embrace the radical buyer

Use your customer data to find and target your most valuable customers As every savvy marketer knows, using buyer personas is a time-honored technique that helps ensure messaging stays focused on the customer — nearly 60 percent of B2B marketers currently use them. The …..

The post Elevate the buyer persona and embrace the radical buyer appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/persuasion-marketing/marketing-personas/elevate-buyer-persona-embrace-radical-buyer/

via Tumblr http://euro3plast-fr.tumblr.com/post/183695662199

How to make a compelling offer your customers just can’t turn down

Creating a compelling offer requires extensive knowledge of your target audience and their specific needs and challenges There’s one thing no business can thrive or operate profitably without - a compelling offer. It’s the heart of any business success and …..

The post How to make a compelling offer your customers just can’t turn down appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/ecommerce/ecommerce-strategy/compelling-ecommerce-offer/

via Tumblr http://euro3plast-fr.tumblr.com/post/183694097504

Start with Why: Creating a value proposition with the Golden Circle model

Simon Sinek explains how to truly differentiate a brand when most fail Leadership expert Simon Sinek is perhaps best known for giving one of the most popular TED talks of all time, which you can view at the end of …..

The post Start with Why: Creating a value proposition with the Golden Circle model appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/online-value-proposition/start-with-why-creating-a-value-proposition-with-the-golden-circle-model/

via Tumblr http://euro3plast-fr.tumblr.com/post/183630059474

Google’s new fine, Facebook faces NZ shooting videos backlash – News roundup

Google’s latest EU regulator fine, Facebook removing millions of videos showing New Zealand terrorist attack, NZ advertisers pulling Google and Facebook following shooting, Instagram’s in-app checkout launches in the US and LinkedIn’s new advertising features Read more about some of …..

The post Google’s new fine, Facebook faces NZ shooting videos backlash – News roundup appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/news-roundup-22-march-2019/

via Tumblr http://euro3plast-fr.tumblr.com/post/183627343379

How to write great research questions

Six steps to writing research questions that get the best results Eureka! You’ve got an idea for a business, product, service or new functionality, a solution to a problem, or a hypothesis about why something is happening. Unfortunately, it’s a …..

The post How to write great research questions appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/marketplace-analysis/customer-analysis/how-to-write-research-questions/

via Tumblr http://euro3plast-fr.tumblr.com/post/183625960514

Written content vs infographic: Which is best for CRO?

Written content and infographics offer a range of benefits for digital marketers, but which is best for conversion rate optimization? While many may argue that written content cannot go head to head with infographics, its importance in conversion rate optimization …..

The post Written content vs infographic: Which is best for CRO? appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/content-management/content-marketing-creative-and-formats/written-content-vs-infographic-conversion-rate/

via Tumblr http://euro3plast-fr.tumblr.com/post/183608949994

Instagram shoppable features: A how-to guide to boost your e-commerce sales

What exactly are shoppable posts and how to get your product into the “explore” section? Instagram has transformed from your ordinary social network into a powerful marketing tool within a couple of years. Every day business owners are coming up …..

The post Instagram shoppable features: A how-to guide to boost your e-commerce sales appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/ecommerce/social-commerce/instagram-shoppable-features-guide-boost-e-commerce-sales/

via Tumblr http://euro3plast-fr.tumblr.com/post/183605588069

SEO essentials for e-commerce sites

Five top tips and best practices to follow to ensure your e-commerce site gets the best results The world of e-commerce is an incredibly competitive space. Although the e-commerce and online retail sector is booming, new entrants and established players …..

The post SEO essentials for e-commerce sites appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/seo-essentials-ecommerce-sites/

via Tumblr http://euro3plast-fr.tumblr.com/post/183604479049

How brand marketing can increase your candidate attraction efforts

If you want to secure the top talent in 2019, you need to position your company as an employer of choice As a marketing professional, you’ll be well adept at maximizing your brand in order to attract new customers. But …..

The post How brand marketing can increase your candidate attraction efforts appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/online-brand-strategy/brand-positioning/how-brand-marketing-can-increase-your-candidate-attraction-efforts/

via Tumblr http://euro3plast-fr.tumblr.com/post/183586501594

An attempt to build a formula for creating a viral blog post

Going viral is something of a dream for us B2B content creators and marketers. You’d be lying if you deny that, plain and simple And why not? Creating original, high-quality content is a monumental task in itself, let alone marketing …..

The post An attempt to build a formula for creating a viral blog post appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/viral-blog-post-formula/

via Tumblr http://euro3plast-fr.tumblr.com/post/183583270089

Use smart messaging apps to enrol more university students

Recent research shows that bots can communicate better and faster than humans It seems that almost every day, pundits warn us about the dangers of implementing AI-based apps too quickly. One oft-cited Oxford University study predicted that nearly half of …..

The post Use smart messaging apps to enrol more university students appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/customer-relationship-management/e-contact-strategy/use-smart-messaging-apps-to-enrol-more-university-students/

via Tumblr http://euro3plast-fr.tumblr.com/post/183582164334

Call to action: The how and where of CTAs

A call to action (CTA) is just a fancy marketing term for a button that entices the user to take a desirable action, taking them further down the conversion funnel Have you ever signed up for an online subscription service …..

The post Call to action: The how and where of CTAs appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/content-management/content-marketing-tools/using-call-to-actions/

via Tumblr http://euro3plast-fr.tumblr.com/post/183565053734

Understanding the impact of culture on marketing content

Understanding differences in culture can help you build more effective content to reach beyond borders You only need to travel abroad or spend time with people who don’t come from the same place as you to see the impact of …..

The post Understanding the impact of culture on marketing content appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/understanding-the-impact-of-culture-on-marketing-content/

via Tumblr http://euro3plast-fr.tumblr.com/post/183561889569

Promoting your financial services with video marketing

The financial services industry is just one that has embraced the possibilities and potential of video marketing Video marketing has been a boon for numerous businesses in a slew of sectors, helping brands increase awareness, boost engagement and create greater …..

The post Promoting your financial services with video marketing appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-platforms/video-marketing/financial-services-video-marketing/

via Tumblr http://euro3plast-fr.tumblr.com/post/183560750289

Technology changing consumer behaviour is biggest marketing trend

Chart of the Week: Changing customer behaviours driven by technological developments are seen as offering the biggest opportunities and challenges to marketers The change in customer behaviour driven by technological developments is the biggest trend that marketers believe will offer …..

The post Technology changing consumer behaviour is biggest marketing trend appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/technology-changing-consumer-behaviour-is-biggest-marketing-trend/

via Tumblr http://euro3plast-fr.tumblr.com/post/183542411074

7 ways to maximise the power of your internal links

Effective internal linking plays a vital role when it comes to improving user experience and SEO - here are seven ways to maximise the use of your internal links Links are what makes the web…well, a web. It’s the intrinsic …..

The post 7 ways to maximise the power of your internal links appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/search-engine-optimisation-seo/internal-linking-strategy/7-ways-maximise-power-internal-links/

via Tumblr http://euro3plast-fr.tumblr.com/post/183539127259

How to create a user journey map

Your ultimate guide to creating a user journey map with step-by-step instructions, a template, and an example to follow Creating a user journey map has many benefits for both your users and your team. A journey map will help you …..

The post How to create a user journey map appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/create-user-journey-map/

via Tumblr http://euro3plast-fr.tumblr.com/post/183537880314

5 Instagram marketing tips for the travel industry

Few industries are more tailor-made for Instagram or the snap-happy, tech-savvy consumers who make up its user base than the travel industry. Think about it: before we venture abroad or to a far-flung region of our own fair isle, we …..

The post 5 Instagram marketing tips for the travel industry appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/social-media-marketing/instagram-marketing/5-instagram-marketing-tips-for-the-travel-industry/

via Tumblr http://euro3plast-fr.tumblr.com/post/183473252219

Facebook’s outage and Google removes 2.3bn ads – News roundup

Facebook’s latest outage affects billions, Google removed billions of ads in 2018, advertisers concerned over Brexit uncertainty, WHO calls for stricter junk food digital ad regulations, UK government seeks digital competition review and Facebook removes fake account network This week …..

The post Facebook’s outage and Google removes 2.3bn ads – News roundup appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/news-roundup-15-march-2019/

via Tumblr http://euro3plast-fr.tumblr.com/post/183470352984

How AI-based chat is transforming lead generation

The future is now with chatbots, so you need to consider how you can use the technology to improve lead generation In case you haven’t heard, AI’s promise isn’t based on future advances. It’s being used widely now to transform …..

The post How AI-based chat is transforming lead generation appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/lead-generation/marketing-automation/hai-based-chat-transforming-lead-generation/

via Tumblr http://euro3plast-fr.tumblr.com/post/183468803424

How to create a B2B digital marketing plan

How to apply our RACE Planning Framework and SOSTAC® to a B2B digital marketing plan We pride ourselves in giving you content that you can apply directly to your company – whether you’re a burgeoning start-up trying to make your …..

The post How to create a B2B digital marketing plan appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/why-you-need-a-digital-marketing-plan-for-b2b/

via Tumblr http://euro3plast-fr.tumblr.com/post/183451590914

Your Marketing Automation getting the job done? Here are a few tips to measure its effectiveness

Marketing automation is a godsend for digital marketers, but needs to be closely monitored, otherwise your investment may be for naught. The following metrics will help you keep tabs and get the most of your automation software If you’re a …..

The post Your Marketing Automation getting the job done? Here are a few tips to measure its effectiveness appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/your-marketing-automation-getting-job-done-here-are-few-tips-measure-effectiveness/

via Tumblr http://euro3plast-fr.tumblr.com/post/183447128399

How agile marketers can take a page from DevOps teams

Marketers need to become even more agile to reach their audience with the right message, at the right time and through the right channel The world of DevOps is evolving, with more and more enterprises integrating this approach into their …..

The post How agile marketers can take a page from DevOps teams appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/how-agile-marketers-can-take-a-page-from-devops-teams/

via Tumblr http://euro3plast-fr.tumblr.com/post/183445867159

5 things to consider when using marketing automation

Business owners must be careful to abide by the laws of various countries when tracking customer data online The internet has erased many international borders when it comes to commerce and interactions. However, business owners must be careful to abide …..

The post 5 things to consider when using marketing automation appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/lead-generation/marketing-automation/using-marketing-automation/

via Tumblr http://euro3plast-fr.tumblr.com/post/183426523274

How to actually build relationships with your customers

When customers feel an emotional connection to a brand, the lifetime value of that customer can increase by 300% There is so much more to success in business than a profitable bottom line. Unfortunately, many marketing teams and sales departments …..

The post How to actually build relationships with your customers appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/how-to-actually-build-relationships-with-your-customers/

via Tumblr http://euro3plast-fr.tumblr.com/post/183423293784

Social commerce trends in 2019

As well as creating demand through strong creative and large-scale reach, social media now enables consumers to instantly purchase what they see on their screens For many of us today, we’re just as likely to buy something online as in …..

The post Social commerce trends in 2019 appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/ecommerce/social-commerce-trends-2019/

via Tumblr http://euro3plast-fr.tumblr.com/post/183422106879

Celebrating 30 years of the World Wide Web [Infographic]

Today is 30 years since the conception of the World Wide Web and three decades of social change The World Wide Web turns 30 today (March 12th), meaning it has been changing how we connect with friends, family and businesses …..

The post Celebrating 30 years of the World Wide Web [Infographic] appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/advertising/celebrating-30-years-of-the-world-wide-web-infographic/

via Tumblr http://euro3plast-fr.tumblr.com/post/183404180439

Incorporate progressive web apps into your social media marketing

Progressive web apps can help improve your social media marketing strategies by leveraging your brand Social media has become a focal point of everyone’s lives. You want to stop wasting your time scrolling Facebook, but it’s very addictive and pleasing. …..

The post Incorporate progressive web apps into your social media marketing appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/social-media-marketing/social-media-optimisation/progressive-web-apps-social-media-marketing/

via Tumblr http://euro3plast-fr.tumblr.com/post/183400926894

Why Latent Semantic Indexing doesn’t influence your keyword research

Find out whether Latent Semantic Indexing has such an impact on your SEO and what you should do to improve your keyword research Before writing this post, I’ve noticed wide discussions on Latent Semantic Indexing (LSI) and its effect on …..

The post Why Latent Semantic Indexing doesn’t influence your keyword research appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/search-engine-optimisation-seo/seo-content-strategy/latent-semantic-indexing-keyword-research/

via Tumblr http://euro3plast-fr.tumblr.com/post/183399845404

80% of marketers find influencer marketing effective

Chart of the Week: The majority of marketers find influencer marketing to be an effective strategy, but it doesn’t come without its challenges Influencer marketing has become a popular tactic for a number of brands, whether they’re using well-known names …..

The post 80% of marketers find influencer marketing effective appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/online-pr/influencer-marketing-effectiveness/

via Tumblr http://euro3plast-fr.tumblr.com/post/183381830394

How building a social community can boost your conversion rate

Social communities are the new conversion tools on the market Social media can be an extremely powerful tool that can affect your conversion rate significantly. Done right, you’ll be hitting your goal conversion rate in no time. However, there are …..

The post How building a social community can boost your conversion rate appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/building-social-community-can-boost-conversion-rate/

via Tumblr http://euro3plast-fr.tumblr.com/post/183378362319

Do brands need to be controversial to be socially responsible?

Following the Gillette and Nike controversies, is it possible to showcase your brand’s attitudes to societal and political issues without backlash? Consumer mindset has evolved and we are now more conscious of the things that we are buying and the …..

The post Do brands need to be controversial to be socially responsible? appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/online-brand-strategy/controversial-or-socially-responsible/

via Tumblr http://euro3plast-fr.tumblr.com/post/183377221514

How to structure an effective digital transformation plan

What are the essential parts of a digital transformation plan? Digital or online marketing is any form of marketing that involves using online channels for goals of acquisition and retention. It also includes digital technology and the use of data …..

The post How to structure an effective digital transformation plan appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/structure-effective-digital-transformation-plan/

via Tumblr http://euro3plast-fr.tumblr.com/post/183313743139

Will 5G create privacy issues and Facebook disagrees with ACCC’s recommendations – News roundup

Millions are 5G-ready, Facebook disagrees with ACCC recommendations, YouTube will never be “100% safe” for brands, Facebook to improve messaging privacy and new interracial couple emojis announced This week’s news roundup sees concerns raised about privacy when 5G is rolled …..

The post Will 5G create privacy issues and Facebook disagrees with ACCC’s recommendations – News roundup appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/social-media-marketing/news-roundup-5th-march-2019/

via Tumblr http://euro3plast-fr.tumblr.com/post/183310606824

Most startups don’t need exact match social media handles

In the world of startups and small businesses, there is a lot of misinformation and confusion about social media handles We understand that when it comes to business, entrepreneurs want to make the right choice. They are careful about every …..

The post Most startups don’t need exact match social media handles appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/social-media-marketing/exact-match-social-media-handles/

via Tumblr http://euro3plast-fr.tumblr.com/post/183309380604

How to deal with SERP and traffic drops

It isn’t always easy to determine exactly why you’ve dropped in SERPs and have seen a traffic dive You might know the ‘flush of victory’ when your content eventually hits the first page of search results and attracts significant traffic. …..

The post How to deal with SERP and traffic drops appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/search-engine-optimisation-seo/how-to-deal-with-serp-and-traffic-drops/

via Tumblr http://euro3plast-fr.tumblr.com/post/183291133964

How to create awesome visual content for the finance sector

What’s the secret to successful visual content marketing for finance brands? Find out with our 8 foolproof tips. The finance world can be a tough place for a marketer. Creating inspired content that communicates brand messages, engages customers and keeps …..

The post How to create awesome visual content for the finance sector appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/content-management/content-marketing-creative-and-formats/create-awesome-visual-content-finance-sector/

via Tumblr http://euro3plast-fr.tumblr.com/post/183287569169

Consumers want more government support for the independent retailer

Awareness of smaller retailers is on the up, but winning the high street battle will come down to a niche product offering and a personalized shopping experience Following countless announcements of high street store closures and a long line of …..

The post Consumers want more government support for the independent retailer appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/ecommerce/consumers-want-more-government-support-for-the-independent-retailer/

via Tumblr http://euro3plast-fr.tumblr.com/post/183286423564

Why are cryptocurrencies so volatile?

Marketing specialists should know how to promote cryptocurrency brands in the periods of high volatility and investor uncertainty The cryptocurrency market has been volatile from the very beginning, but the last couple of years have been a particularly wild ride …..

The post Why are cryptocurrencies so volatile? appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/volatile-cryptocurrencies/

via Tumblr http://euro3plast-fr.tumblr.com/post/183266331484

Build an intent-based SEO strategy for your e-commerce brand

Nearly 43% of all e-commerce traffic is organic, while just 26% of traffic comes from ads “We don’t need SEO. We use Adwords. It works better for us.” I’ve heard this phrase countless times over in the e-commerce space, but …..

The post Build an intent-based SEO strategy for your e-commerce brand appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/search-engine-optimisation-seo/intent-based-seo-strategy-ecommerce/

via Tumblr http://euro3plast-fr.tumblr.com/post/183262788209

How to use culture to improve customer lifetime value

Only 34% of marketers report being comfortable with the idea of customer lifetime value, and even those who get it struggle to market across generations “Know your audience” is Marketing 101, so why do so many marketing leaders miss the …..

The post How to use culture to improve customer lifetime value appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/customer-retention-strategy/improve-customer-lifetime-value/

via Tumblr http://euro3plast-fr.tumblr.com/post/183261505289

3 ways to create more meaningful marketing content

The style and topic of your blog and social media formulate a story that connects customers to your brand Your marketing content is a reflection of your brand personality. Just as your colour scheme, visual elements and overall aesthetics communicate …..

The post 3 ways to create more meaningful marketing content appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/content-management/3-ways-to-create-more-meaningful-marketing-content/

via Tumblr http://euro3plast-fr.tumblr.com/post/183241358224

5 ways to improve customer experience in 2019

‘Satisfaction’ and ‘happiness’ are the two critical factors that keep customers loyal to any brand and should be a be driving factors of your customer experience strategy. People always prefer to choose a brand that keeps them happy and satisfied. …..

The post 5 ways to improve customer experience in 2019 appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/customer-relationship-management/customer-service-and-support/5-ways-to-improve-customer-experience-in-2019/

via Tumblr http://euro3plast-fr.tumblr.com/post/183237771524

Increase your lead quality through story-based social posts

Storytelling helps form connections and captivate your audience, making them an effective part of your social media strategy Who doesn’t love a good story? Whether it’s as toddlers, captivated by Maurice Sendak’s Wild Things book, or as adults watching our …..

The post Increase your lead quality through story-based social posts appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/social-media-marketing/increase-lead-quality-storytelling-social-posts/

via Tumblr http://euro3plast-fr.tumblr.com/post/183236660409

Third of consumers have used visual search

Chart of the Week: 36% of people have used visual search and over half say that visual information is more important than text when shopping online Over a third of people have used or performed a visual search, according to …..

The post Third of consumers have used visual search appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/ecommerce/third-consumers-use-visual-search/

via Tumblr http://euro3plast-fr.tumblr.com/post/183215900534

A SOSTAC® plan example

How to create a digital marketing plan using PR Smith’s SOSTAC® Planning model SOSTAC® is a widely used tool for marketing and business planning which is rated in the top three most popular marketing models in the Smart Insights review of Marketing …..

The post A SOSTAC® plan example appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/sostac-plan-example/

via Tumblr http://euro3plast-fr.tumblr.com/post/183212288809

4 essentials of an effective email localization campaign

Email localization goes beyond content translation. Here’s how you can use build customer trust and engagement in countries other than your own, using email localization Contrary to popular belief, email marketing is not dead. In fact, there are over 280 million …..

The post 4 essentials of an effective email localization campaign appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/email-marketing/4-essentials-email-localization-campaign/

via Tumblr http://euro3plast-fr.tumblr.com/post/183210776739

YouTube de-monetizes anti-vax videos and Facebook announces new ad program – News roundup

YouTube stops ads on anti-vaxxer videos, Facebook to launch new premium ad service, consumer confidence still negative in face of uncertain Brexit, Oreo announces partnership with Game of Thrones, ACCC asks advertisers in Australia for feedback and TikTok fined for …..

The post YouTube de-monetizes anti-vax videos and Facebook announces new ad program – News roundup appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/news-roundup-1st-march-2019/

via Tumblr http://euro3plast-fr.tumblr.com/post/183137781839

The secret to a stronger customer communication strategy? Customize it by generation

Bridge the generation gap when it comes to customer communication by serving all generations, on all channels, with one contact centre platform Marketers have long known that each generation communicates differently from the previous one. It’s wisdom that has been …..

The post The secret to a stronger customer communication strategy? Customize it by generation appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/customize-customer-communication-strategy-generation/

via Tumblr http://euro3plast-fr.tumblr.com/post/183136633494